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Recently, a number of news media outlets have announced the expansion of their opinion section offerings, even creating new ones all together, to accompany its current news coverage. The Washington Post, The Chicago Tribune and The Tennessean, among others, have cited a variety of reasons for why they are further investing in these pages, and all tie back to the common desire to engage and connect with readers.
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This guest article is the first in a three-part series by Matt Lindsay, President of Mather Economics — Establishing a culture that grows relationships with customers is important for publishers. I have learned a good deal about the topic from Xavier van Leeuwe and Matthijs van de Peppel of NRC Media in Amsterdam, a customer of Mather Economics. Xavier and I have discussed this topic at length, and he has shared with me key insights from his experience growing circulation at that publication.
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Josh Peterson started at The Manchester Times as a stringer for sports when he was 19 years old. At 23, four years after beginning at the paper part-time, he was named editor. "I was extremely excited to have that opportunity at such a young age," he said. He took over as publisher at age 29. Having achieved so much at an early age made Josh an ideal candidate for NAA's Top 30 Under 30 Awards Program.
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The 2016 NAA Retail Revenue Exchange Conference will take place Sept. 7-9 in downtown Chicago. NAA members will have the opportunity to meet with key advertisers and agencies for productive one-on-one meetings on advertising and other initiatives. Click to view a list of confirmed advertisers to date. This event is exclusively for NAA members. Click for additional details. Log-in required. Please contact Gay Mac Leod, NAA Project Director, Business Development with questions or for more information.
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NAA and WAN-IFRA last week wrote to Vice President Joseph Biden urging him, on his visit to Turkey today, to raise with the Turkish government the increasing problem of journalists becoming a target for state repression, and to request the immediate release of those journalists who have been sent to jail or who are awaiting trial simply for carrying out their professional duties.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Joe Martin went into media after failing out of an AP European History class. Now he is a reporter for the Houston Business Journal. He takes pride in his stories, knowing his readers make decisions based on the information published on the website. "It's humbling to know people are reading you to figure out what their next move in the business community is going to be," he says.
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This month, The Washington Post hosted high school students for a week-long program on journalism. The program, originally called the Young Journalist Development Program, was established in 1997 by reporter Dorothy Gilliam. This year, it was rebranded as The Student Journalist Program. The idea behind the program is to draw young people to journalism through mentoring.
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Pension plans are financial mechanisms widely embraced by the newspaper industry. Employers and employees make periodic contributions so that hopefully, come retirement, they will have income security. The pension system is not without its flaws. Whether they are attributed to the slow recovery of interest rates or the flawed aspects of the Employee Retirement Income Security Act, America has a pension problem.
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Poynter
Like many newspapers, The Wall Street Journal is betting that reader support will be a lynchpin of its business as print advertising continues to fade.
So Dow Jones, the Journal's publisher, has staked out an ambitious target: Reach 3 million subscribers by the end of 2017.
To help achieve that goal, the Journal recently took two big steps.
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We are a leading provider of print, online, and mobile advertising solutions, partnering with media companies from coast to coast in markets of various size.
Our company has dramatically increased advertising revenue for its clients while bridging the gap between print and digital advertising.
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Media Shift
You might have noticed a resurgent buzz lately about one of journalism's oldest digital revenue schemes: micropayments.
The idea of charging small amounts of money — generally between 10 and 90 cents — for individual articles has been around since the birth of the internet. But with online advertising revenue increasingly threatened by ad blockers, or being siphoned away by social media platforms like Facebook and Twitter, micropayments are receiving renewed interest from news publishers seeking to diversify their revenue.
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Digiday
British publisher Trinity Mirror is among the more prolific programmatic traders with 40 percent ($39.4 million) of its digital ad revenue made that way. But the publisher is not satisfied: It now wants to drive up programmatic yields across display, video and mobile, while retaining control of how it monetizes programmatically across platforms like Facebook and Google.
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Medium
I've been waiting for this: the leak in the native advertising balloon.
Tablets were going to save the news business. Not so much. Paywalls were our salvation. Nope. Native advertising is our future. Think again.
Digiday reports on the latest problem with the native advertising strategy: Digital ad sales intelligence platform MediaRadar said the average renewal rate for sponsor content this year is 21 percent. Meanwhile, native ad tech company Polar recently described renewal rates as "weak," with 40 percent of the publishers it surveyed showing renewal rates below 50 percent.
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Media Shift
Nearly all newsrooms monitor digital metrics, but many miss out on opportunities to learn from the data they collect, according to a new survey of news editors and directors by the Engaging News Project at The University of Texas at Austin.
Overall, 87 percent of news organizations monitor website metrics like page views or unique visitors, according to the survey of 525 editors and directors from U.S. newspapers, television and radio stations and news websites.
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Poynter
Reveal from The Center for Investigative Reporting's Instagram account has doubled its followers in the past year. And now, those followers, old and new, will get a project created just for them.
"Bad Plea Deals" is the California-based nonprofit's first project made specifically for Instagram. The investigative series will unfold in 21 chapters posted three times a day for seven days.
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Media Shift
An insightful quote from a source doesn't help anyone if it gets lost and forgotten about in a notebook.
To be useful, good reporting has to actually reach an audience.
The same is true of metrics. It's not enough to collect data. You need to communicate the information in a way that's efficient, clear and helpful in order for it to be effective.
Here are five strategies for sharing metrics internally that you might want to adopt.
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Digiday
On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. Late last week, it acknowledged that it may not turn the tap back on, either.
Specifically, Facebook noted that it was cutting off new access to Domain Insights, a tool that gave website developers access to rudimentary information about how a site's externally hosted content performed when users shared it inside Facebook.
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Vanity Fair
BuzzFeed, the somewhat new media giant, is multiplying. The company announced that it will separate itself into two distinct departments — BuzzFeed News and a newly formed BuzzFeed Entertainment Group — in a move aimed at solidifying its dominance in digital video.
In a memo sent to BuzzFeed staff, BuzzFeed CEO Jonah Peretti wrote that "Having a single 'video department' in 2016 makes about as much sense as having a 'mobile department.'"
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eMarketer
A faceless ghost is a fitting icon for Snapchat, considering the app is an enigma to many people. But those raised on smartphones more easily see it for what it is — primarily a camera app and a storytelling platform, with secondary social networking and messaging features, as explored in a new eMarketer report, "Snapchat Advertising: A Roadmap for US Brand Marketers and Digital Agency Executives."
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