This message was sent to ##Email##
|
|
|
|
|
| |
Advertisers/agencies just announced: Novus, Valassis, Mediaspace, Quad Media, Converge Direct, NSA Media — adXchange will be held Sept. 16-18 at the Embassy Suites Chicago Downtown Magnificent Mile. This event offers a cost- and time-saving opportunity for publishers to meet one-on-one with advertisers and agencies. You must register to attend (login required). Alliance members and advertisers receive complimentary registration. Non-Alliance members representing a news media organization may attend the event/set up meetings for a fee. Time is running out — register now.
READ MORE
Street Fight
By Rebecca Frank, VP, Research & Insights, News Media Alliance — Digital advertising and marketing have long been positioned as "the future" of advertising. But with the rapid changes in media and information technology of the past two decades, the future has arrived. Google recently promoted the idea that "we're now in an era where digital marketing is just marketing." But as the industry advances and as new protective regulations around personal data privacy are introduced, it's also possible that some of the change could involve relying more on previously established methods. Specifically, it is possible that we are on the verge of a return to contextual advertising as the dominant form of online ads.
READ MORE
Each year, we salute the newspaper carriers who are working hard to deliver the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 12, 2019 as International Newspaper Carrier Day. The News Media Alliance produces an ad for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news. The full-color ad is now available in full and quarter-page sizes. The ad can be customized with your newspaper's logo and contact information.
READ MORE
American Press Institute
News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are available to use Metrics for News at a reduced cost in up to 10 newsrooms, starting as soon as October and through 2020. We are looking for newsrooms based in the United States or Canada and committed to public-service journalism. Interested news organizations should fill out and submit the application form by Monday, September 30.
READ MORE
Share the Alliance's new infographic to let people know Google's changes to its Incognito browser are damaging to both news and consumers. Under these changes, implemented as part of Google's Chrome 76 browser update in late July 2019, users are able to "sample" news content indefinitely. Google says this was done to "protect users' privacy," but this is not true — the change does nothing more to protect users' personal identities.
READ MORE
While adults may cite bias as a reason for feeling disconnected from the media, children and young adults simply don't understand the media — according to a 2016 Stanford University study, 82 percent of middle-schoolers cannot distinguish between an ad labeled "sponsored content" and a real news story on a website. Providing the right tools for young news consumers will help them learn how to spot fake news and how to draw their own informed conclusions. We've rounded up several age-appropriate books to help kids at home or in the classroom learn how to navigate the news, just in time for back-to-school.
READ MORE
Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
READ MORE
Reuters Institute
Younger audiences are different from older groups not just in what they do, but in their core attitudes in terms
of what they want from the news. Young people are primarily driven by progress and enjoyment in their lives,
and this translates into what they look for in news.
They still need and want news to connect their world to the world — and fulfill an array of different social and personal needs — but they don't necessarily see the traditional media as the best or only way to do that.
READ MORE
The Philadelphia Inquirer
On the second floor of City Hall, tall windows capped with green glass panes offer views of the Allegheny Mountains, and when council members rock back and forth in their old, wooden chairs, the quaint creaking makes it tough for reporters to take notes.
Just about everything in Tyrone, a town of 5,700 in Blair County, 215 miles west of Philadelphia, seems to be a throwback, including its bustling downtown, home to a beloved candy shop, a few antiques stores, and its 152-year-old newspaper, the Daily Herald.
READ MORE
Editor & Publisher
A little over a year ago, I wrote an article outlining the latest trends and advancements in our newspaper industry. At that time, I went into the assignment eyes wide open and full of enthusiasm, being provided the opportunity to write about an industry that has supported me over the years and that I continue to be proud to be a part of. Unfortunately, once I researched our advancements over the last decade or so, I became frustrated at the lack of innovation newspapers experienced and the backslide many publications were in.
READ MORE
Digiday
The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone or as a panacea for beaten-down journalists' problems.
But like so many other things in life, the reality lies somewhere in the middle, according to sources at eight different digital publications that have unionized recently.
READ MORE
Digiday
Google's recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can't use third-party cookie ad targeting has gone down like a lead balloon with some major publishers.
On Aug. 22, Google released a string of blog posts relating to its plans around tightening data privacy. Among them was a set of research results conducted using data from 500 global publishers that run programmatic ads via Google Ad Manager.
READ MORE
INMA
How do you drive brand awareness and sales with native advertising, and how do you fit native into your media mix? The answer: By finding the perfect mix of emotion, information and sales.
When attending native advertising seminars in Sweden and abroad, speakers often focus on inspiring and cool content, buzzwords and creative gut feelings. It is less common to see diagrams and numbers on actual ad effects based on data.
READ MORE
Nieman Lab
The Internet doesn't last forever, for everyone.
News outlets are notoriously bad at saving their work. Archiving the journalism that you pour blood, sweat and whatever else into is a crucial step to having a lasting impact. But 19 news organizations out of 21 in a study conducted earlier this year weren't taking any steps to archive their online content (no, saving it in a Google Doc or Github doesn't count).
READ MORE
Poynter
You walk into work one morning and your editor has an idea: "Let's make a podcast," they say excitedly. "We have all the reporting done already!"
Faced with this suggestion, you might agree — and then stay up until 3 a.m. trying to figure out how you're going to suddenly create a podcast on top of your full time job. You might also be up until 3 a.m. thinking about the possibilities, but unsure about where to start.
READ MORE
Adweek
Facebook's test of removing like counts on Instagram received mixed reactions, but apparently not enough backlash to slow the experimentation train.
A spokesperson for the social network confirmed that it is considering hiding like counts on Facebook, as well.
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
