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Sep. 19, 2012

NAA News


NAA webinars address Valassis NSA, event revenue
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"The Valassis NSA: How to Compete Effectively," a Sept. 27 webinar, looks at the potential impact of the negotiated service agreement between the direct-mail company and the U.S. Postal Service. "Out-of-the-Box Revenue Success Using Events" on Oct. 4 details how three newspapers have tapped into their communities' interests to host events that bring in dollars and increase relevance. And there's still time to register for Thursday's final installment in the Single-Copy Summer Series, "The Newspaper Category Through the Eyes of the Retailer."  More

Public Policy

Legislation would protect electronic content from government access
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NAA signed onto a coalition letter in support of legislation the Senate Judiciary Committee is expected to consider on Thursday that would protect personal content held by service providers. The bill, sponsored by Sen. Patrick Leahy, D-Vt., would reform the Electronic Communications Privacy Act to require law enforcement agencies to obtain a warrant based on probable cause (except in emergencies or under other existing exceptions) in order to compel a service provider to hand over personal communications such as emails, texts and documents stored in "the cloud." The bill would implement the first principle that is supported by the Digital Due Process coalition, which advocates for ECPA reform and of which NAA is a member. Current law allows the government to access electronic content under less stringent standards. NAA supports the ECPA reform effort because so much newsgathering now happens by electronic means.


Guide outlines ad planning and budgeting
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The best way to get your fair share of an advertising budget is to understand what the budget ought to be and how it should be used. With "Advertising Planning and Budgeting 101," a new free resource for NAA members, you can be a hero to your customers and get your fair share. More


Celebrate National Newspaper Week and Carrier Day
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Mark your calendars for Oct. 7-13 and National Newspaper Week, sponsored by the Newspaper Association Managers. As part of the celebration, NAA and the industry have designated Oct. 13 as International Newspaper Carrier Day. Resources available for both events include an op-ed by NAA President and CEO Caroline Little as well as a customizable ad for Carrier Day. More


Soon customers will be able to print books at CVS, other stores
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On Demand Books, maker of the print-on-demand Espresso Book Machine, is expanding its footprint substantially in a partnership with Kodak that will integrate the Espresso technology with Kodak Picture Kiosks in stores such as CVS and other retail outlets. More

What do SMBs really need from digital platforms?
Street Fight    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In this article, Damian Rollison, vice president of products for Universal Business Listing, highlights 10 things that really matter to SMBs. More

An obituary is forever,
but it shouldn't take that long to place one

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IPhone 5 may have just made mobile coupons real
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Of the potential marketing-related features revealed with regards to the iPhone 5, the Passbook app should grab the attention of retail chains. It could push forward the long-ballyhooed, shop-with-your-phone, mobile-coupon-future many have been dreaming of. More

Coupon promo ups advertising revenue for regional paper
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A key aim of the campaign by the Gold Coast Bulletin in New Zealand was to provide tangible proof of its ability to drive foot traffic and new customers through the tried-and-tested coupon format. The paper wanted to capitalize on the current popularity of online coupon deals, but offer a point of difference: its credible print platform. More


NPR's Todd Mundt says public radio needs to innovate or die
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NPR has become a poster child for legacy news organizations' ability to reinvent themselves for the digital age. And then there are individual NPR stations, so many of which have no reputation for innovation. More

Time Inc. CEO aims to unify print, online fiefdoms
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
CEO Laura Lang wants to give advertisers the ability to advertise across all 21 of Time Inc.'s magazines, both on the Web and in print. That's a break from the previous strategy, where the company typically suggested doing marketing campaigns via specific brands. More

Reader's Digest increases frequency
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reader's Digest is making an unusual move for the magazine industry today. Next year it will increase its annual frequency from 10 to 12 issues. More


Bloomberg aims to drive readership with new iPad app
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The app features exclusive video with Bloomberg Markets' editor Ron Henkoff as he gives a behind-the-scenes look at the feature story and other key stories in that month's issue. Additionally, it includes slideshows, interactive graphics and the latest market information and news on companies mentioned in articles. More

Six social media tools for hyperlocal publishers
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For a hyperlocal news publication to be successful, its editors must promote great content and engage local community readers to build a devoted audience. Here are six social media marketing tools that can improve reader engagement and help stories go viral. More

Generate NEW revenue sooner!

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Prototype of 'smart' newspaper plays audio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A print version of the Lancashire Evening Post in Preston, England, has been created with a button to allow readers to press the newspaper and play audio. The "smart" newspaper is the latest prototype from an 18-month research project led by the University of Central Lancashire. More

WSJ debuts universal iPhone, iPad app
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The Wall Street Journal has introduced a new universal app for both the iPad and iPhone, replacing separate apps for each. The app also includes access to The Wall Street Journal Asia and The Wall Street Journal Europe. More

Microsoft CEO hints at price range for tablet
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In a recent interview with The Seattle Times, Steve Ballmer dashed hopes for a sub-$200 Surface tablet. "If you look at the bulk of the PC market, it would run between, say, probably $300 to about $700 or $800," Microsoft's CEO said. More
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Business Models

Increase revenue by offering diverse content
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
By opening up new avenues of readership, publishers also lure advertisers with a more diverse product portfolio. The right partnership — or combination of partnerships — could mean an improvement in the bottom line in an otherwise trying economic period. More launches tech biz section The Hive
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The Hive will cover technology, start-ups, the venture community and the growth of Boston's innovation sectors with a mix of local reporting, aggregated content and live streaming video. More

San Francisco Chronicle launches 49ers digital magazine
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The iPad-exclusive app will be published twice each week with a pregame edition released on Fridays and a postgame version coming the day after that week’s game. More
For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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