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Oct. 3, 2012

NAA News


NAA Chairman: Newspaper revenue to rise by 2014
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In part one of an exclusive interview with NetNewsCheck, NAA Chairman James M. Moroney III, publisher and CEO of The Dallas Morning News, discusses why he believes newspaper revenue will begin to inch upward as papers find new ways to generate profit. In part two, he talks about the industry's reaction to the U.S. Postal Service’s negotiated service agreement with Valassis Direct Mall, and discusses the impact of his newspaper’s paid-content model.

A message from NAA President and CEO Caroline Little
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It is no secret that we face challenges. But that is only part of the story. ... Our audiences have never been bigger. We reach more than 101 million adults, in print or online, on an average weekday. Recent data from Adobe shows that our digital audience alone — on the Web and mobile devices — grew 24 percent from July 2011 to July 2012. More

Infographic explores consumers' connection with newspaper media
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No matter how people receive their newspapers — in print or online, on smartphones or tablets — they rely on newspaper media for their local news, advertising and other information. A new infographic from NAA provides a quick look at how consumers connect with newspaper media. Also available are other resources that help demonstrate the power and value of our products. More


New analysis examines state of retail economy
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The U.S. retail environment continues to transform as it faces both new and persistent challenges to growing. Of the top 50 newspaper retail advertisers measured by Kantar Media, only nine saw sales growth from 2008 to 2011. To help newspapers better understand the retail landscape and issues facing specific retailers, NAA has assembled data and analysis on retail trends. More


ONA summary covers social media, video and revenue-centered sessions
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With speakers including journalist-turned-immigration advocate Jose Antonio Vargas and Twitter CEO Dick Costolo, this year's Online News Association conference spanned a host of digital topics. This NAA recap includes key takeaways from sessions on video production, social media best practices and business lessons for newsgatherers. More


How much can $100 affect your digital business?
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Transformative Business Models, a workshop presented by the American Press Institute with The Poynter Institute, reveals the best practices of news industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce. Scheduled for Oct. 25-26 in Salt Lake City, this workshop goes way beyond general information. It's deep, it's applied and it will have an impact on your business. More

Position Available
The American Press Institute is looking for an experienced and innovative executive director. The ideal candidate should be: a respected voice in the field who can add to the prestige of API; entrepreneurial and energetic in generating research, developing training and being a thought leader and communicator; and an articulate and effective chief advocate for the values of journalism that API vitally represents.


USA Today introduces print advertising competition
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Advertising agencies, marketers and nonprofits can submit their most creative print ad to be eligible to win up to $1 million in full-page print advertising in USA Today. Ads can be part of a new or existing campaign. Judging will be based on three criteria: creativity and originality of advertisement, visual storytelling and clarity of writing. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries Contact to get signed up for FREE

Founder's bid for Best Buy is still on track
Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Best Buy Co. Inc. founder Richard Schulze will need at least one more month to prepare his offer to buy the company. Schulze and potential investors are reviewing Best Buy's financial data as he raises the $10 billion it will likely take to acquire the consumer electronics giant. More

Will mobile's massive growth ever equal real revenue?
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The ad experience on mobile phones is challenging for a number of reasons. The smaller screen sizes make most ads unattractive, privacy settings restrict targeting and short user sessions make providing more than one ad in front of a user nearly impossible. Meanwhile, encouraging readers to pay for mobile content has been an equally tough battle for many media companies. More


Five reasons media companies should pay attention to The Atlantic
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While it has gotten attention recently for the launch of its new online business offering, Atlantic Media has been making a lot of innovative and interesting moves in transforming its business from print to digital — moves that other media companies would do well to emulate. More

Generate NEW revenue sooner!

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New York magazine counters postal cutbacks with hand-delivery
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
New York magazine is trying to remedy rising postal costs and slower postal deliveries by distributing many subscriber copies by hand — at least for Manhattan subscribers with doormen. The cost is competitive with the post office or cheaper, a New York spokeswoman said in an e-mail. More

Clear Channel cuts deal to foster online radio
The Associated Press via ABC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Radio giant Clear Channel has cut its second deal with a group of artists in which it will share revenue from traditional radio stations now in exchange for a more affordable royalty rate on struggling digital streaming services. More


How e-reader tech mimics an octopus
LiveScience    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the future, e-reader owners may open up their devices to see full-color pages, rendered using the same methods an octopus uses to show and hide colors. Some of the latest color e-reader technology in labs today mimics octopi, cuttlefish and squid, according to a new study. More

Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at

Pew: Mobile expanding news consumption
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to news consumption, mobile devices are expanding reach rather than cannibalizing other media, according to a new study by the Pew Research Center's Project for Excellence in Journalism. More than half of tablet news users also get news on a smartphone, 77 percent do so on a desktop or laptop, and half read news in print. More

Newsprint joins the Internet of things
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Print and digital media are so disconnected, they often appear a lifetime apart. But new technology promises to bridge the divide and save newspapers by bringing interactive buttons, Facebook likes and audio playback to newsprint. More

Business Models

Morris Publishing creating new digital marketing division
The Augusta Chronicle    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Morris Publishing Group of Augusta, Ga., recently announced that it reached an agreement with LocalEdge to resell digital marketing services to local businesses in Morris newspaper markets. More

The newsonomics of Pricing 201
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspapers, such as The Post and Courier of Charleston, S.C., are starting to figure out what separates the successful paywalls from the also-rans, writes Ken Doctor. He says it's a simple proposition: you ask the people who really value you and your journalism to pay you more. More

Puerto Rico's GFR Media to launch platform
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
GFR Media, Puerto Rico's leading communications media company and publisher of the highest circulation Hispanic newspaper in the United States, El Nuevo Día, is launching Indice, a free multimedia platform aimed at young, urban Latinos. More

Convert your newspaper into E-Editions

We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Video Demo

Sun Sentinel launches entertainment site
Sun Sentinel via Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"At a time when newspapers are limiting resources, the launch of reflects the importance of newspapers investing resources to launch new local products and expand the company's portfolio," said Howard Greenberg, Sun Sentinel president, publisher and CEO. "The site is designed to attract a new audience and new forms of revenue. We can't wait to watch it grow." More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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