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Oct. 12, 2011


Public Policy

Congressional response to postal financial crisis could affect newspapers
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You have heard (and your newspapers have written about) the uncertain future facing the U.S. Postal Service. Dealing with its worst financial crisis in years because of diversion of mail to digital alternatives, the Postal Service has announced dramatic proposals to cut $20 billion in expenses by 2015 to align costs with future revenues. These proposals include: elimination of Saturday mail delivery; a congressionally mandated rate increase for periodicals and other mail products that are not covering their costs; and proposed closings of post offices and postal facilities. While the process right now is extremely fluid, NAA provides an "inside Washington" view on some of these proposals and assesses their potential impact on newspapers using the postal system for delivery of either editorial or total market coverage products. More


Standout smartphone apps profiled in report
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A new NAA feature showcases 20 non-news smartphone apps suggested by experts at mobile and technology events in the past year as ones for newspapers to emulate. Themes of the apps range from travel to food to weight loss; all take full advantage of the inherent portability of mobile and are highly tied to utility. The report includes App Store and Android Market links for each app. More

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Upcoming webinars focus on mobile strategies
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In partnership with the Mobile Marketing Association, NAA is offering two free webinars for members on optimizing traffic and revenue on mobile platforms. The Nov. 9 session looks at mobile websites, while the Dec. 13 webinar presents advice on optimizing mobile apps. More information on speakers is coming soon.


Connect with industry colleagues through NAA's LinkedIn groups
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Network with more than 1,700 newspaper industry professionals through NAA's LinkedIn hub. NAA offers members several discipline-specific groups on LinkedIn to keep up with the latest developments, exchange ideas and answer questions. The groups are free — all that's required to participate is registration with LinkedIn.


Newspapers drive retail sales
Newspaper National Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Procter & Gamble's Prilosec brand saw a 20 percent sales lift as a result of a local newspaper campaign in a test conducted recently for the Newspaper National Network by SymphonyIRI. The campaign ran four times in 11 newspapers in nine markets with a four-color, full-page ad. More


Consumer magazine ad pages drop 1.5 percent in 3Q
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After showing growth for the first six months of 2011, consumer magazine ad pages fell 1.5 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. That setback in the third quarter was enough to erase year-to-date gains, with ad pages now down 1.1 percent for the first nine months of the year. More

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Digital takes the jobs lead in new mainstream media
AdAge Mediaworks    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. employment at digital media ventures is on track to pass employment in broadcast TV and magazines by early 2012. Staffing at Internet-media businesses and Web-search portals has soared 32 percent — adding 26,700 jobs — since the recession officially ended in June 2009. More

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Codes deliver content on mobile Web
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Quick-response codes are showing up everywhere now. The two-dimensional codes that direct smartphone users to mobile Web content are rapidly changing how people receive information, and at one Arkansas newspaper, they are transforming the publication. More

Five things to know about iPhone 4S, iOS 5
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Among the many upgrades and changes, a handful will have a direct, immediate impact on newsgathering and news business models. More

Business Models

Newspapers need to go social to attract a new generation of readers
The Media Briefing    Share    Share on FacebookTwitterShare on LinkedinE-mail article
If the news business can't get young people interested in its products, where are new readers going to come from? Only a model that includes interpersonal, live, social publishing can excite the next generation of news consumers. But print has to play a role, too, writes Patrick Smith, a London-based freelance journalist and editor specializing in the media industry. More

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For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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