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Sept. 28, 2011

  NAA News


Planbook, NAA/ABC guide to digital editions topics of October webinars
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Upcoming free webinars for NAA members focus on two new tools. First up on Oct. 12 is "Growing Revenue with the 2012 NAA Advertising Guide." Discover how effective the Planbook can be in assisting customers with budgeting and scheduling their advertising in newspaper media. On Oct. 27, "Making the Digital Transition Smoother – and Making It Count" provides an in-depth look at the "NAA/ABC Circulation Subcommittee's Guide to U.S. Newspaper Digital Editions." Find out how newspapers of different sizes and market conditions are designing digital programs and how they are pricing, qualifying and reporting them. Registration is now open for both webinars.


Get LinkedIn with NAA's groups
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Network with more than 1,700 newspaper industry professionals through NAA’s LinkedIn groups. NAA offers members several discipline-specific groups on LinkedIn to keep up with the latest developments, exchange ideas and answer questions. The groups are free – all that is required to participate is registration with LinkedIn.

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Macy's to add more holiday workers this year
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The department store operator plans to hire about 78,000 workers for seasonal help at its Macy's and Bloomingdale's stores, call centers, distribution centers and online support centers nationwide. That is 4 percent more than it hired during the holiday season last year. More

Deloitte predicts increase in holiday sales
Deloitte via The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Although the slow U.S. economic recovery and uncertainty overseas are sending shivers through consumers this fall, retailers should expect small gains in 2011 holiday sales, Deloitte forecasts. More


NBC's 'Dateline' looks to Facebook for campaign ideas
Ad Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For several months, "Dateline" personnel have studied the behavior and postings of the show's fans on Facebook, allowing them to create a campaign that speaks to the way viewers interact with the program, not its smiling personalities or lurid headlines. The campaign will also urge viewers to participate, generating more material in the process. More

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Pew media study shows reliance on many outlets
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It has been conventional wisdom for decades that Americans rely more heavily on television than any other medium for local news and information. A study released Monday found that to be narrowly true — but also found ample reason not to count out local newspapers, websites and radio stations. More


Amazon's Kindle tablet: iPad rival or e-reader on steroids?
PC World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's unclear whether Amazon's 7-inch Kindle tablet will be an iPad competitor or a spruced-up e-reader with movies, music and apps. Other small-screen tablets, such as the BlackBerry PlayBook, did not make a dent to iPad sales; so can Amazon succeed where others have failed? More

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Social draws big ad dollars, but does it really work?
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media have outgrown the experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate form of advertising. But with newfound legitimacy comes a whole new problem: How do we know it's working? More

Business Models

Community key to local papers' future
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Cliff Richner, publisher for Richner Communications' stable of community newspapers in Long Island, N.Y., says he's not worried about Patch and that deeply forged community relationships and unique hyperlocal content will buy community papers a little more time to catch up to the digital learning curve. More

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For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
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