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Aug. 29, 2012

NAA News

Public Policy

NAA files appeal, motion for stay in wake of PRC's approval of Valassis deal
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The Postal Regulatory Commission approved a negotiated services agreement between the U.S. Postal Service and Valassis Direct Mail on Aug. 23 with a 4-1 vote. Within 24 hours, NAA filed an appeal with the U.S. Court of Appeals for the District of Columbia Circuit and filed an emergency motion for a stay of the decision. The court has issued a briefing schedule on the motion for early September. The Postal Regulatory Commission's decision and NAA’s legal challenge are receiving considerable media attention, including coverage in The New York Times and U-T San Diego. As the legal process unfolds, NAA will keep you informed of developments.


Study outlines social-media opportunities
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Frank N. Magid Associates and the University of Missouri-Columbia School of Journalism partnered early this year on a national study of 2,000 social-media users. The results, which the researchers agreed to share with NAA members, can help local media companies better understand opportunities offered by Twitter, Facebook and other channels. More

New report examines the newspaper video landscape
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For years, newspapers have been testing video as another tool in the multimedia arsenal. Now just might be the time when video breaks through and really becomes a game-changer in building revenue and audience. Newspaper video usage is getting to be more sophisticated and varied. A new NAA article looks at specifics and includes examples of newspaper video content. More

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Transformation Tour features two strategic workshops
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Join Clark Gilbert, a recognized leader on innovation and president/CEO of the Deseret News and Deseret Digital Media in Salt Lake City, for two executive workshops that focus on new strategies for creating profitability and sustainability for newspaper companies. Presented by the American Press Institute with The Poynter Institute, Transformative Content Strategies (Sept. 20-21) and Transformative Business Models (Oct. 25-26) map a path to the future of print and digital publishing through emerging content and business models. More


Mobile banners continue to boast high click rates
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to analysis from MediaMind, a digital advertising solutions provider, mobile banners enjoyed clickthrough rates between 0.42 percent and 1.41 percent. These rates compared favorably with click rates on standard banners as well as rich media units viewed on a PC. More

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Later back-to-school shopping changes retailers' plans
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a shift that is upending retailers' plans, many children, teenagers and their parents are delaying their school purchases. Retailers and analysts say the sluggish economy and unusually hot weather have also made for a surprisingly slow start to the back-to-school spending season. More

Digital will pass papers in ad dollars this year
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Independent media agency Carat predicts that online will account for a slightly bigger share of total global ad spending than newspapers this year, revising an earlier report that predicted the shift would take place next year. More


ABC News upgrades app for convention coverage
Broadcasting & Cable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
ABC News has unveiled a number of enhancements to its ABC News app and website for its coverage of the 2012 Republican and Democratic National Conventions that will include three-screen live streams on the iPad and desktop. More

Study: Millennials engage with magazines via social media
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While many magazines are still struggling to produce revenue from digital platforms, their social media efforts aren't going to waste. According to a new study, millennials are engaging with magazines through a number of different social media platforms in search of special contests, promotions and discounts. More

Local TV news tops cable in reaching voters
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new TVB analysis finds that local early and late news audiences in the top 10 U.S. TV markets more closely match the composition of America's voters than that of primetime viewers of national cable news networks, with 32 percent of its viewership coming from the core voter demographic of 35-54. More

Magazine mobile codes grow 107 percent, now on 10 percent of ads
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to its latest quarterly survey of the top 100 national consumer magazines in the United States, Nellymoser finds the instance of mobile codes up 107 percent between Q2 2011 and Q2 2012. In all, the code counters tallied 2200 QR codes, digital watermarks and Microsoft Tags in the 100 largest-circulation generally available magazines. Just last quarter they counted 1,365, reflecting a quarter-over-quarter increase of 61 percent. More

CBS Radio CEO: Sorry, radio is far from dead
The Hollywood Reporter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The good news for those who like radio is that reports of our untimely demise are not only premature but, well, just plain wrong. These kinds of stories conveniently fail to take into account that, according to Arbitron, more than 92 percent of the U.S. population still regularly tunes in to over-the-air stations, with millions more listening online and via mobile devices. More
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Pew study: Newspapers present most balanced campaign coverage
Orlando Sentinel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study regarding campaign coverage by mainstream media released by the Pew Research Center's Project for Excellence in Journalism shows that the most balanced of all news media, including online media, are newspapers. More

WaPo launches Twitter feature for iPad app
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post launched a new feature that allows iPad users to see what top political leaders, reporters and pundits are saying on Twitter. The Forum, available on the WP Politics App for iPad, identifies, organizes and presents content from the most influential political voices on Twitter. More

Deseret readies reviews site
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Deseret Digital Media's website,, is a new online family media guide that provides a platform for customized, crowdsourced ratings and reviews of the latest movies. empowers consumers to decide for themselves what is OK for their families, and bills itself as an addition to the Motion Picture Association of America's movie rating system. More

Tampa Bay Times releases PolitiFact's Argument Ender app
PolitiFact    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Tampa Bay Times recently unveiled Settle It!, a free app to help people resolve dinner-table arguments and test their knowledge of PolitiFact rulings. More

Business Models

The Dallas Morning News creates independent events division
World of Print    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Dallas Morning News has formed a new independent business division to meet the operational, marketing and promotional needs of event organizers and live-event producers. CrowdSource will create partnerships with event producers and others to provide business and operational services, as well as branding and marketing that leverage the products produced by The Dallas Morning News. More

Schurz Communications, Indiana University pair for innovation challenge
South Bend Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Indiana University undergraduates, graduate students and faculty will consider real-world digital solutions and opportunities for 21st-century media companies for an innovation challenge this semester. A $25,000 gift from Schurz Communications, an Indiana-based multimedia company, will provide sizable cash prizes for winning prototypes that meet agreed guidelines. More

Pamplin Media Group launches new community newspaper
Portland Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Residents of Hillsboro, Ore., will soon have a new source of local news — Pamplin Media Group's new Hillsboro Tribune. Mark Garber, president of the Portland Tribune and Community Newspapers, said the paper initially would publish twice monthly and have a strong Web presence from the start. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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