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Published in honor of National Newspaper Week, Oct. 2-8, 2016 — Imagine waking up in a world without newspapers. "Ha!" You say, "I haven't gotten a newspaper in years." But I'm not talking about just the paper delivered by carriers or the postal service. I'm talking about the news online, the links on social media, the email newsletter, the source cited in the television broadcast and the push notification on your phone. The word newspaper no longer reflects the media industry encompassed by the word. It's time to debunk the idea that "Newspapers Are Dying."
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Each year, we recognize the accomplishments of newspaper carriers who are working hard to get the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, Oct. 8, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver to 123 million print readers every week.
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Guest article by Matt Lindsay, president of Mather Economics — Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing field dramatically. Media companies are adapting and inventing solutions on the fly with some success, but many are still searching for that elusive new business model that will allow media companies to be profitable while preserving quality journalism that set them apart from the competition.
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2016 is the year of the live stream. The New York Times alone has produced over 400 videos since Facebook Live launched in April. To highlight the top five examples of how media companies are engaging audiences on the platform, we are introducing the first News Media Alliance Facebook Live Awards. Check out the Facebook Live broadcasts and vote on our Facebook page for your favorite (or write in a vote) and we'll share the results on Nov. 1.
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How can you expand your audience and advertising revenue further? Better understand how to create new revenue streams, improve content ROI and overcome ad-blockers with actionable insight from the Digital Publishing Innovation Summit. Learn from and connect with attendees from companies that include: Google, Reddit, Pearson, Bloomberg, News Corporation, NBC Universal, The Wall Street Journal, National Geographic, USA Today & many more. All members can save $200 off two-day passes with the code NMA200!
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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It's been a busy month of change at the News Media Alliance, including changing our name and implementing a strategic realignment. But I wanted to take a minute to tell you why we decided to make these changes. It is about much more than a brand. It signifies a changed industry. Our printed products are wonderful things that millions and millions of people still love and rely upon. But the newspaper industry has grown to be much bigger than what the specific term "newspaper" conveys.
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On the opposite side of the country, three time zones away, is the second largest population of New York Times readers. The Times wanted a way to capitalize on this following, so on Sept. 6 it introduced a morning newsletter, California Today. California Today Editor Julie Bloom says the newsletter fills an important void and that they have seen a lot of readership since launch. "What happens in California has a huge influence on the rest of the states."
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In March, Swedish newspapers' websites went black, victim of a cyberattack. In August of this year, Russian hackers breached The New York Times in part of a series of broader hacks focused on the Democratic Party, according to officials at the FBI. Hackers target newspapers and media outlets for different reasons. Cybersecurity analyst Wanda Archy says "hacktivists" target newspapers via Distributed-Denial-of-Service for politically or socially motivated purposes. They are looking to disrupt or gain information.
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Digiday
Several media outlets, some of them early adopters to Facebook's fast-loading Instant Article format, seem to be posting less and less there, according to a new analysis by NewsWhip and confirmed in independent reporting by Digiday.
NewsWhip looked at several publishers' posts to Instant Articles during a five-day period (Sept. 16-20). It's hard to draw generalizations from such a short timeframe, but it found that while some publishers are essentially all in on the format, other early adopters barely seem to be using Instant Articles at all recently.
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Raleigh & Company
The Charlotte publishing hub that produces The News & Observer always has been quite busy. It got busier in August, and the current workload will double in the next few months.
This is all part of McClatchy Company's goal to have hubs produce all 28 of its newspapers by sometime in the first quarter of 2017, according to Robin Johnston, the director of the Charlotte hub, called McClatchy News Desk East.
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The Washington Post
Sometimes it seems that Twitter is the Trump campaign's main way to communicate his message. So it's hard to believe that this is only the third presidential election since Twitter was launched and since Facebook opened to the public, both in 2006. And it's only the second since Instagram and Snapchat joined the social-media fray. Already, these online platforms are essential to modern campaigns.
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Media Staffing Network has been helping media companies hire publishers, sellers, HR, finance and marketing professionals since 1993. We know and understand media sales and the challenges today. All media, all market sizes. Contact us.
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Media Shift
First it was Spot.Us, then Contributoria and now Beacon. All three crowdfunding platforms specialized in helping news organizations and independent journalists raise money to support their work — but all three have shut down since the start of 2015, joining Emphas.is, Vourno and Indie Voices as unsuccessful experiments in journalism-specific crowdfunding.
Beacon's recent announcement that it would cease operations at the end of October came as something of a surprise.
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Digiday
Once or twice a week, Jen Soch, EVP of commercial delivery for The Guardian, gets an email from a colleague alerting her to a problem ad on the site. It could be from anyone from a reporter all the way up to the North American CEO, Eamonn Store. They come by way of a special email address that the Guardian created a few months ago inviting the staff to report any ad they think might be slowing down the site.
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Association of National Advertisers
The recent disclosures by Facebook that they overestimated video viewing for two years is troubling. While ANA recognizes that "mistakes do happen," we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require.
Specifically, Facebook metrics are not accredited by the Media Rating Council; accordingly an audit of Facebook metrics has not been completed.
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Advertising Age
Today, for the first time, Apple is venturing into the search advertising business, by starting to show ads related to users' searches in its App Store.
The app ecosystem would seem to be ripe with opportunity. Although consumers spend 87% of their time in apps, they are downloading on average zero to one apps per month, according to ComScore. Developers are desperate to try anything that might help get their apps installed on consumers' phones.
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Pioneer News Group
The Pioneer News Group, in cooperation with Microsoft Corp. and Posh Technologies, announced an innovative new initiative that makes access to news easier and puts the power of reporting news into readers’ hands. In this new venture, Pioneer News Group combines a great tradition — the newspaper — with the convenience of technology to introduce a winning solution to customers. The Company will begin distributing to subscribers a Windows 10 digital tablet, preloaded with an app built for both receiving and sending the latest local news. Those who prefer to use their own devices may download the apps on Windows 10, Apple and Android products.
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Adweek
There was a point four years ago when marketing agencies — that sprouted up thanks to the explosion of social media — didn't want to be identified any longer as purely "social" practitioners. They contended: We have grown to be so much more.
In recent weeks, it's become clear that a similar mindset has fully taken hold among the social media platforms themselves.
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The Washington Post
Facebook’s trending topics, taken without context, are a word salad. The company used to solve that problem by employing human editors, who described each trending topic in bland but helpful language.
For instance: When Japanese Prime Minister Shinzo Abe trended on Facebook after emerging from a green pipe, dressed as Mario, in the middle of the Rio Olympics closing ceremony, Facebook might have noted that he'd appeared in a "surprise performance" there.
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Bloomberg
A few days before Twitter's Sept. 8 board meeting, as the company's finance team readied a presentation, it received conflicting directions on a crucial question. Should their slides reflect Twitter's prospects as an independent company or delve into the benefits of getting acquired?
Jack Dorsey, Twitter's chief executive officer, argued that the 10-year-old company should remain on its current course.
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Tech Crunch
Yahoo's homepage used to be the place where web users started their day, reading the top headlines, sports scores, stock updates and other news. On mobile, that's no longer always the case. In an effort to get back into the game, Yahoo is launching a rebranded version of its flagship application, now called Yahoo Newsroom.
The goal with the new app is to compete with the many sources where people get their news today.
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