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Sept. 8, 2010

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On sale now: 2011 Planbooks
The NAA Advertising Planbook acts as a toolkit for local businesses faced with today’s marketing challenges. Because the Planbook is a respected and sought-after guide, it tops the NAA bestseller list year after year. Another reason why the Planbook is so popular with advertisers is because it has successfully changed with the times to offer the latest advice for 21st-century planners. MORE


Stores get back-to-school bump after all
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite experts' concerns that consumers were spending less as economic news worsened over the summer, Kantar Retail says that retail sales grew by 3.4 percent in August — better than the 2.9 percent same-store sales gain last month, and a happy improvement from the 2.4 percent decline in August of last year. More

Could ads be coming to book publishing industry?
MediaBuyerPlanner    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Publishers, seeing profits drop as more and more consumers choose to read cheaper books on electronics devices, are beginning to take steps in this direction, believing advertisements may be necessary to save book publishing. More

Newspaper ad spending drop is least in four years amid Web's strength
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. newspaper publishers reported the smallest drop in second-quarter advertising spending in four years as online sales strengthened, Newspaper Association of America data show. Online advertising has helped bolster revenue from advertisers as sales of print editions shrank. Web sales have grown in the first two quarters of this year. More


Paywall subscribers are worth a quarter of print readers    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Even if newspapers migrate every print reader to paying online, they will still face big losses. Switching off the presses, after a hypothetical future print-to-digital tipping point, might save newspapers 25 percent of their total costs – but this is not enough to make up the gap from the smaller online income. More

Some newspapers, tracking readers online, shift coverage
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Because of technology that can pinpoint what people online are viewing and commenting on, how much time they spend with an article and even how much money an article makes in advertising revenue, newspapers can make more scientific decisions about allocating their ever scarcer resources. More

Growth of paid search puts spotlight on technology
Online Strategies Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As budgets have become more significant and the stakes have become higher, the number of advertisers paying for bid management and related search marketing technology has increased accordingly. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


News articles now displayed in Facebook search
DirectNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook has made another update, with news articles now being displayed in its search results. Users will now be able to view articles in the search results if their friends have "liked" a story. More

The Atlantic to pursue premium mobile app strategy    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A paid premium content app will be the third phase of The Atlantic's mobile strategy, which currently includes two free iPhone apps and a single-edition paid iPad app. More

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Business Models

Ramping up for a bigger content publishing strategy
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the ascension of meaningful social content dissemination across networks, as well as the signals those networks send to search to rank those pages, it is now more important than ever for marketers to strategically refocus their attitudes and philosophies toward content in a big way. More


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