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Case Study Paper on track to double traffic after rebuilding mobile strategy The mobile site of The Dallas Morning News was stalled and not dynamic enough for sales representatives to push in the market. But with a move to a new platform, mobile traffic has soared. A case study from LocalMediaInsider examines the strategy.
Events Discount offered for WAN-IFRA Readership Conference A special rate of $750 is available for NAA members attending WAN-IFRA's 12th Readership Conference Nov. 16-17 in San Francisco. Don't miss this opportunity to hear international case studies on audience strategies for the news publishing industry. Keynote speakers include David Hunke of USA TODAY and Torry Pedersen of VG Multimedia. MORE Celebrate National Newspaper Week Oct. 3-9 National Newspaper Week, an annual recognition of the important role newspapers play in their communities, is Oct. 3-9 (Sunday-Saturday). The theme is "Newspapers — the print and online connector for today's communities." As part of this event, International Newspaper Carrier Day is Oct. 9. National Newspaper Week has been sponsored by the Newspaper Association Managers since the 1940s. This year's promotion is coordinated by the Florida Press Association and the Florida Society of News Editors. A promo kit, including this ad, is now available.
WaPo sells first cover wrap, front page ad MediaBuyerPlanner Share    
The Washington Post has joined a number of other newspapers, including the Los Angeles Times and The Wall Street Journal, in putting an advertisement on the front page. In another first, the newspaper put a cover wrap around a previous issue. More Stock futures erase losses as retail sales top forecasts Bloomberg BusinessWeek Share
U.S. stock-index futures erased losses after a report showed retail sales climbed more than economists estimated last month. Retail purchases increased 0.4 percent following a 0.3 percent gain in July that was smaller than previously estimated. Sales excluding automobiles advanced 0.6 percent, twice as much as forecast. More Advertising up 5.7 percent in first half Adweek via Reuters Share
The economy may be down, but marketers aren't holding back on ad budgets. Total advertising rose a healthy 5.7 percent to $63.57 billion at the halfway point, compared to the same period last year. More
Students prefer printed college newspapers over online PoynterOnline Share
Students have returned to college campuses armed with laptops, smartphones and countless other electronic gadgets. Yet most still turn to a print newspaper for their campus news. The printed versions of college newspapers continue to thrive, with students grabbing copies as they go from one class to another. More Americans spending more time following the news The Pew Research Center for the People & the Press Share
There are many more ways to get the news these days, and as a consequence Americans are spending more time with the news than over much of the past decade. Digital platforms are playing a larger role in news consumption, and they seem to be more than making up for modest declines in the audience for traditional platforms. More
Newspapers lead in off-site viewership rate VideoNuze Share
When it comes to videos being viewed off their own websites through embedding, newspapers lead all other verticals, a report shows. For newspapers, 13.6 percent of videos are consumed off-site. For broadcasters, which had the lowest percentage of off-site viewership, it was 1.9 percent. More iPhone apps, Teletext Mobile and the future of newspapers GoMo News Share
As print newspapers become increasingly threatened by digital media, many observers have begun to see mobile as the natural escape route for papers — a way of delivering news articles to people on the go. More
Tablets: A clean slate for publishers Forbes Share
New kinds of tablets – the iPad, the Kindle and others – are presenting beleaguered publishers of newspapers and magazines with the fresh start they so desperately need. It's an opportunity that won't last forever, and publishers could miss it if they don't focus on two key aspects of the tablet trend and adapt accordingly. More
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