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The Newspaper Association of America today announced it has changed its name to News Media Alliance and launched a new website, www.newsmediaalliance.org. The announcement is the culmination of a larger strategic plan to highlight the news media industry's evolution to multi-platform, digitally-savvy businesses and premium content providers. The organization's new focus better reflects the fully-integrated multi-platform media organizations that comprise its membership.
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News Media Alliance President and CEO David Chavern discusses the new organization name and products being introduced for members, as well as the new strategic focus and his vision for the organization and membership over the next five years.
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New York Times President and CEO Mark Thompson discusses his new book "Enough Said: What's Gone Wrong with the Language of Politics" with News Media Alliance. He explains the evolution from the speeches of FDR to the rhetoric of Donald Trump. The book went on sale Sept. 6.
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Eileen Carron is recognized as the longest currently-serving editor and publisher. She is the woman behind The Bahamas' newspaper, The Tribune. She has held this post for more than 53 years. Her accomplishments reach beyond journalism; she is an artist, lawyer, pilot and philanthropist. She steadfastly defends press freedom and exemplifies integrity and courage. She was the first Bahamian woman to graduate from Columbia University.
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Adam Fitzgerald was in Washington, DC, when someone congratulated him on his award. He was at the mediaXchange 2016 annual conference when he learned he had been honored as part of its Top 30 Under 30 awards. He is the Director of Digital and Strategic Accounts at NANDO Media Company in Raleigh, North Carolina.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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When Louisiana began flooding earlier this month, news coverage was split between the 2016 Rio Olympics and the upcoming presidential election. This was the worst natural disaster since Hurricane Sandy, and you barely saw it on TV or in magazines, or heard about it on the radio. Even the President wasn't seen talking about it.
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When Snapchat launched its Discover platform, it was a move to become an official destination for news instead of just vanishing photo messages. Today, the app boasts 23 Snapchat Discover partners, including The Wall Street Journal, Mashable, CNN and BuzzFeed, along with dozens of news outlets posting under free personal accounts. Its popularity and approach to content is reinventing the way publishers create and distribute news for younger readers.
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Recently, a number of news media outlets have announced the expansion of their opinion section offerings, even creating new ones altogether, to accompany their current news coverage. The Washington Post, The Chicago Tribune and The Tennessean, among others, have cited a variety of reasons for why they are further investing in these pages, and all tie back to the common desire to engage and connect with readers.
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This guest article is the first in a three-part series by Matt Lindsay, President of Mather Economics — Establishing a culture that grows relationships with customers is important for publishers. I have learned a good deal about the topic from Xavier van Leeuwe and Matthijs van de Peppel of NRC Media in Amsterdam, a customer of Mather Economics. Xavier and I have discussed this topic at length, and he has shared with me key insights from his experience growing circulation at that publication.
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The New York Times
One day many decades hence, when your grandchildren ask you, "Grandma, what was a newspaper?" you can direct them back to Wednesday, Sept. 7, 2016. Because it may well go down as the day the American newspaper as we've known it moved out of intensive care and into the palliative wing on its way to the Great Beyond.
The Newspaper Association of America, the trade group that has represented the interests of major newspaper publishers in one form or another since 1887, is going to drop from its name the very word that defined it: "Newspaper."
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The Media Briefing
As the means of funding journalism have changed, so too have the priorities for newsrooms.
A recent piece on Mother Jones made clear that display advertisements didn't come close to funding the investigative article against which they were served. It was the type of investigative piece journalists, myself included, like to think that other people think we regularly produce.
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Media Staffing Network has been helping media companies hire publishers, sellers, HR, finance and marketing professionals since 1993. We know and understand media sales and the challenges today. All media, all market sizes. Contact us.
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Medium
When uttered outside of journalism circles, the word "engagement" means something fairly specific involving rings, love, wedding bells, commitment, and the like.
But inside of the journalism industry, despite "engagement" being the word du jour, and despite a rise in newsroom jobs with "engagement" in the title, the industry can't quite put its finger on what "engagement" truly means.
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Advertising Age
Fall is all about turning over a new leaf — literally, but often metaphorically as well. This could mean a change of heart, a late sprint toward a New Year's resolution or the decision to rebrand oneself. So, as we approach a new season, it's only fitting that this week's CMO shares his experience with a total reinvention of his company brand.
Michael Mendenhall is the CMO of Flex, formerly Flextronics.
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Media Life
Everyone knows ad dollars are moving from traditional to digital media. But not everyone understands why, especially when it comes to small businesses. The perception is advertisers are moving to follow the eyeballs — everyone's online all the time now, right? But for SMBs, the answer is more nuanced. Cost is a bigger factor than it is for larger businesses, though perhaps not in the way you'd think.
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Digiday
The shift to native ads that more closely resemble site content has proven effective for publishers, but the predicted marriage of native advertising and programmatic buying techniques has so far largely failed to materialize.
The promise of programmatic native — other than combining two industry buzzwords — was the best of both worlds: the efficiency and targeting of programmatic with the creativity of native advertising.
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eMarketer
After weathering criticism of its initial ad offerings, Snapchat is poised for explosive growth in ad revenues in the coming years, according to eMarketer's first forecast of ad revenues for the social platform. Worldwide, it will generate $366.69 million in ad revenues this year, with that figure jumping to $935.46 million in 2017.
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Media Shift
"Not ready to pretend that @Instagram is @Snapchat yet."
One of my fellow grad students tweeted that back on Aug. 6, in the wake of Instagram cloning Snapchat's features with their Stories function.
Now we have numbers to show that this loyal sentiment is common among Snapchat's core users.
BuzzFeed recently shared data from third party providers that "did not find any meaningful decline" in Snapchat's metrics.
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Adweek
Years of being bombarded with irrelevant marketing has made one thing clear: Ads are more meaningful when tailored to consumer interests.
Think back to the last decade. If you were reading your favorite news site in, say, 2007, advertisers were trying to grab your attention with a pop-up or flashing banner ad that caused you to stop what you were doing to look at it.
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Recode
From the sunny rooftop patio at Facebook's satellite office in Seattle, research scientist Matt Uyttendaele showed off just how easy it has become to masquerade as a professional photographer.
Arm outstretched, holding a smartphone-sized 360-degree camera he bought on Amazon, Uyttendaele smiled in the general direction of the camera's tiny lens.
"It really doesn't matter where I point because it's going to capture everything," he said. "Cheese!"
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Recode
Twitter's quiet summer may soon be coming to an end.
The social communication company's board of directors is set to meet in San Francisco, and there are plenty of things to discuss. That includes, said sources, its fate as a standalone company.
That's no surprise, since Twitter has been the subject of numerous takeover and acquisition rumors over the last few months, each one sending the stock up as investors hold out hope that Twitter will find a buyer.
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The New York Times
Staff meetings at BuzzFeed are not uncommon. Jonah H. Peretti, the site's founder and chief executive, who is based in Los Angeles, travels to the New York offices regularly and often meets with employees to answer questions or outline strategy.
But two recent meetings took on greater import, after BuzzFeed told employees two weeks ago that it was formally dividing its news and entertainment divisions.
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