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The News Media Alliance's News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience, released last October, has been updated to contain new research insights, case studies and more to guide news publishers and advertisers in their advertising efforts. The Panorama highlights the benefits and advantages of advertising in print and digital news media. Key updates in the 2019 edition include brand safety stats that continue to show consumers' high degree of trust in news media content and advertising; case studies from Alliance member local news publishers showcasing innovative strategies; new data points on consumer trust in news media, digital ad revenue at news media companies; and more. Member login required.
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Learn why proactive messaging is important, how it helps improve customer experience, customer service, and retention, and the 10 best practices to get it right.
Download our whitepaper here.
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In our new videos, Alliance President & CEO David Chavern talks about the need for a safe harbor for news publishers to come together to negotiate for better business terms from the tech platforms. He explains how the Journalism Competition and Preservation Act would work to ensure the future of quality journalism and calls on members of the news industry, and the public, to preserve a digital future for news by contacting their members of Congress and asking them to support the bill. Please share the videos and join the conversation at #SafeHarbor4News and #ProtectLocalNews.
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Each year, we salute the newspaper carriers who are working hard to deliver the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 12, 2019 as International Newspaper Carrier Day. The News Media Alliance produces an ad for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news. The full-color ad is now available in full and quarter-page sizes. The ad can be customized with your newspaper's logo and contact information.
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On Wednesday, September 10, the News Media Alliance hosted a Congressional fly-in to advocate for the passage of the "Journalism Competition and Preservation Act." Executives representing Gannett, Los Angeles Times, Star Tribune, News Corp, Philadelphia Inquirer, Post & Courier and Tribune Publishing Company met with Senators and Representatives on Capitol Hill throughout the day. Two similar bills were introduced in the House and Senate earlier this year that would provide a limited safe harbor for
news publishers to collectively negotiate with tech platforms, such as Facebook and Google, for better business arrangements.
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American Press Institute
News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are available to use Metrics for News at a reduced cost in up to 10 newsrooms, starting as soon as October and through 2020. We are looking for newsrooms based in the United States or Canada and committed to public-service journalism. Interested news organizations should fill out and submit the application form by Monday, September 30.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Poynter
It's a new twist on the now-familiar exercise: trying to find solid, hopeful initiatives when so many in and outside of journalism are pessimistic about the profession.
The Medill Local News Initiative at Northwestern University has interviewed 50 news leaders, "seeking markers of success" in the ongoing search for new business models for local news.
Predictably, there are no unanimous conclusions.
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Digiday
Since The Daily Beast launched its membership program, Beast Inside, last summer, the IAC-owned news brand has managed to improve the program's revenue prospects by offering more content and charging less for it.
Over the past 15 months, the price of a Beast Inside membership has dropped 65%, to $35 per year or $4.99 per month. That offer is the fourth pricing combination that the Beast has tested since launch, but it delivers the best combination of conversion rate and retention.
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The New York Times
The fight over California Assembly Bill 5 — the newly approved legislation requiring many gig economy workers to be counted as employees — has been intense.
And if last Wednesday was any indication, the battle is far from over: Uber, a key target of the measure, declared that the new rules wouldn't apply to its drivers. Gov. Gavin Newsom also said he intended to sign the bill into law, but was open to further negotiations.
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INMA
In a response to most news publishers' checklist of needs from a digital conduit to their content, News Corp is exploring and developing Knewz.com, a news aggregation and distribution Web site/app that will:
- Link directly to news stories instead of intervening between audience and publisher.
- Not penalize subscription sites.
- Include content from a wide variety of sources, including niche and local publishers.
- Reward original journalism.
- Share data with publishers.
- Be curated by both human and algorithm.
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MediaPost
With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates. The analysis does reveal that when it comes to local, marketers buy more non-digital types of advertising than digital.
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AdAge
In-app advertising is still struggling with issues that have largely been solved in other formats, such as ads that don't render properly, fraud and measurement. Despite these flaws, however, advertisers continue to spend on in-app ads, because that's where their targets are: Consumers spend an average of three hours per day on mobile, and GenZ spends 20 percent more time on mobile apps than the rest of the population, according to AppAnnie.
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Adweek
Facebook and Instagram are "look at me" social platforms, while YouTube is where people go to learn new things and Twitter is more of a "look at this" destination, according to a recent study by Twitter and Publicis Media.
Twitter, Publicis Media and research partners Firefish and The Numbers Lab surveyed almost 1,500 people who use Twitter, Facebook, Instagram and YouTube last year.
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The Associated Press
Facebook is trying to coax "news deserts" into bloom with the second major expansion of a tool that exposes people to more local news and information. But the social network confesses that it still has a lot to learn.
The social media giant said it is expanding its "Today In" service to 6,000 cities and towns across the U.S., up from 400 before.
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Poynter
This summer, three young journalists went to work in local newsrooms. But they weren't there to report, photograph, video or edit — they did it for the gram.
University of Missouri Journalism School graduates Emily Dunn, Grace Lett and Magdaline Duncan worked at the St. Louis Post-Dispatch, The Boston Globe and the (Minneapolis) Star Tribune specifically to test and create Instagram strategies to attract younger audiences.
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