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Sept. 14, 2011

  NAA News


Scan-based solutions, NAA Planbook focus of upcoming webinars
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An NAA survey and recent report confirm that almost all U.S. daily newspapers have been affected by the transition to a scan-based sales accounting and billing system. In "Scan-Based Solutions," a Sept. 15 webinar, find out how three single-copy executives have navigated this transition successfully. The session includes a look at third-party providers and the influence — positive or negative — they can have on the sales equation. Also, mark your calendars for an Oct. 12 webinar, "Growing Revenue With the 2012 NAA Advertising Planbook," which will show how effective this tool can be in assisting customers with budgeting and scheduling advertising in newspaper media. Both webinars are free for NAA members — register today.

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Young Readers

NIE curriculum guide celebrates the Constitution
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Just in time for Constitution Day on Sept. 16, the NAA Foundation is releasing an updated version of "First Things First: Using the Newspaper to Teach the Five Freedoms of the First Amendment." This free educational resource helps teachers and students go beyond a one-day celebration of the historic document with an in-depth exploration of the First Amendment. Activities for elementary, middle- and high-school students align to national learning standards and feature a uniform lesson-plan structure.


Is advertising spending about to plunge off a cliff?
Business Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The good news is that advertising spending increased for the sixth time in the last six quarters. The bad news is that a study by Kantar Media reports it only grew by 2.8 percent, the smallest quarterly increase over the past year and a half. The question is whether the slowdown is a temporary issue or one that indicates another troubling downturn for the media industry. More

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Twitter CEO: Get ready to see more ads
San Jose Mercury News    Share    Share on FacebookTwitterShare on LinkedinE-mail
Twitter CEO Dick Costolo recently said the site is going to expand sponsored tweets "from companies you follow to those you don't." In other words, the 140-character ads are losing the opt-in status that, up to now, have let users choose which brands are able to send them messages. Costolo also said promoted tweets will migrate beyond the message stream to "everywhere tweets go," including third-party websites that use the company's service. More


TV's insurgents connect Web, TV as consumers pull cable plug
Crain's New York Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While the TV industry keeps a nervous eye on its new prime-time lineups, other players are looking beyond ratings and time slots. They want to break down traditional viewing habits, expand the definition of a hit to include Web-original programs and remake the cable television business model. Cracks are already appearing in the foundations. Cable and satellite TV distributors recorded their biggest subscriber decline ever in the second quarter, and Nielsen has discovered a cohort of younger viewers who are watching traditional TV less and streaming video more. More

AOL said to discuss deal with Yahoo
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. CEO Tim Armstrong is talking with advisers to Yahoo Inc. to gauge its interest in combining the companies, according to two people familiar with the matter. Armstrong is discussing options for a combination aimed at strengthening the two Internet companies. More

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Boston Globe launches new site primarily for print content
The Boston Globe    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Boston Globe became the latest major newspaper to adopt a pay-for-use model with its new website, For $3.99 a week, subscribers to will get unlimited access to all stories, videos and other news produced by Globe journalists. Print subscribers to the Globe won't have to pay extra to use It's keeping as a free site. More

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HTML5: Biggest threat to Apple, many newspaper apps
International Business Times    Share    Share on FacebookTwitterShare on LinkedinE-mail
HTML5 apps run in a browser, obviating the need for individual downloads of apps, as in the case of Apple's App Store. Notable recent examples include the recent introduction of HTML5-based websites from the Financial Times newspaper and from Twitter, that give users full functionality, without the need to download any apps. More

Business Models

Philadelphia papers to offer 5,000 tablets with subscriptions    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Philadelphia Media Network, owner of The Inquirer, Daily News and, will offer up to 5,000 Arnova 10 G2 tablet computers for sale for as little as $99 to customers who agree to purchase discount subscriptions to three apps developed for the newly released Android tablet, company officials said. More

New York Times launches English-language India site
The Associated Press via Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The site ( offers news and analysis about politics, culture, business, sports and lifestyle in India. It initially will be exempt from digital subscription packages. The site will feature contributions from the newspaper's journalists, including New Delhi bureau chief Jim Yardley and correspondent Lydia Polgreen, Mumbai correspondent Vikas Bajaj and former New Delhi bureau chief Somini Sengupta. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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