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Oct. 10, 2012

NAA News


Celebrate National Newspaper Week and Carrier Day
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It's National Newspaper Week, an annual observance sponsored by the Newspaper Association Managers. As part of the celebration, NAA and the industry have designated Saturday as International Newspaper Carrier Day. Resources available for both events include an op-ed by NAA President and CEO Caroline Little as well as a customizable ad for Carrier Day. More


How do industry innovators unlock new revenue?
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Business model transformation requires new capabilities, new sales channels and new products. Fortunately, successful models are emerging, not just from digital startups, but also from innovators inside the industry willing to do the hard work of transforming and creating new sources of growth. Find out who they are and how they do it at the Transformative Business Models workshop. Join Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, and Gordon Borrell, CEO of Borrell Associates Inc., for top-level presentations and in-depth discussions brought to you by the American Press Institute with The Poynter Institute. This workshop is offered twice: Oct. 25-26 in Salt Lake City and Jan. 24-25 in Arlington, Va.


Conference focuses on Hispanic print media
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The NAHP Annual Convention and Business Expo, scheduled for Oct. 18-20 in San Diego, gathers industry, business and government leaders from the United States and Mexico to participate in educational forums that explore best practices, research findings, advertising innovations, online strategies, business development and ways to integrate new and social media. It features an interactive experience for all segments of the professional publishing industry to connect, network and build positive relationships to better serve the Hispanic readership nationwide. More

Position Available
The American Press Institute is looking for an experienced and innovative executive director. The ideal candidate should be: a respected voice in the field who can add to the prestige of API; entrepreneurial and energetic in generating research, developing training and being a thought leader and communicator; and an articulate and effective chief advocate for the values of journalism that API vitally represents.

Discount available for international journalism conference
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In this digital age, communication ethics – the codes, moral standards and values followed by media organizations and in human communication – are more significant than ever. At the Annual International Conference on Journalism and Mass Communications, scheduled for Dec. 3-4 in Singapore, participants will explore how media can be socially responsible and provide true, accurate, comprehensive and objective information. More


Borrell: Newspaper revenue to rise in 2013
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Newspaper print ad revenue is expected to grow, though slightly, in 2013, while online ad revenue for the industry is expected to rise 30 percent next year, says Gordon Borrell of Borrell Associates Inc. More

McDonald's pushes mobile video to bolster Monopoly promotion
Mobile Marketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
McDonald's is further cementing its place in the mobile advertising industry with a campaign that not only educates consumers about the current Monopoly promotion but also lets them enter on the spot. More

Sears expects $446 million from Hometown, Outlet offering
Chicago Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Sears Holdings Corp. had signaled in February that it would split off the companies as a separate publicly traded entity. Sears, which also owns Kmart, has looked at spinoffs and real-estate sales to restore profitability and boost shareholder confidence. More

An obituary is forever,
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The myth of the Black Friday deal
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Attention Black Friday shoppers: You're probably wasting your time. After crunching two to six years' worth of pricing data for a number of typical holiday gifts, The Wall Street Journal has turned up the best times to go deal hunting — and they almost never involve standing in the freezing cold all night. More

Toys R Us enters video streaming business
CNNMoney    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Toys R Us recently launched, a new digital service for users to stream and download movies and television shows geared toward children. The movies are priced at $2.99 for a 24-hour rental and TV shows are $1.99 a pop — comparable to Apple's iTunes store. More

Forrester reduces its forecast for online ad spending
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For squeezed publishers, a bit of good and bad news: CPMs will rise more than 75 percent over the next five years. But overall growth of the online display advertising market will grow more slowly than expected, according to an estimate from Forrester. More


Content farms and the ongoing democratization of journalism
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Critics say user-generated networks like Bleacher Report are just SEO-driven content farms that generate "clickbait" posts designed to drive low-quality traffic — but they also provide the opportunity for writers to show their abilities without having to work their way through the traditional media ecosystem. More

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YouTube adds more channels in original content expansion
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Looking to broaden itself from skateboarding dogs by increasing its volume of original professional video, YouTube is extending its original-channel deal with established producers, with 60 new channels in Europe and the United States. More

Planet Money: High stakes times in news industry
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In part two of an exclusive interview with NetNewsCheck (read part one), Planet Money's Alex Blumberg and Adam Davidson turn their analytical acumen on the state of the news business. And in an age of unprecedented experimentation, they expect an inevitably high failure rate that makes for high stakes, but riveting times. More


Content creators charge for articles with Google experiment    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google has confirmed the launch of a micropayment "experiment" which would give content creators the ability to sell individual articles online. Using "Google Wallet for content," users can "buy individual articles in a single click for around 25 cents to 99 cents," according to a statement from a spokesperson. More

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Tablets could provide a tonic for serious news
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media brands are far from dead. Smartphone and tablet use will help their online transition. More

USA Today to use comScore viewability metrics
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new USA Today offering uses comScore's validated Campaign Essentials and Digital Analytix Monetization tools to optimize inventory and validate that digital ad impressions are actually seen by an advertiser's desired target audience. More

Business Models

Can The Boston Globe, MIT hack future of news together?
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A Knight Foundation grant will allow the Globe and MIT's Center for Civic Media to build tools for newsgathering and reader engagement. More

The Washington Post launches newscast designed for Google TV
The Washington Post via Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Featuring Post reporters and newsmakers, "The Fold" delivers breaking news, in-depth analysis of complex topics and original journalism about stories and people that shape today's issues. More

Study: Newspapers bullish on print editions
The Columbia Daily Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite an economic downturn that has forced newspapers to cut staff in recent years, publishers of daily newspapers in the United States are optimistic about the future of their industry, according to a University of Missouri study. Nearly two-thirds of publishers responding to the survey — the largest of its kind — expressed optimism about the future of print editions, Michael Jenner found. Only 4 percent were not optimistic about the industry. More

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The Oregonian to launch free weekly newspaper
The Oregonian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Oregonian Publishing Co., which publishes The Oregonian and The Hillsboro Argus, will launch a new weekly newspaper later this month. The Forest Grove Leader will be delivered free to more than 16,000 homes, and its content also will appear on More

St. Louis Public Radio, St. Louis Beacon to explore partnership
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
St. Louis Public Radio and nonprofit news site the St. Louis Beacon signed a letter of intent to explore "options for strengthening regional news reporting by using their individual assets in combination," the organizations say in a press release. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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