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Sept. 1, 2010

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NAA News

Industry Vitality

Rishad Tobaccowala: Newspapers aren't going anywhere
As part of NAA's continued effort to communicate the newspaper value story to advertisers and other key audiences, we asked Rishad Tobaccowala, media visionary and chief strategy innovation officer at VivaKi, to write an opinion piece on the enduring strength of our medium and its prospects for the future. Tobaccowala, whose piece ran in today's Adweek, believes our outlook is clear: Newspapers aren't going anywhere.

Environmental Issues

NAA is your sustainability resource
NAA is committed to helping its members continue to make progress in preserving natural resources and protecting the environment. To support that objective, the NAA Board of Directors endorsed an environmental policy this year which outlined the industry’s support for sound and sustainable environmental practices. This policy is available here. In addition, you will find background information here on newspaper environmental issues and forest certification programs, plus a glossary of terms and a members-only environmental toolkit. Want additional information? Have questions? Contact us!

Case Study

Fantasy hockey league yields $75,000 in sponsorships
Newcap Radio in Alberta, Canada, wanted to create a contest that would track a hockey pool throughout the province and attract national as well as local sponsors. "The Ford Hockey Pool" attracted 2,334 entrants and generated $75,000 in new revenue. Click here for LocalMediaInsider's case study on the program.

Social Media

Find us on Facebook
Become a fan of NAA on the new official NAA Facebook page, which features a whole new look. Be sure to check out the new About NAA and mediaXchange tabs. We will post regular updates to keep you informed about the upcoming NAA mediaXchange 2011 conference. In addition, we will share new resources and products from NAA and tell the newspaper value story. Please join us and click the "Like" button to become a fan.


Retail Roundup
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Macy's Inc. and Greg Norman are teaming up on a golf lifestyle collection. … Fiat is coming back to the United States after a 30-year hiatus courtesy of Chrysler, which plans to introduce the Fiat 500 minicar in December. … Target Corp.'s new "MyTargetWeekly" is a customizable version of the chain's online ads. …Online ordering with Wal-Mart Stores Inc. now extends to grocery items. … Hoping for a share of the online shoe market, Sears Holdings Corp. has kicked off the 450-brand Shoe Experience website. … A new Best Buy Co. Inc. program lets customers trade pre-owned video games for gift cards. … OfficeMax customers can use a new iPhone app to locate stores, view offers and search for items on the company's website.

Print coupons favored by frugal grocery shoppers
Print in the Mix    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent study by Deloitte and Harrison Group, "The 2010 American Pantry Study: The New Rules of the Shopping Game," found that 92 percent of U.S. consumers surveyed have changed their grocery shopping behavior in the last two years. The survey found that nine out of 10 (89 percent) said they have become more resourceful and 81 percent say it is fun to see how much they save with coupons or loyalty cards. More

AdoTube's new platform energizes in-stream ad growth
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
To help advertisers with their in-stream ad campaigns, video ad network AdoTube has launched an in-stream video advertising platform. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more

Paradigm shift: Shoppers waiting until payday
Independent Retailer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a new habit seen by some as the way things will be going forward, consumer-products makers say shoppers are now waiting until payday before making purchases, forcing retailers to re-think their current marketing plans. More

Boom in multigenerational households has wide implications
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Today, 49 million Americans live in households with three or more generations, according to the Pew Research Center. This could have big implications for marketers virtually across the board in categories from housing to autos, insurance to package goods. More


Meredith print magazine features video ad
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Meredith sold a video insert ad into the print edition of Successful Farming magazine; the ad appeared in the August issue. More

Successful marketers are digital publishers
Electronic Retailer Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social shopping. Mobile utilities. And, yes, e-mail. The common theme is publishing. Leading marketers are investing in a new approach to creating incremental sales and leads. If you're not publishing on the Web these days, you’re likely underselling. More

Receive $100 When You Create a New Account on

New newspapers that sign-up for Mediabids' Per-Inquiry program qualify. Call 1-800-989-0406 to learn more or register for free at and use promo code 40742.


Magazines free on the iPad — how can anyone make money?
Print CEO    Share    Share on FacebookTwitterShare on LinkedinE-mail
Many enjoy buying books, newspapers and magazines for e-book devices. However, free delivery for electronic reading devices threatens this business model. More

Business Models

Google News renews deal to host AP stories    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After more than half a year of "ongoing discussions," Google has renewed its deal with the Associated Press to host AP articles on Google News. More

USA Today to remake itself to stress digital operations
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
USA Today has announced the most extensive reorganization in its 28-year history. The paper is eliminating about 130 jobs, or 9 percent of its work force, and shifting its business model away from the print edition that has become ubiquitous in airports, hotels and newsstands across the country. The paper's focus will now be on its digital operations. More


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