|
Events
Possible effects of Valassis NSA outlined in NAA webinar
Share
   
This Sept. 27 webinar, free for full NAA members, looks at the potential impact of the negotiated service agreement between the direct-mail company and the U.S. Postal Service. Aimed at taking preprints out of Sunday newspapers and moving them into the mail, the NSA is a special-rate deal that would be available only to Valassis. Join Jim Hart of Integrated Advertising Solutions for insights and advice on in this now-unbalanced advertising playing field. Register now.
Webinar focuses on events revenue
Share
It's as important as ever for newspapers to generate revenue that doesn't fall into the category of traditional advertising. "Out-of-the-Box Revenue Success Using Events," an Oct. 4 webinar, details how three newspapers have tapped into their communities' interests to host events that bring in dollars and increase relevance.
More
Reports
Recap of LMA conference now available
Share
More than 200 people from community publications across North America attended the Local Media Association Fall Conference to share ideas on using technology tools to grow their businesses. Sessions focused on partnerships with large companies, building in-house digital agencies, organizing sales staffs and developing social media strategies. NAA's conference recap documents key takeaways from the event.
More
Training
Are you ready to transform your business model?
Share
If you're a C-suite executive, senior business development officer or digital leadership executive, you need to be in Salt Lake City Oct. 25-26 for the Transformative Business Models workshop. You’ll gain insights into the best practices of industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce. You’ll learn to identify key digital business strategies and rate your progress against industry benchmarks using our exclusive Business Models Dashboard. Join Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, for top-level presentations and in-depth discussions brought to you by the American Press Institute with The Poynter Institute.
More
$400 million makeover of Macy's flagship upsets preservationists
The Associated Press via The Huffington Post
Share
A $400 million makeover is giving New York's iconic Macy's store a sleek, new 21st-century style — and some preservationists aren't happy about it. They see the overhaul as scrapping classic touches in favor of the latest trend in retail design, something like an Apple computer store.
More
U.S. digital ad spending to top $37 billion in 2012
eMarketer
Share
EMarketer estimates that digital ad spending will rise 16.6 percent this year, and will experience double-digit growth through 2014. Display ad spending will rise from 40.2 percent of total digital ad spending in 2012 to 45.6 percent of the total in 2016.
More
 |
Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries
Contact sales@adpay.com to get signed up for FREE
|
Road is rocky, but autos keep rolling
MediaPost News
Share
Inexplicably, given the flat economy and the approaching election, consumers are buying automobiles. One snapshot by J.D. Power and Associates and LMC Automotive shows that new-vehicle sales seem to be keeping up with the trend of a 12 percent increase this year versus last.
More
Toys R Us, Wal-Mart rev toy engines
MediaPost News
Share
As the holiday season gets closer, both Toys R Us and Wal-Mart are firing up every retail channel they've got. Toys R Us has unveiled a new Hot Toy Reservation program and expanded its omnichannel efforts. And Wal-Mart is first out of the gate with a Hot Toy list, sweetening layaway options for its Facebook fans.
More
Cumulus expands SweetJack daily deal service to 36 new cities
MediaDailyNews
Share
Cumulus is pushing the service hard, with roughly 1,400 radio stations in 200 markets set to provide $100 million worth of on-air promotion by the end of the year.
More
Study: Radio has largest reach in peak shopping hours
Radio & Television Business Report
Share
According to a study commissioned by Arbitron, AM/FM radio is the strongest pre-shopping medium, reaching 31 percent of 25-54s during the hour before the peak shopping period. AM/FM radio's reach during this crucial decision-making hour is nearly twice that of live TV (17 percent).
More
New Patch site focused on social, mobile
10,000 Words
Share
The new Patch.com features a Facebook-like news feed, with editors' picks at the top. Content is organized into groups — some of which are curated and created by the local editor — and the site gives people in the community the ability to create their own groups.
More
More news is good news for local TV stations
TVNewsCheck
Share
With news volume at stations increasing overall, the most prolific news-producing stations across the country are finding that making that major commitment is bringing big benefits to both their bottom lines and brands while strengthening their ties to the community.
More
Are social media editors still necessary?
NetNewsCheck
Share
With the pace of social media adoption accelerating, the question many journalists are asking is whether social media editors are still necessary. "Right now we definitely need social media editors," said The Wall Street Journal's Liz Heron, who foresees a phase-out of the position within the next few years.
More
Twitter CEO promises interactive tweets, defends curbs
Reuters
Share
Twitter will soon roll out a free tool for users to handpick and publish selections of tweets, reflecting the company's commitment to remain a neutral, interactive platform rather than become a media company, CEO Dick Costolo said.
More
 |
|
|
Tailored training. Energize veterans and monetize newbies faster! NRS Media’s world class training is the right choice. Contact Jenny Syversen at 678-575-4571. www.nrsmedia.com |
|
|
Boston Globe, MIT launch new media effort
NetNewsCheck
Share
The collaboration, backed by a $250,000 Knight Foundation grant, will bring MIT's new media ideas to readers of Boston.com and BostonGlobe.com. The effort will also create four civic media fellowships at the paper's Globe Lab innovation center.
More
Facebook's about-face on sharing gives news sites whiplash
Wired
Share
Facebook's manager of media partnerships was quoted at a journalism conference saying the social network is moving away from so-called "passive sharing," in which reader apps are able to broadcast activity without any prompting.
More
|
|
 |
|
|
|
|
 |
|
|
Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at newspapersales@vertisinc.com.
|
|
|
|
|
|
|
|
 |
|
|
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
|
|
|
|
|
|
|
|
 |
|
|
With Photos Unlimited, you get UNLIMITED USERS and UNLIMITED DOWNLOADS for one fixed rate every month--no per download charges! Get all the relevant photography you need of the latest trends and most popular categories for a flat monthly price. Contact a rep for more details: create@creativeoutlet.com.
|
|
|
Star Tribune's new digital unit targets small businesses
Star Tribune
Share
Radius is designed to help businesses increase and manage their presence on the Internet through website development, search engine marketing, social and mobile media, and reputation management. The service is geared toward small- and medium-sized businesses, many of whom have never advertised with the Star Tribune.
More
News International unveils Sunday Times Driving classified site
Media Week
Share
Sunday Times Driving, which will sell second-hand premium cars, marks a significant move by News International into the classified advertising site.
More
Times-Picayune works to boost digital literacy
NetNewsCheck
Share
Advance Publications' newly formed NOLA Media Group is partnering with the Greater New Orleans Foundation on the NOLA Access Initiative, which will provide funding for nonprofits dedicated to boosting digital access in New Orleans.
More
Financial Times rolls out U.S. jobs site
BtoB
Share
The site features both regional and international job opportunities for senior-level executives, and is a platform for FT Career Management's digital recruitment business in the United States.
More
|
|
|
|
|
|
Mobile version
