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It's been a busy month of change at the News Media Alliance, including changing our name and implementing a strategic realignment. But I wanted to take a minute to tell you why we decided to make these changes. It is about much more than a brand. It signifies a changed industry. Our printed products are wonderful things that millions and millions of people still love and rely upon. But the newspaper industry has grown to be much bigger than what the specific term "newspaper" conveys.
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On the opposite side of the country, three time zones away, is the second largest population of New York Times readers. The Times wanted a way to capitalize on this following, so on Sept. 6 it introduced a morning newsletter, California Today. California Today Editor Julie Bloom says the newsletter fills an important void and that they have seen a lot of readership since launch. "What happens in California has a huge influence on the rest of the states."
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In March, Swedish newspapers' websites went black, victim of a cyberattack. In August of this year, Russian hackers breached The New York Times in part of a series of broader hacks focused on the Democratic Party, according to officials at the FBI. Hackers target newspapers and media outlets for different reasons. Cybersecurity analyst Wanda Archy says "hacktivists" target newspapers via Distributed-Denial-of-Service (DDoS) for politically or socially motivated purposes. They are looking to disrupt or gain information.
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News Media Alliance VP of Audience Development John Murray discusses his day-to-day work with members to improve audience engagement, how the industry has changed and where he sees newspapers' greatest opportunity.
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In 2014, The New York Times ran a 1,500-word article about women inmates. The graphics, video and audio components blended together with strong reporting for a wonderful piece of journalism. The thing is, it wasn't journalism. It was advertising, sponsored by Netflix in honor of "Orange is the New Black." In the age of digital ad blockers, advertisers must find a way to entice and attract viewers. Enter native advertising.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Danielle Coffey, Vice President of Public Policy at News Media Alliance, has a background in legal and legislative work for the telecom industry. As such, she has an in-depth understanding of some of the most significant obstacles the news media industry is currently facing. Among the issues she plans to tackle on behalf of the industry this year are media cross-ownership, copyright law and advertising, among other issues.
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In a digital age that enables people around the world to access content in real time, simply posting content isn't enough. To address the increasing globalization of news, U.S. media companies are expanding to international markets with a new focus on global audiences. The News Media Alliance talked to new HuffPost Mexico editor-in-chief Laura Manzo about their approach to engaging with local markets.
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In a strategic counterprogramming move, USA TODAY Network last week launched Voting Because. This platform was designed to highlight the importance of voting to the public at large and for citizens to share their reasons for voting a particular way with others in their community. In a partnership with Rock the Vote, the platform reaches millennials and other first time voters. It was launched in anticipation of an escalation in interest and passion for the candidates following Monday's debate and the need for a "how to" guide.
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The Australian
News Corp is determined to make the media company more digital and global, but chief executive Robert Thomson says newspapers remain powerful platforms.
Thomson, speaking at the Goldman Sachs 25th Annual Communacopia Conference in New York, said the outlook for the print advertising market was "very volatile."
However, newspaper ads had the advantage of being 100 percent viewable and News Corp's vast stable of mastheads still had much to offer advertisers.
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MediaShift
The "wall" that once existed between the business and editorial sides of the news industry has come down — opening up new opportunities for journalists to become strategists.
That was the subject of the latest event in the "Conversations" series, hosted by the New York Daily News' Innovation Lab. NYU Journalism Professor Jay Rosen moderated the discussion, titled "The Evolving Newsroom: Journalists as Strategists."
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Nieman Lab
On June 25, 2013, The Texas Tribune aired a live video from the chamber floor of a speech by Texas state Senator Wendy Davis. The Tribune's stream drew nearly 200,000 viewers and that fall, boosted by the attention, Davis launched a campaign for governor. The Texas Tribune launched a campaign, too, posting a project on the crowdfunding website Kickstarter seeking $60,000 to stream live video from the gubernatorial race and "to make unfiltered video the norm in politics." Within 30 days, the campaign surpassed the goal. With the money, the Tribune bought new equipment and was soon livestreaming debates, panel discussions and interviews with candidates.
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Media Staffing Network has proven solutions to help hire local sellers across all media, in all market sizes. Our Local Sales Recruitment program helps find people now and builds a pipeline for future hires. We only deal in media so understand your business. Let’s talk.
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Media Shift
It's not just publishers complaining that platforms like Facebook and Google are "eating the world."
Lately, advertisers and media technology executives also say they're trying to make sure those giants, and to a lesser extent Snapchat, Apple, Amazon and Twitter don't control all the dollars and data that flow to media and advertising.
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Media Life Magazine
The holiday season should be a jolly one for online retailers.
Holiday retail ecommerce sales (November and December) will reach $94.71 billion, according to eMarketer, accounting for 10.7 percent of total holiday retail sales. That would make it the largest share of holiday sales ever.
Not surprisingly, mobile is among the major drivers. Total mobile commerce (mcommerce) sales will reach $115.92 billion this year, up 43.2 percent from 2015.
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Tech Crunch
For those of you following Instagram's ad business, my headline might seem a bit familiar — yes, the Facebook-owned photo-sharing service announced another advertiser milestone back in February, but at the time there were only 200,000 advertisers, less than half of the 500,000 advertisers that Instagram says it has today.
To be clear, the company says that's the number of active advertisers in a given month, so it's not counting someone who ran a campaign a year ago and never came back.
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Columbia Journalism Review
Facebook founder Mark Zuckerberg has hit a rough patch in his quest to prove to the world that his company is a technology platform rather than an editorially driven, sentient publisher of the world's self-expression, which carries a social responsibility beyond its next earnings call.
First came the removal of the Pulitzer Prize-winning photograph by Nick Ut of a girl fleeing napalm in Vietnam, posted on the page of a Norwegian journalist.
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CNBC
Twitter shares surged after sources told CNBC that the ailing social media company moved closer to being sold.
The sources said the company has received expressions of interest from several technology or media companies and may receive a formal bid shortly.
The potential suitors include Google and Salesforce.com, among other technology companies, sources said.
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