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October 7–13 is National Newspaper Week. It serves as a wonderful reminder of the importance and strength of our industry. It is also a great time to reflect on what we have overcome and where we must go next. 2018 has been a hard year for journalism. There is a toxic sentiment against the media. The flames of this anger are stoked by President Trump when he uses dangerous rhetoric, calling the media "fake news" and the "enemy of the people." That anger bore out in tragedies for our news media family when, in June, five staff members of Maryland's Capital Gazette newspaper were killed in a shooting.
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This year, the newspaper industry has designated Saturday, October 13 as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver the news to Americans every week. The News Media Alliance has produced its annual ad for you to run in your print publications to thank them. Click here to download the ad.
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Sarah Jarvis was interested in journalism from an early age. Like many Rising Stars, she was on the yearbook committee in high school and she continued studying journalism in college. From college, she moved into the marketing field and went on to get her Masters in Communications Management at the University of Southern California. Her first job focused on digital marketing in the beauty industry. She began to miss journalism and the writing aspect. Over two years ago, Tribune Interactive had an opening for a Digital Marketing Activation & Subscriber Engagement Manager — she applied and got it.
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TCN is the web-based IVR, call center management system, automated dialing and emailing tool that hundreds of newspapers and call centers use to save money and boost productivity.
With the TCN solution, you can consolidate multiple systems to accomplish many audience services for just pennies per interaction. Contact us for a
free trial.
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Think you know the news inside and out? You may be a news junkie, but how well do you know the history of newspapers in the U.S.? From the first American newspaper to the most recent Pulitzer Prize winners, we'll test your news knowledge to see how much of a newsy you really are!
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Long before we were talking about the "pivot to video," Alabama Media Group was bringing sleek, stylized videos to their local audience. "Probably about four years ago, we really started experimenting heavily with two different things: building a video team and thinking about video in a different way," said Elizabeth Whitmire, senior director for audience for Red Clay Media, the arm of Alabama Media Group responsible for creating the company's revenue-earning video products. "We started thinking about video more as distributed content as opposed to something we made for people who were already on our website."
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South Carolina's The Post and Courier recently joined the News Media Alliance. One of the oldest newspapers in the South, its age hasn't kept it from being at the top of its game. The paper won its first Pulitzer Prize in 1925, for editorial writing, and more recently in 2015 for public service journalism when it published a series of articles about the toll domestic violence takes on women in South Carolina. Now, The Post and Courier has joined the Alliance for help navigating today's economic and political landscape, and to keep its excellent journalism alive and flourishing.
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Earlier this year, Howard Shelton was shot on the job. He is a carrier for the Arkansas Democrat-Gazette. The 60-year-old was delivering to customers on his route when his car was stolen and he was shot. His customers set up a GoFundMe to help with his expenses while out of work. It was the first time in 20 years Shelton missed work. Dedicated men and women like Shelton deliver the newspaper — and with it, key information about their local community — to their customers every day.
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AdPortal Tributes automates creating a monthly or quarterly special section in print for obituaries. The best news is that families are not only willing to pay extra, the sections are in so much demand that newspapers have to print overruns to keep up with requests. Tributes integrates with Legacy.com to reverse publish recent obituaries to a print special section.
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Karri Peifer can recommend restaurants like a fortune-teller reading a palm — all she needs is a single one-on-one interaction to make the best recommendation. "And I do. And literally no one has ever acted on it," she says. Karri is a Deputy Editor at the Richmond Times-Dispatch and in charge of Richmond Dish. We caught up with her to talk about the newsletter and food journalism in this edition of Alliance 5 Answers.
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Digiday
The New York Times has a team of 100 consumer marketing and retention experts working to get to its 10 million subscriber goal. They work to figure out when people are likely candidates to subscribe, put just the right offer in front of them and intervene when customers seem at risk of canceling. But its subscription effort doesn't end there. As part of its shift to seeing itself as a consumer business, the Times has called into service its various brand extensions to help.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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Nieman Reports
When Washington Post sports reporter Kent Babb traveled to Oakland, Calif., to report a feature story on Oakland Raiders running back Marshawn Lynch during the summer of 2017, Babb knew that convincing Lynch to cooperate would be a tough sell.
Lynch, who nicknamed himself "Beast Mode" for his bruising running style, had for years been crafting a public persona built on mystery and mercurial interactions with the mainstream media.
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Nieman Lab
Is man flu real? Is jet lag worse when you're traveling east? Does smoking pot make you stupid?
These are interesting questions, all of which appeared at one point in "Gut Check," a column from health/medicine/life science site Stat. The column aimed to go "beyond the headlines to make sense of scientific claims." But the last Gut Check column ran on Dec. 20, 2017.
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Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
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AdAge
Google said Monday that it's shutting down Google+, a service almost nobody ever used, after discovering a bug that jeopardized user data.
The company says it discovered the glitch in March, or right around the time that Facebook was dealing with an onslaught of negative coverage following the Cambridge Analytica scandal, but only opted to reveal the information now.
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eMarketer
Germany, Europe's largest economy, is the second-largest market for ad spending in the region, behind the U.K. In 2018, eMarketer forecasts that advertisers in Germany will spend $21.13 billion on advertising, with 31.9% spent in digital channels.
Germany, along with the rest of the E.U., will be grappling with tariffs placed on products by the U.S., which could affect manufacturing output.
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Adweek
It's no one person's fault that sales and marketing have grown apart within recent years. These departments play fundamentally different roles within organizations, and over time, this has led to a natural division of processes, goals and even the technologies used.
Decision makers are to blame, however, when they allow this distance to stand in the way of seamless customer experiences that generate business.
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Poynter
When past presidents and other luminaries of a more civil time in Washington turned John McCain's funeral a month ago into an elegy for bi-partisan political courage, I wondered, as a loyal New Yorker reader, what the magazine would have to say when it hit my mailbox a week or 10 days hence.
No need to wait. The magazine's website had coverage from a young reporter followed by a commentary from veteran journalist Susan Glasser, posted that same afternoon.
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Columbia Journalism Review
The Coastal Courier, a Georgia-based community newspaper, has an office on Main Street and serves up a print edition twice a week. Coverage ranges from the civic ("Upcoming blood drives this month") to the sordid ("Man charged with human trafficking"). Online, its website offers a collage of banner ads and invitations to subscribe. It also has its own virtual reality channel, hosted on YouTube.
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