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Sep. 12, 2012

NAA News


Reddit offers much potential for newspapers
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Reddit, the social news site owned by Advance Publications Inc., has been soaring in usage and relevance over the last year. A recent surprise "AMA" (Ask Me Anything) with President Barack Obama raised its profile even higher. A new NAA article provides insights from reddit's general manager about how this digital resource can benefit newspapers. More


Report reveals how to build the optimal subscriber base
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A new report, produced by Impact Consultancy LLC for NAA, focuses on the challenge of getting the best possible return on the dollars newspapers invest in selling subscriptions and building home-delivery circulation. It describes the analytics necessary to establish ideal levels of circulation and takes readers through a decision-making process for optimizing subscriber acquisition and retention. The formula addresses the question of whether it makes sense to sell one more subscription. More


What do you get for $100?
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At Transformative Content Strategies, Sept. 20-21 in Salt Lake City, you'll hear from Clark Gilbert, a disruption innovation expert and industry visionary. You'll get proven best practices and measurable plans for your specific organization. You'll learn with your peers how to leverage digital content for engaging and growing audiences. And you'll receive tools that score and measure performance. You get the best of the American Press Institute with The Poynter Institute. We'll even buy your meals. You can call it a $100 bargain. We call it transformation.

Webinar looks at single-copy sales from the retailer's perspective
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Experience the newspaper category through a retailer's eyes and improve your effectiveness in working with key accounts in a free Sept. 20 webinar for NAA members. In this session, managers from a major convenience store group discuss their everyday challenges and issues with newspapers, provide suggestions on how newspapers can be better partners and share ideas that work. Experienced single-copy managers also offer insights, solutions and details on how programs have built better relationships with retailers and increased sales. More


Can electronics stores survive?
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Is there a future for electronics specialty stores? Not long ago, retailers such as Best Buy Co. Inc., GameStop Corp. and RadioShack Corp. were outmuscling competitors across America by offering one-stop shopping for the latest televisions, computers, video games and gadgets. Online competitors like Inc. that offer low prices and downloadable products have siphoned customers and sales. More

Point: J.C. Penney has a sound strategy
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In his opinion piece, David Selby says that despite marketing errors, J.C. Penney is on the right track and that CEO Ron Johnson must focus on communicating clearly with consumers. More

Counterpoint: Why Ron Johnson's plan simply can't work (Advertising Age) 

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Publishers beef up digital deals
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A number of magazine and newspaper publishers recently have expanded their ability to deliver digital advertising in a variety of formats with acquisitions and investments in digital ad platforms. The deals continue a long-term trend, which has seen publishers acquiring stakes in agencies and tech companies to help them leverage their other publishing assets. More

Mobile can lead the way to rebirth of print media
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As more people read books, newspapers and magazines on mobile devices, marketers have a chance to extend print branding. More


HuffPost Highlights taps reader-powered curation of best passages
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Huffington Post now tracks which text snippets users are selecting from articles and collects the most popular ones. The result is sort of like an automated Tumblr of the best pull quotes from the best stories. More

Lifestyle magazines getting serious about election coverage
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Time, Newsweek, The Nation: These are the kinds of magazines where political junkies expect to find election news. But at the Republican and Democratic national conventions, delegates rubbed elbows with reporters from magazines known less for their election coverage than for forecasting fashion trends. More

Nielsen: People getting TV in new ways
The Associated Press via TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Three-quarters of the estimated 5 million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway, according to the media research firm. Many of these homes are satisfied to use their TVs for games or get programming through DVDs or services like Netflix or Apple TV. More


Preview: Setting expectations for iPhone 5
InformationWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The iPhone 5 is coming, but what will Apple show us? From design and display to LTE 4G and features, this article details what you should expect from the big announcement. More

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What the DOJ settlement means for e-book prices
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A federal judge recently approved the Department of Justice's proposed settlement with Simon & Schuster, Hachette and HarperCollins for allegedly conspiring with Apple to set e-book prices. What does the settlement mean for e-book prices now? More

New interface drives Denver Post app use
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Digital First Media's Denver Post is driving app consumption and user engagement with a reimagined interface that focuses heavily on the newspaper's photography and plays on the lean-back nature of tablet computers. The result: Users are consuming about 230 percent more app content. More

Washington Post innovates at conventions: 'mobile, social, video'
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post partnered with VoterTide to provide social media tracking and analysis for The Post's video coverage of the 2012 political conventions. "This whole project only started a few weeks ago," said Cory Haik, executive producer for digital news at The Washington Post. "We had seven people working on this while working on other things, but it came together very quickly." More
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Chicago Tribune news app team launches crime data project
10,000 Words    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Crime in Chicago, the most recent project from the Chicago Tribune news app team, is a glowing example of the power of data. The standalone app lets users easily learn about "crime on your block, in your community, along your commute, and more." More

Kobo to launch new tablet device, more compact e-reader
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kobo is launching a new tablet device and a more compact e-reader as it seeks to expand its market share and battle with Apple Inc. and Inc. in the ultra-competitive mobile device marketplace. More

Business Models

The Dallas Morning News, Slingshot create marketing service
The Dallas Morning News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Dallas Morning News and Dallas advertising agency Slingshot LLC are launching a new marketing and promotions joint venture that will create and manage campaigns for local and national brands. More

Columbus Dispatch unveils sub-tabloid format
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Ohio newspaper believes its future lies in a new sub-tabloid format — 14.6 inches by 10.5 inches — called three-around. The paper's presses will be retrofitted to enable them to increase productivity by 50 percent by printing three pages in the former space of two pages. More

USA Today to redesign paper, relaunch website
Politico    Share    Share on FacebookTwitterShare on LinkedinE-mail article
USA Today is planning a major relaunch of its newspaper, website and mobile platforms, complete with a new logo. The redesign marks the first substantive reinvention of the USA Today brand in the paper's 30-year history. More

Free smartphones, tablets the new business model
Financial Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper publishers and banks in Australia could soon provide customers with free smartphones and tablets as the price of the latest gadgets continues to fall. "Mobile phones are the most obvious analogy," Fairfax Metro Media CEO Jack Matthews said. "The size of the [subscription] deal would determine how much [a customer] paid for the tablet or even the quality of the tablet." More

Reorganization at The Seattle Times: creation, curation, community
Editors Weblog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Success at The Seattle Times is the result of significant changes in the newsroom, which is arranged into concentric circles centered on the news hub, then curation, creation and community — all structured around the notion of increasing engagement. There are screens throughout the newsroom showing journalists which stories are most popular. More

Florida's El Sentinel increases circulation
Portada    Share    Share on FacebookTwitterShare on LinkedinE-mail article
El Sentinel recently started to deliver an additional 10,000 home delivered copies each week in Florida's Broward and Palm Beach counties, reaching a weekly distribution of 136,000. "This circulation increase will provide advertisers with an unparalleled 60 percent penetration into available Broward and Palm Beach County Hispanic households," said Michael Vinales, El Sentinel advertising sales manager. More
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Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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