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In preparation for the National Capital Memorial Advisory Commission meeting on Tuesday, the News Media Alliance submitted a written statement to show its support for the establishment of a Fallen Journalists Memorial on federal land in Washington, D.C. Members of the House and Senate introduced legislation (H.R. 3465/S.1969) in June that would start the process for a memorial honoring journalists who have been hurt or killed while in the process of reporting the news.
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Learn why proactive messaging is important, how it helps improve customer experience, customer service, and retention, and the 10 best practices to get it right.
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Each year, we salute the newspaper carriers who are working hard to deliver the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 12, 2019 as International Newspaper Carrier Day. The News Media Alliance produces an ad for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news. The full-color ad is now available in full and quarter-page sizes. The ad can be customized with your newspaper's logo and contact information.
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In our new videos, Alliance member publishing executives along with Alliance President & CEO David Chavern talk about the need for a safe harbor for news publishers to come together to negotiate for better business terms from the tech platforms. They explain how the Journalism Competition and Preservation Act would work to ensure the future of quality journalism and call on members of the news industry, and the public, to preserve a digital future for news by contacting their members of Congress and asking them to support the bill. Please share the videos and join the conversation at #SafeHarbor4News and #ProtectLocalNews.
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The News Media Alliance's News Advertising Panorama: A Wide-Ranging Look at the Value of the News Audience, released last October, has been updated to contain new research insights, case studies and more to guide news publishers and advertisers in their advertising efforts. The Panorama highlights the benefits and advantages of advertising in print and digital news media. Key updates in the 2019 edition include brand safety stats that continue to show consumers' high degree of trust in news media content and advertising; case studies from Alliance member local news publishers showcasing innovative strategies; new data points on consumer trust in news media, digital ad revenue at news media companies; and more. Member login required.
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On Wednesday, September 10, the News Media Alliance hosted a Congressional fly-in to advocate for the passage of the "Journalism Competition and Preservation Act." Executives representing Gannett, Los Angeles Times, Star Tribune, News Corp, Philadelphia Inquirer, Post & Courier and Tribune Publishing Company met with Senators and Representatives on Capitol Hill throughout the day. Two similar bills were introduced in the House and Senate earlier this year that would provide a limited safe harbor for
news publishers to collectively negotiate with tech platforms, such as Facebook and Google, for better business arrangements.
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American Press Institute
News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are available to use Metrics for News at a reduced cost in up to 10 newsrooms, starting as soon as October and through 2020. We are looking for newsrooms based in the United States or Canada and committed to public-service journalism. Interested news organizations should fill out and submit the application form by Monday, September 30.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience & circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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Digiday
For many newsrooms, paying subscribers have replaced pageviews as the key barometer of success.
That means thinking up new ways to steer reporters to create subscriber-worthy stories. Some, such as Business Insider, offer bonuses for reporters who hit subscription targets. Others, such as News Corp Australia, have tried to implement quotas, which have met resistance from newsroom unions.
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Columbia Journalism Review
California Assembly Bill 5, in its original language, seemed as though it could end freelance journalism in the state. The bill, which Gov. Gavin Newsom signed into law Sept. 18, codifies and expands on a 2018 California Supreme Court decision that made it harder for companies to classify workers as freelancers rather than employees. As employees, workers are covered by state laws on the minimum wage, worker's compensation coverage, workplace discrimination and other protections. As freelancers, they are not.
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Medium
One of the journalism entrepreneurs that I've been most inspired to watch recently is Kara Mayberg Guzman at Santa Cruz Local. Like a page out of the playbook that I documented on how many news startups come to life, Kara saw a lack of coverage in her own community and left her job in a daily print newsroom and took a leap of faith to build something new.
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Poynter
When The (Whiteville, North Carolina) News Reporter launched a website, "our strategy was to make it just good enough," said Publisher Les High.
The advertising team didn't want a site that competed with the print product. And for years, it did not.
High remembers a meeting several years ago when that thinking started to shift, at least for him. A young ad rep looked at his phone and said "All I know is however people get their news, they need to get it from us."
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Vice
The conversation around misinformation or hyper-partisan content generally revolves around social platforms like Facebook and Twitter.
But advertising has helped prop up sites like the clickbait-focused Twitchy, the Kremlin-backed RT, and the fake ABC News lookalike abcnews.com.co. More often than not those ads are served by Google.
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Digiday
The in-housing trend has come for publishers, too, as they start to think and act more like consumer brands.
This year, publishers ranging from The Atlantic to The New York Times to The Daily Beast have hired or begun hunting for growth marketers, media strategists and digital ad buyers to support their growing subscription offerings. The growth spurt is tied to new needs brought on by the pivot to paid.
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MediaPost
How are we defining ads these days? What does it mean to be in advertising?
Earlier this year, Marc Pritchard got people thinking about what a future without ads would look like. There were also pieces about whether we've really changed advertising, and if we really need it anymore.
All this got me thinking about what role advertising plays and whether it is indeed necessary now, or not.
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AdAge
It's been so long since the U.S. was mired in a recession that it's easy to forget the carnage it can bring. But one stat serves as a wake-up call for the marketing, media and agency industries: U.S. ad spending plummeted 12 percent in 2009, the last year of the Great Recession, with global spending down 9 percent, according to the average of spending estimates from GroupM, Magna and Zenith.
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The Washington Post
New policies by Google and Facebook aimed at ensuring original journalism ranks higher in search results are leading to questions about how the changes may effect news media.
Google said last week that it will change its search rater guidelines and its algorithms to better surface original reporting — news originating from a publication and not aggregated from another outlet — to allow it to obtain a higher ranking on its search pages and maintain that ranking for a longer time.
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Public Media Venture Group via Editor & Publisher
As local newspapers continue to downsize or close their doors, public broadcasters are working to increase their local news staff and digital reach; simultaneously, journalist entrepreneurs have been launching digital-only startups to fill the gaps in local coverage. This landscape is creating significant opportunities for collaboration and mergers that can strengthen the quality of local news in communities around the country.
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