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Mary Novitsky is Copy Editor of The Pilot in Southern Pines, North Carolina. "I think papers (and magazines, and news websites) need copy editors because they are trained to ask the right question, focus on the facts, recognize their audience and be current on social trends and technology ... So I think the role of the copy editor is to refine, clarify and polish the writers' works; and ensure accuracy and consistency as much as possible."
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Alliance members: Join us for our next webinar, "Programs that Build Audience Across Platforms" this Thursday, Oct. 13, from 2-3 p.m. EST. Experts from the Miami Herald Media Group and McClatchy West Region will share best practices for building audience and revenue, including digital product strategies. Free to Alliance members — register today! (member log-in required)
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Facebook has long been considered a key part of media. But should publishers be worried about competition from Facebook? Back in the day, publishers would post a story on their page; people that liked the publisher's page would see it in the timeline. Now, every few months, publishers are faced with another algorithm change, and the idea of organic reach fades a little more.
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Free Speech Week is coming up Oct. 17-23. Free Speech Week is nonpartisan, non-ideological event designed to raise awareness and celebrate the importance of free speech and a free press in the United States. The News Media Alliance is a Free Speech Week partner, along with a variety of organizations and educational institutions that believe in the value of freedom of speech. Access resources and materials that can be used in your newspaper publications, as well as online and on social media.
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Published in honor of National Newspaper Week, Oct. 2-8 — Imagine waking up in a world without newspapers. "Ha!" You say, "I haven't gotten a newspaper in years." But I'm not talking about just the paper delivered by carriers or the postal service. I'm talking about the news online, the links on social media, the email newsletter, the source cited in the television broadcast and the push notification on your phone. The word newspaper no longer reflects the media industry encompassed by the word. It's time to debunk the idea "Newspapers Are Dying."
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Guest article by Matt Lindsay, president of Mather Economics — Changes in the way we consume news have affected all aspects of media. Innovation in business models, products and pricing strategies can alter the playing field dramatically. Media companies are adapting and inventing solutions on the fly with some success, but many are still searching for that elusive new business model that will allow media companies to be profitable while preserving quality journalism that sets them apart from the competition.
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2016 is the year of the live stream. The New York Times alone has produced over 400 videos since Facebook Live launched in April. To highlight the top five examples of how media companies are engaging audiences on the platform, we are introducing the first News Media Alliance Facebook Live Awards. Check out the Facebook Live broadcasts and vote on our Facebook page for your favorite (or write in a vote) and we'll share the results on Nov. 1.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Poynter
A year and a half ago, Bloomberg Editor-in-Chief John Micklethwait got some editors together around an idea: Could Bloomberg be grabbing its readers earlier in the day?
Traditionally, the financial news powerhouse has connected with terminal subscribers when they arrived at work. There, they can each can call up Bloomberg's proprietary blend of financial data and news from their desktop monitors.
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Pew Research Center
When it comes to technology's influence on America's young adults, reading is not dead — at least not the news. When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older ones to opt for text, and most of that reading takes place on the web.
Overall, more Americans prefer to watch their news (46%) than to read it (35%) or listen to it (17%), a Pew Research Center survey found.
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Digiday
Don't count out the power of the "What time does the Super Bowl start" and other SEO tricks just yet.
Whether they're anxious about being at the whim of Facebook's endless algorithm changes, eager to game Google's Accelerated Mobile Pages initiative or just recognize they can't leave a stone unturned when it comes to drilling for traffic, publishers are giving search a new look.
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Journalism.co.uk
Having a successful social media strategy, whether it aims to reach a wider audience or drive more traffic back to the website, is crucial for any organization who has invested heavily in their online presence. But how can publishers determine where to concentrate their efforts?
Frédérique Lancien, WAN-IFRA global advisory consultant, explained that publishers are too quick to jump on each and every platform in the chance that they might boost their brand.
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Media Shift
Facebook has become "public enemy number one" for journalists, not to mention a "giant that may eat us." And that's just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos — while controlling who sees what and deciding which content should be censored.
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Digiday
If the number of platforms that publishers have to distribute content to keeps increasing but the number of hours in a day remain the same, when is it worth being on a platform, and when is it worth sparing your reporters, producers and digital media staff?
This problem is worth thinking about in the context of the Amazon Echo. The home assistant is the market leader in its category.
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Media Staffing Network has proven solutions to help hire local sellers across all media, in all market sizes. Our Local Sales Recruitment program helps find people now and builds a pipeline for future hires. We only deal in media so understand your business. Let’s talk.
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Adweek
When you've grown up with a mobile device as a natural extension of your very being, it's your first, not second, screen. Millennials and Gen Z spend 46 percent more time every day with their devices than they do with TV. The youngest of them would rather lose their wallet than their smartphone. Some may remember the world before smartphones, but they no longer live in those times.
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Advertising Age
Magna expects 2016 to see the largest increase in United States ad spending in six years. The IPG Mediabrands' agency revised its forecast for the year on Wednesday, predicting ad revenue in the U.S. will grow to $179 billion, a 6.5% increase. In June, Magna had predicted a 6.2% jump in ad revenue.
A 6.5% jump would represent the strongest growth rate since 2010, when revenue increased 6.6%.
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The Media Briefing
Recent announcements from Silicon Valley giants are giving the impression that we're on the brink of an age where everything — and everyone — is completely connected, from the fitness devices on their wrists to the appliances in their homes.
However, Deloitte's 'There's no place like phone: Consumer usage patterns in the era of peak smartphone' report sheds a very different light on the matter.
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The Media Briefing
You can't exactly accuse Google of being shy. Everything from the brash colors of its logo to its bold proclamations of changing the world, Google is as bold a technology company as they come.
And the key takeaway from its latest presentation is that Google is a revolutionary technology company in the truest sense of the word.
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BuzzFeed News
Instagram shipped a slew of new features and updates in 2016, many of them controversial. In March, it irked people by changing the way it displays updates in its feed, moving from purely chronological to an algorithmic ordering. In May, it set off a ruckus with a change to the familiar Instagram logo. And in August it absolutely, positively steamed the internet by rolling out a new Stories feature that obviously cloned a marquee Snapchat feature.
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