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We applaud the International Trade Commission (ITC) for today reaching a final, unanimous negative determination that Canadian imports of uncoated groundwood paper, which includes newsprint used by newspapers, do not cause material harm to the U.S. paper industry. The Department of Commerce recently upheld the tariffs and, though they revised them to slightly lower levels (but still as high as 20 percent), the tariffs would have been unsustainable for newspapers and other printers and publishers. Fortunately, our voice was heard at the ITC hearing last month, and they made the right call today in reversing these harmful tariffs.
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Sunday, August 26 was Women's Equality Day, yet women still have a long way to go to achieve actual equality, especially in America's newsrooms. Women make up nearly 51 percent of the U.S. population, but only 38 percent of the news media landscape. Worse, minority women only make up less than 10 percent of newsroom staff. A diverse newsroom translates into giving different populations accurate coverage and representation in the media, and women need that coverage as much as anyone. Women need to be considered not just when discussing issues that are unique to them, but in all stories.
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The News Media Alliance fall 2018 adXchange is taking place September 17-19 in Chicago — register now! AdXchange is an opportunity for advertisers and agencies and newspaper salespeople to set up private one-on-one meeting to collaborate and discuss upcoming ads and initiatives. It offers a strategic time-saving and cost-efficient way to meet with many advertisers in one location during a brief time. You must register to attend. Alliance members will receive complimentary registration. If you are not an Alliance member, but still represent a news media organization, you will be allowed to attend the event/set up meetings for a fee of $300 per attendee. Click here for more information and to register.
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TCN is the web-based IVR, call center management system, automated dialing and emailing tool that hundreds of newspapers and call centers use to save money and boost productivity.
With the TCN solution, you can consolidate multiple systems to accomplish many audience services for just pennies per interaction. Contact us for a
free trial.
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For Melissa Turqman, age has no significance in terms of how fast she rises in her career. At 27 years old, she is already a Vice President of Digital Advertising at magazine publisher Modern Luxury, overseeing 24 markets across the country in the most affluent communities of America. She started out in college majoring in marketing and graphic design, but quickly learned the power of understanding a business inside and out. Out of college, Melissa joined the team at Whip It Media, where her first project was in the tough automotive category. She found her niche in "building and really understanding a project from concept to fruition."
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During the Alliance's Summer School webinar series, we've discussed how to collect data and how to use data to tell a story, both internally and to your audience. In the final webinar of the series, the Alliance was joined by our colleagues from the American Press Institute (API) to discuss how to use data to help grow your subscription business. Rebecca Frank, Alliance director of research and insights, spoke with Liz Worthington, director of content strategy for API, and Gwen Vargo, API's director of reader revenue, about what data can be used to help develop subscription strategies, and what they've learned from the data they've already collected from newspaper subscribers.
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We rely on a healthy news media to keep us informed and to ensure transparency from our leaders. But as news has moved online and brought audiences that are larger than ever, it has become clear that the digital deck is actually stacked against quality journalism. For nearly a decade, a couple of technology giants — namely, Facebook and Google — have exerted unprecedented influence and control over the U.S. news industry. These tech giants, as well as others, now control both the distribution and monetization of online news content.
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When Nicole Hong moved from Pennsylvania to Indiana in the 10th grade, "It was a jarring transition," she says. She didn't know anyone at the time, but she had journalism. She became hooked. Even in high school, she saw that journalism could be used as a vehicle to hold those in power accountable. For the last six years, Nicole has been at The Wall Street Journal, where she is currently the court and prosecutor reporter. She is serving on the investigative team covering President Trump's former attorney, Michael Cohen.
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AdPortal Tributes automates creating a monthly or quarterly special section in print for obituaries. The best news is that families are not only willing to pay extra, the sections are in so much demand that newspapers have to print overruns to keep up with requests. Tributes integrates with Legacy.com to reverse publish recent obituaries to a print special section.
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INMA
From a purely commercial perspective, user traffic is the main resource produced by digital news publishers. Most established news publishers mainly convert this resource into revenues by selling advertising and exposing their own paid-for journalism to potential subscribers.
However, even though today's two-sided revenue model is the best point of departure for converting traffic into revenues, it has built-in inefficiencies.
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Poynter
In April, 34 news organizations received grants to help them better listen to their communities.
Those grants came from the Community Listening and Engagement Fund, which works with two projects — Hearken, an engagement platform, and GroundSource, which works through mobile messaging.
Miami-based WhereBy.Us's newsrooms launched a series on homelessness in Seattle, a voter-guide in Miami and projects in Orlando and Portland to answer people's questions about their cities.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Nieman Lab
It's a member, it's a contributor, it's a customer — no, it's that saintly reader whose main interest is supporting these local news sites and keeping the journalism free to read for others who can’t afford it.
Last fall, Spirited Media was laying off staff at each of its three publications. Earlier this year, it shifted its strategy to seeking significant reader support, namely, membership (contributions, donations, gifts, whatever you want to want to call it).
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Fast Company
BuzzFeed's journalism arm is now putting out its hat, asking for any spare change.
The media company's news website plans to launch a new feature that will ask readers to donate some cash in the name of the journalism it publishes, according to the Wall Street Journal.
Here we have one more example of a media company trying to bring in non-advertising revenue any way that it can.
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Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
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Adweek
We live in a golden age of content creation. The mass creative class is generating more quality, authentic content than we know what to do with. Now with Instagram having recently launched its own video app to compete with Snapchat and YouTube, it's clear that social media is ground zero for consumer-created content, the content that brands and their influencers should be paying attention to.
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Mashable
You might soon be seeing less of that "skip ad" button over on YouTube.
In a video titled Want to earn more money from ad revenue?, posted on the platform's official Creator Insider channel, YouTube announced a big change for its YouTube Partners. Any channel that can monetize its videos will soon be able to implement non-skippable ads. Previously, as mentioned in the video, only select YouTube channels were able to run non-skippable ads.
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Digiday
Google unveiled its open-source Accelerated Mobile Pages format in 2016 to improve the mobile web by making pages load faster (and match Facebook's own fast Instant Articles format). While Instant Articles has fallen out of use with publishers, AMP has contributed to Google overtaking Facebook as a traffic referral source. But despite AMP becoming a growing share of web traffic, some are calling its benefits into question.
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Digiday
Continuing its charm offensive with news publishers, Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform.
The organic content testing tool lets publishers test up to four versions of a piece of content, with variations in elements like headline, description and image, in real time — something publishers would otherwise have to pay for by boosting a post.
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Center for Cooperative Media via Medium
When was the last time you conducted a thorough review of your publication's Facebook page setup? Do you click through all of Facebook's page tips pop up? Have you tried the "View as Page Visitor" function to see how the public sees your company on the platform?
Don't feel bad if you haven't made changes to your Facebook page in a while — you're in good company.
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Poynter
"Not sure if you saw my last email" is the most annoying phrase people use at work, followed by "per my last email," according to a new email study of working-class Americans conducted by Adobe.
The study found that personal email use is up by 17 percent from this time last year, more than a quarter of those surveyed check their personal email from bed when they wake up and a whopping 85 percent check it before getting to work.
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