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Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its Amazon Media Group. As the world's largest retailer, it has the ability to gather data that other advertising platforms simply cannot ... And allowing advertisers to access even a portion of that information through the company's new self-serve ad-buying platform makes buying advertising on Amazon seem like an easy decision.
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Attend the Digital Media North America Conference on October 19-20 in Manhattan for an exclusive 2-day industry get-together of news media executives, publishers, managing directors and editors-in-chief. Experience unique head-to-head sessions on digital revenue from the world’s most prestigious media houses and the US' most advanced digital ventures. In addition, WAN-IFRA's North American Digital Media Awards Ceremony will reveal the most innovative digital media projects in the region. Register here.
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Earlier in the year, there was considerable talk about the so-called "Trump Bump" — the idea that the unpredictable events of the past year have driven growth in news audience. Now, many newspaper companies' second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow — and sustain — digital subscription revenue. Growth has continued throughout the year, with several individual newspapers — both national publications and large regional dailies — breaking the six-figure digital subscription mark, according to published accounts.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
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Jim Hummel started as a reporter at The Providence Journal 35 years ago. He spent over a decade there before moving on to ABC6, where he became well-known for his "You Paid for It" segments. Now, thanks to a new partnership, he's going back to his start. This October, The Journal will begin publishing investigative stories from The Hummel Report, which Hummel started in 2008 after becoming uncomfortable with the sensation turn in news.
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In the wee hours of the morning, newspaper carriers across the country load up cars and trucks with stacks of newsprint and start their commutes, going house to house to bring their customers the day's news. They are there and gone, often before the readers ever wake up. In celebration of the hard work of these dedicated men and women, the Alliance celebrated International Newspaper Carrier Day on October 7, which is recognized each year on the last day of National Newspaper Week. Enjoy a roundup of some of the most impressive, incredible, and heartwarming stories about newspaper carriers from the past year.
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I'd like to call attention to publishers in Puerto Rico and the Virgin Islands. The utter devastation these islands faced from Hurricanes Irma and Maria is harrowing. The local newsrooms responded with bravery — staying through the storms, helping their communities and continuing to shed a light on these ravaged islands when the world wasn't watching.
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Fake news has become an unfortunate part of the media landscape, spreading wildly across computer screens and mobile phones and being shared on every social media platform in existence. And readers are being suckered by these sites every day, convinced that they are reading something real. Of course, fake news isn't a new problem for the media. Part of what helps fake news thrive today is the public's reliance on social media for their information. A poll conducted by Morning Consult for the Alliance in September found that 41 percent of people turn to their social media feeds for the news.
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The News Media Alliance last week announced the launch of the second phase of its national campaign focused on supporting real news. Initially launched in March of this year, the campaign's mission is to raise awareness of the importance of real news produced by trusted news organizations employing high-quality, investigative journalists. The campaign calls on the public to support real news by using trusted news sources produced by trained journalists.
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Poynter
It's not hard to find inspiring, interesting, boundary-pushing journalism at both the national and local level.
The Washington Post created an interactive to see the path of this summer's total solar eclipse. Vermont Public Radio's Brave Little State is a Hearken-powered monthly podcast that asks readers to decide what gets covered. "Harvest of Change" from The Des Moines Register used 360 video, virtual reality, an online database and narrative storytelling to introduce farm families navigating a changing world.
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ProPublica
Over the past several years, economic pressures have reduced the ability of local and regional news organizations to support accountability reporting. That's a challenge not just for journalism, but also for our democracy.
We're committed to helping address that problem.
Earlier this year, we launched ProPublica Illinois, an initiative we hope to replicate in additional states in the coming years. Today, we're announcing another part of our push: the ProPublica Local Reporting Network.
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Nieman Lab
Ready to connect your checking account to Medium?
In August, Medium started letting a select group of users — mainly people who'd frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would give paying members access to this paywalled content.
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Columbia Journalism Review
Since the election, The New York Times has toughened everything about its coverage of Donald Trump, from the choice of words it uses to describe what he says to the number of reporters assigned to cover and investigate him. Like everyone else, the Times underestimated his chances of being elected. Although it published impressive investigations of his taxes, treatment of women and real-estate deals, it was only after his surprise victory that the dimensions of Russia's interference in the election and ties to Trump were examined and revealed.
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Digiday
One person's page speed is another person's monetization problem.
Six publishing sources, requesting anonymity out of fear of angering Google, said their ads load slower than their content on AMP, and that is part of the reason why they make less money per pageview from AMP than they do from their own websites. In one instance, the revenue per page on AMP was less than half of what the publisher got on its owned and operated properties.
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Axios
Facebook is going to require ads that are targeted to people based on "politics, religion, ethnicity or social issues" to be manually reviewed before they go live, according to an email sent to advertisers and obtained by Axios. That's a higher standard than that required of most Facebook ads, which are bought and uploaded to the site through an automated system. It's also warning that it expects the new policy to slow down the launch of new ad campaigns.
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Adweek
Do you know the difference between an #ad, #sponsored content and a brand #partnership?
As more brands turn to influencers to crank out social media posts, the Federal Trade Commission updated its endorsement guidelines last month, giving more clarity into what specific language creators can and cannot use when working with brands to create or sponsor content.
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Digiday
Facebook's obsession with figuring out how to make money from video has some publishers wondering what's happening with its other recent big initiative, Facebook Instant Articles. But Facebook is about to test some new features to address publisher objections with Instant Articles.
Since Facebook launched the fast-loading mobile articles feature in 2015, it's been a lightning rod. Publishers have complained that it's been better for Facebook than it is for them.
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eMarketer
Individuals in the U.S. still manage to spend the equivalent of half a day consuming media. eMarketer estimates that adults will spend an average of 12 hours, 1 minute per day with major media in 2017. People have become more efficient at multitasking, thanks largely to mobile devices (excluding voice), which will take up more than one-quarter of total media time.
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Pew Research Center
Digital news and social media continue to grow, with mobile devices rapidly becoming one of the most common ways for Americans to get news. As journalists and media practitioners gather for the annual Online News Association conference, here are 10 key findings from recent Pew Research Center reports about today's digital news media landscape.
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Poynter
Posting on social doesn't mean you should post the same thing on every social platform. Different audiences live on various platforms, and their expectations for types of content, tone and information can be wildly different.
Each platform (Facebook, Twitter, Instagram, etc.,) has unique qualities, different strengths and purposes, and a specific best use case.
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