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Sept. 7, 2011

  NAA News

Legal Affairs

'Sunrise' period for trademark protection begins
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Sept. 7 marks the start of a 52-day "sunrise" period when members of the adult entertainment industry and trademark owners from other industries may seek to protect their registered trademarks ahead of wider availability. This sunrise period — which ends Oct. 28 — gives newspapers the chance to block registration of registered trademarks in the .xxx domain. More


Webinars examine mobile Web approaches, scan-based solutions
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Registration is still open for "HTML5: Designing for the Future," a Sept. 8 webinar focused on mobile Web development strategies. Presenter Roger Black, whose news media design credits include The Washington Post, Los Angeles Times and Houston Chronicle, plans to outline how newspapers can maximize resources by using a hybrid content management system, template methodology and algorithmic design. He is a co-founder of the HTML5 platform Treesaver. On Sept. 15, the Single-Copy Summer Series concludes with "Scan-Based Solutions." Both webinars are free for NAA members — sign up now.

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Hollywood leads change in ad campaign strategy
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Google has put together an ad package for Hollywood studios that seems to have generated consumer interest and identified deliberate consumer intent to tap into online channels before making a decision. It also signifies an opportunity to capture the attention of moviegoers much earlier in the process, according to Adam Stewart, Google's industry director of media and entertainment. More

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Retail sales weather Hurricane Irene, stock market storm
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The nation's retailers weathered stock market turmoil and Hurricane Irene in August, managing to post solid sales during the key month of the back-to-school season and offering hope for the crucial holiday shopping period just around the corner. Sales at major chain stores rose 4.4 percent year over year, according to Thomson Reuters' tally of 23 retailers, offering a barometer of steady consumer spending in an otherwise sluggish economy. More


Facebook spawning network of ad partners
San Jose Mercury News via The Kansas City Star    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook is relying on a fast-growing network of independent partners to build an advertising sector that some say may ultimately rival the network of companies that grew up in the past decade around Google's search revolution. Facebook is counting on independent partners such as Redwood City, Calif.-based Wildfire Interactive and London-based TBG Digital to build out its advertising "ecosystem." More

Will Conde Nast's Social Sidekick lead to engagement?
BrandChannel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social Sidekick is an interactive ad unit, updateable in real time, that aggregates the most popular content from Conde Nast media. It determines digital content popularity through dynamic analytics, parsing Facebook and Twitter shares, likes and tweets, collecting and presenting the most popular on a single page. More

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Iowa newspaper taps social media to benefit local advertiser
Inland Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A pizza place in the Davenport, Iowa, area knows the power of the press. The Quad City Times conducted a Facebook contest on behalf of the restaurant. The result? The number of "likes" on the company's Facebook page increased to 2,000, up from 200 before the contest began. More

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Google kills its Fast Flip news reading experiment
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Fast Flip is one of 10 products earmarked for closure amid the downsizing of Google Labs. Launched in September 2009, Fast Flip assembled news Web pages as thumbnails and let readers flip through them. More

Business Models

How the Tulsa World beats the holiday rush for advertisers
Inland Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
How soon should you begin helping local retailers prepare for a very merry holiday shopping season in 2011? At the Tulsa World, advertising reps start toward the end of summer. The reps hand-deliver holiday advertising packages to clients that are presented as "gifts." More

Newspaper finds success with downtown cafe
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The "News Café" of the Winnipeg Free Press has increased reader engagement, helped social media efforts and apparently made some fine sandwiches. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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