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Sep. 26, 2012

NAA News


Possible effects of Valassis NSA outlined in NAA webinar
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This Sept. 27 webinar, free for full NAA members, looks at the potential impact of the negotiated service agreement between the direct-mail company and the U.S. Postal Service. Aimed at taking preprints out of Sunday newspapers and moving them into the mail, the NSA is a special-rate deal that would be available only to Valassis. Join Jim Hart of Integrated Advertising Solutions for insights and advice on in this now-unbalanced advertising playing field. Register now.

Webinar focuses on events revenue
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It's as important as ever for newspapers to generate revenue that doesn't fall into the category of traditional advertising. "Out-of-the-Box Revenue Success Using Events," an Oct. 4 webinar, details how three newspapers have tapped into their communities' interests to host events that bring in dollars and increase relevance. More


Recap of LMA conference now available
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More than 200 people from community publications across North America attended the Local Media Association Fall Conference to share ideas on using technology tools to grow their businesses. Sessions focused on partnerships with large companies, building in-house digital agencies, organizing sales staffs and developing social media strategies. NAA's conference recap documents key takeaways from the event. More


Are you ready to transform your business model?
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If you're a C-suite executive, senior business development officer or digital leadership executive, you need to be in Salt Lake City Oct. 25-26 for the Transformative Business Models workshop. You’ll gain insights into the best practices of industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce. You’ll learn to identify key digital business strategies and rate your progress against industry benchmarks using our exclusive Business Models Dashboard. Join Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, for top-level presentations and in-depth discussions brought to you by the American Press Institute with The Poynter Institute. More


$400 million makeover of Macy's flagship upsets preservationists
The Associated Press via The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A $400 million makeover is giving New York's iconic Macy's store a sleek, new 21st-century style — and some preservationists aren't happy about it. They see the overhaul as scrapping classic touches in favor of the latest trend in retail design, something like an Apple computer store. More

U.S. digital ad spending to top $37 billion in 2012
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
EMarketer estimates that digital ad spending will rise 16.6 percent this year, and will experience double-digit growth through 2014. Display ad spending will rise from 40.2 percent of total digital ad spending in 2012 to 45.6 percent of the total in 2016. More

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Road is rocky, but autos keep rolling
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Inexplicably, given the flat economy and the approaching election, consumers are buying automobiles. One snapshot by J.D. Power and Associates and LMC Automotive shows that new-vehicle sales seem to be keeping up with the trend of a 12 percent increase this year versus last. More

Toys R Us, Wal-Mart rev toy engines
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As the holiday season gets closer, both Toys R Us and Wal-Mart are firing up every retail channel they've got. Toys R Us has unveiled a new Hot Toy Reservation program and expanded its omnichannel efforts. And Wal-Mart is first out of the gate with a Hot Toy list, sweetening layaway options for its Facebook fans. More


Cumulus expands SweetJack daily deal service to 36 new cities
MediaDailyNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Cumulus is pushing the service hard, with roughly 1,400 radio stations in 200 markets set to provide $100 million worth of on-air promotion by the end of the year. More

Study: Radio has largest reach in peak shopping hours
Radio & Television Business Report    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a study commissioned by Arbitron, AM/FM radio is the strongest pre-shopping medium, reaching 31 percent of 25-54s during the hour before the peak shopping period. AM/FM radio's reach during this crucial decision-making hour is nearly twice that of live TV (17 percent). More

New Patch site focused on social, mobile
10,000 Words    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new features a Facebook-like news feed, with editors' picks at the top. Content is organized into groups — some of which are curated and created by the local editor — and the site gives people in the community the ability to create their own groups. More

More news is good news for local TV stations
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With news volume at stations increasing overall, the most prolific news-producing stations across the country are finding that making that major commitment is bringing big benefits to both their bottom lines and brands while strengthening their ties to the community. More


Are social media editors still necessary?
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the pace of social media adoption accelerating, the question many journalists are asking is whether social media editors are still necessary. "Right now we definitely need social media editors," said The Wall Street Journal's Liz Heron, who foresees a phase-out of the position within the next few years. More

Twitter CEO promises interactive tweets, defends curbs
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter will soon roll out a free tool for users to handpick and publish selections of tweets, reflecting the company's commitment to remain a neutral, interactive platform rather than become a media company, CEO Dick Costolo said. More

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Boston Globe, MIT launch new media effort
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The collaboration, backed by a $250,000 Knight Foundation grant, will bring MIT's new media ideas to readers of and The effort will also create four civic media fellowships at the paper's Globe Lab innovation center. More

Facebook's about-face on sharing gives news sites whiplash
Wired    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook's manager of media partnerships was quoted at a journalism conference saying the social network is moving away from so-called "passive sharing," in which reader apps are able to broadcast activity without any prompting. More
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Business Models

Star Tribune's new digital unit targets small businesses
Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Radius is designed to help businesses increase and manage their presence on the Internet through website development, search engine marketing, social and mobile media, and reputation management. The service is geared toward small- and medium-sized businesses, many of whom have never advertised with the Star Tribune. More

News International unveils Sunday Times Driving classified site
Media Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sunday Times Driving, which will sell second-hand premium cars, marks a significant move by News International into the classified advertising site. More

Times-Picayune works to boost digital literacy
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Advance Publications' newly formed NOLA Media Group is partnering with the Greater New Orleans Foundation on the NOLA Access Initiative, which will provide funding for nonprofits dedicated to boosting digital access in New Orleans. More

Financial Times rolls out U.S. jobs site
BtoB    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The site features both regional and international job opportunities for senior-level executives, and is a platform for FT Career Management's digital recruitment business in the United States. More
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Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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