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Facebook has agreed to settle a lawsuit brought against it after it overstated average viewing time for videos on the platform. The lawsuit was based on the method used by Facebook to determine viewing time for videos shared on the platform. The suit alleged that because Facebook discarded data for any views lasting three seconds or less, they were able to inflate the average watch times — by as much as 900 percent, according to the plaintiffs. Advertisers that saw inflated metrics on videos during an 18-month period through 2015 and 2016 sued the tech giant after they claimed they overpaid for ads because of the inflated viewership numbers. Now, Facebook has agreed to settle the suit for $40 million.
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By David Chavern, President & CEO, News Media Alliance — For centuries, citizens have turned to their local news publication for local breaking and investigative news, as well as to learn about hot-button issues in their communities. In the last 15 years, with the rise of digital communications, many readers have changed their preferences to digital formats and social media over print for their news. But long before social media came onto the scene, news media have enabled us to exercise all five freedoms. As we celebrate National Newspaper Week, we are raising awareness about our five First Amendment freedoms, as outlined in the U.S. Constitution — freedom of the press, speech, religion, petition and assembly — and the ways the news media help promote and protect those freedoms.
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66% of US consumers view brands more favorably when contacted proactively with customer service notifications. Learn how outbound IVR calling gets you in front of your customers for another positive touchpoint.
Download our whitepaper here.
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Each year, we salute the newspaper carriers who are working hard to deliver the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 12, 2019 as International Newspaper Carrier Day. The News Media Alliance produces an ad for newspapers to run in their print publications each year to thank our hardworking newspaper carriers, without whom many people would not receive the news. The full-color ad is now available in full and quarter-page sizes. The ad can be customized with your newspaper's logo and contact information.
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Editor & Publisher
Editor & Publisher Magazine's new weekly podcast, "E&P Reports," features digital publishing columnist Rob Tornoe speaking with News Media Alliance president and CEO David Chavern as they break down for publishers the "Journalism Competition and Preservation Act," otherwise known as the Safe Harbor bill.
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On this exclusive Alliance member-only webinar, taking place Wednesday, November 6 from 1:00 – 2:00 p.m. ET, a researcher from the University of Minnesota's Hubbard School of Journalism and Mass Communication will share results of a new survey that uncovers new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue. Member login required.
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The News Media Alliance strongly condemns Google's announcement that, under the newly adopted European Union Copyright Directive, it will stop displaying previews of news articles in France unless a publisher waives its right to compensation. We stand strong with our global partners – including French Culture Minister Franck Riester – in asserting that this position is contrary to both the law and the interests of news consumers. Article 15 of the EU Copyright Directive, also known as the "Publishers' Right," empowers news publishers to protect their content online — including "snippets" and summaries — by asking for compensation from online platforms for use of their content.
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Audio stories have become a huge part of the news and storytelling ecosystem. Podcasts — the original 21st century audio storytelling method — are booming, and everyone seems to have a new show. In 2018, we saw the premiere of a slew of original podcasts, from regular news shows to short miniseries focused on a single newsworthy topic. We've seen podcasts tackling everything from breaking daily news to in-depth dialogue concerning historic issues to light and fresh takes on newsworthy topics. But no one can keep up with every new podcast that pops up. I've rounded up some of the best listens to help inspire you as you create your own podcasts in your newsrooms.
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Share your opinions and help us plan for the future. Share your thoughts on relevant industry issues and topics for potential future Alliance content by becoming an Alliance Insider. All roles and functions within the news organization are welcome to join! The only requirement is that you be employed at an Alliance member news company. In exchange for your input, you will receive exclusive access to select Alliance reports (e.g. audience and circulation, metricsXchange benchmarking, etc.) and other tools and materials before they are released to the public. Click here to become an Alliance Insider.
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CNN
The country's leading news outlets are laying the groundwork for long-term coverage of the impeachment inquiry and all the potential fallout.
Networks are recruiting new experts who will contribute to live coverage in the months ahead. Newsrooms are launching newsletters, mobile alerts and other ways to keep people informed. Executives are thinking through their reporter assignments, making sure the right people are in the right places.
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The Christian Science Monitor
Noah Jones is working. The young reporter for the Richland Source, a local news startup in the heart of Ohio's Rust Belt, listens to the jazz quartet warm up and eyes the crowd. Then he takes the mic.
"Thank you for coming out tonight," Jones intones, in his best master-of-ceremonies voice. "Now let's welcome the Mansfield Jazz Orchestra quartet!"
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Nieman Lab
If you put no money into getting more money, then you will have no money.
A new report from the Institute of Nonprofit News examined the investments made into major gift procurement by eight nonprofit newsrooms in a pilot coaching program. "The results exceeded expectations," INN consultant Lindsey Melki wrote. "All participating organizations achieved increased major donor funding, ranging from nine percent to 367 percent increases."
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INMA
News media industry collaboration jazzes me. I recently spent half my lifetime helping edit INMA's recent report on digital platforms (and yes, you should read all 93 pages of it). That's a topic for a different day, but the industry collaboration building around that topic feels overdue — on many topics but perhaps especially this one — and exciting.
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MediaPost
Paid social-media advertising took the No. 1 spot for the type of media purchased and managed most by agencies, according to research from Borrell Associates.
Some 82% of agencies participating in the study use paid social media, while about 77% use radio and search engine marketing came in at 74%. Banner ads on websites at 74%, newspapers at 70%, broadcast TV at 68%, email at 68%, outdoors at 67%, events and sponsorships at 67%, and magazines at 63% round out the top 10.
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What's New in Publishing
There was a time, earlier this decade, when it seemed that native advertising — the kind embraced by web native publishers like Buzzfeed and Vice — would serve as the magic bullet to ward off the encroaching devaluation of web content. Because each native ad was custom built, the model couldn't be commoditized with the turnkey ad solutions offered up by the Googles and Facebooks of the world, and some brands were seeing remarkably high engagement from the sponsored content.
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AdAge
Marketers have a unique mix of elements to keep in mind as they set their budgets for 2020. Next year brings the double whammy of a presidential election and the Summer Olympic Games, which means media rates could be higher than usual in certain months. President Donald Trump can make the stock market rise or fall with a single tweet, especially one that mentions China and tariffs.
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Source
I really do think twice before sending a snarky tweet these days. Whether it's organized harassment, doxxing or any other variety of trolling, digital attacks against journalists feel more high-stakes than ever — especially for women and women of color. As naturally sarcastic person and a woman of color myself, I often find myself thinking: is this the thing that's going to set them off? (*them being the unknown, masked mob of Twitter trolls)
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The Atlantic
It's unclear to me whether anyone has ever fallen in love over email, but it's true that the only friendship I've ever succeeded in initiating via the internet started in my inbox.
Peppermint oil, face spackle, Glossier girls, the physical indignities of "William DeBlasio's New York" — these were the subjects of Claire Carusillo's email newsletter, My Second or Third Skin, later renamed That Wet Look.
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