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Sept. 29, 2010

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Public Policy

Postal legislation may eliminate Saturday delivery; rate decision due soon
Sen. Tom Carper, D-Del., has introduced a sweeping postal bill that, among other provisions, would give the U.S. Postal Service authority to eliminate Saturday postal delivery and close post offices. In addition, the bill would shift some pension obligations to the federal government and allow the Postal Service to get into nonpostal businesses if those are "in the public interest." While the legislation will not move forward in the last days of the 111th Congress, many of the bill’s provisions could be debated next year. Click here to learn more about NAA's views on the legislation, efforts to provide the Postal Service with short-term financial relief and the status of the proposed postal rate increase.


Dining category brings in dollars and readers
Partnership promotions in the dining category are a valuable strategy for newspapers looking to capture younger readers. While coffee houses, fast-food chains and local diners are generally not thought of as key destinations to purchase newspapers, they do draw potential customers who place high value on convenience and news on the run. In an uncertain economy, negotiating such partnerships hinges on finding benefits for both the newspaper and the dining partner. NAA examines success stories, opportunities and lessons learned in a new article on co-promotion opportunities for combination sales. For more on circulation strategies that can enhance revenue, NAA offers members a comprehensive white paper, Single Copy 2010: Overcoming Obstacles to Optimize Sales.

ABC webinar series focuses on Oct. 1 changes
The Audit Bureau of Circulations will offer a series of three free webinars on newspaper rule changes taking effect Oct. 1. The webinars, scheduled for Oct. 7, 12 and 14, will review foundational changes, such as the new definition of total circulation as well as qualification and reporting of verified circulation and branded editions. In addition, the webinars will address important details from the rule changes and will include updates on recent revisions in the wake of the ABC board's September meeting. All webinars are free, but advance registration is required. MORE


Report details formulas for increasing readership, building total audience
Recent ABC Audience-FAX data confirms the success dozens of newspapers have experienced this past year in increasing readership and growing audience. In fact, ABC data reveals that the 25 fastest-growing newspapers either held the line or showed modest growth in print readership, while also generating gains in online readership. NAA picked five newspaper organizations, looked closely at their numbers and asked them what has made a difference in building their audience across platforms. While newspaper executives made it clear that there is no single secret to success, they outlined several strategies that may contribute to increased readership in any market. "Growing Audience 2010: Strategies That Deliver Success" looks at how these newspapers are achieving measurable success.


How publishing and advertising are redefining media    Share    Share on FacebookTwitterShare on LinkedinE-mail
It's Advertising Week in New York and at many of the conferences and workshops the big topic is the blurring of the lines between of advertising and publishing. That has led to a mixture of hope and confusion on the part of companies on both sides of that divide. More

Nielsen introduces new ad measurement product
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Proving a return on investment is crucial in advertising, the Nielsen Company, the media ratings behemoth, is hoping that its new product will help advertisers and media companies measure their investments more accurately. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more

Study: Consumer mindsets matter
MEDIAWEEK    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In an era where buyers are seemingly ignoring the importance of context and environment in favor of reaching exact audiences, Yahoo and MediaVest have found that mindset is still crucial to successful online marketing. More

Toys R Us plans to hire 45,000 holiday season workers
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With plans to operate 600 temporary toy shops for the holidays, Toys R Us Inc. said that it would bulk up its workforce by hiring about 45,000 seasonal workers nationwide, more than it has hired during each of the last three Christmas seasons. More


Forecast: Local media shifting toward digital
MEDIAWEEK    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The allure of targeting local audiences online and on mobile devices will change how advertisers allocate their ad budgets over the next few years. By 2014, digital media will make up 24 percent of total local advertising spending, growing from $19.6 billion in 2010 to $35.2 billion, according to a new BIA/Kelsey forecast. More

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AOL chief launches ad system    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. launched a new online advertising system that it hopes will transform the way advertisers reach consumers on the Internet. More

Mobile advertising set to be key growth industry
The Toronto Sun    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple is growing faster than any of its rivals when it comes to mobile advertising. One of the most closely watched advertising markets, advertising on smartphones, is estimated to grow to be a $500 million industry in 2010, approximately double what it was in 2009. More

Twitter to increase advertising revenue through third-party apps    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter has adapted its business model to incorporate advertising into its services. The social media company took another step forward in that arena by announcing that it will be bringing "promoted tweets" to all third-party applications within the next month. More

Television budget gets attention from Best Buy
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy is shifting millions into TV — in a move that not only goes against the grain but is notable, given Best Buy's aggressiveness in digital and social media. More

Business Models

Chicago Sun-Times, 46 sibling papers to carry Athlon Sports
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sun-Times Media said all 47 of its dailies and weeklies will carry Athlon Sports, the monthly magazine that launches Oct. 21. More

Hearst CEO: Newspapers will survive
Daily Finance    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"They'll be around as ink and paper for as long as the eye can see," says Frank A. Bennack Jr., vice chairman and CEO of Hearst Corp. "Newspapers are starting to solve the problem of a business model that needs to be retooled." More


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