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Oct. 13, 2010

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NAA News

Public Policy

Broad FOIA exemption for SEC repealed
President Obama signed a bill into law on Oct. 5 that repeals Section 929I of the Dodd-Frank financial reform law. Section 929I was controversial because it could have been interpreted to grant the Securities and Exchange Commission unfettered discretion under the Freedom of Information Act to withhold from disclosure virtually all documents related to the agency’s responsibilities. The Sunshine in Government Initiative, co-founded by NAA, was very active in advocating for an amendment to this overbroad provision. MORE


Baseball playoffs bring a little something 'extra'
The Cincinnati Enquirer scored big after the Reds clinched a spot in the major league baseball playoffs. The first 5,000 "extra" editions sold out soon after they went on sale. In San Francisco, the Chronicle printed a stand-alone extra edition for the night the Giants clinched a playoff spot, selling 10,000 racked and ready copies at the ballpark. MORE

Case Study

Paper finds a niche with social media services
The online sales team at the News Sentinel in Knoxville, Tenn., realized the potential of offering social media services to advertising customers. Six months in, "Knoxsocial" is profitable and growing, with 16 new clients at an average of $1,000 per month. MORE


Planbook: a toolkit for today's marketing challenges
A respected and sought-after guide, the Advertising Planbook tops the NAA bestseller list year after year. Users appreciate how it has successfully changed with the times to offer the latest advice for 21st-century planners. The 2011 edition, available now, includes a new competitive media section, an expanded emphasis on digital advertising alternatives and many other useful tools. And in an Oct. 27 webinar, learn how the planbook can help you grow revenue. MORE


Media General offering coupon service
Richmond Times-Dispatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media General Inc. has signed a deal with Groupon to provide exclusive daily deals under the Richmond, Va.-based company's local media brand names. The Richmond Times-Dispatch is the first Media General property to offer the deals. More

Global ad spending rebounds
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Global ad spending is on the rebound. Worldwide outlays jumped nearly 13 percent in the first six months of 2010 to $238 billion versus the same period a year ago, according to a report issued by Nielsen. More


Microsoft joins the mobile ad race with Windows Phone 7
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail
Microsoft officially launched its new Windows Phone 7 mobile operating system and hopes to follow in the footsteps of competitors Apple and Google by seizing a portion of the smartphone OS market — and the revenue generated from ads served to those devices. More

For local papers, what is at stake in the digital era?    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When considering the decline of the print press model, professionals need to decipher if the trend correlates equally to smaller papers. It is true that local papers may not have felt the shock of digital technology as much as national titles. Why is that? More

E-reader owners read more papers, magazines
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
E-reader users are strong newspaper readers, according to a survey conducted by Scarborough Research. The firm said the vast majority of adults — 78 percent — in e-reader households read a paper in print or online during the past week, compared with 71 percent of all adults. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Magazine ads rise for second consecutive quarter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the second time in a row, magazine ad pages and rate-card-reported revenue posted quarterly gains, as the ad recovery moves on. More

Industry pubs put content behind paywall
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new owners of industry publications Broadcasting & Cable and Multichannel News have erected paywalls around previously free Web content that could have been causing a drain on print subscriptions. More

After building an audience, Twitter turns to ads
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the last two weeks, Twitter has introduced several advertising plans, courted Madison Avenue at Advertising Week and promoted Dick Costolo, who has led Twitter’s ad program, to chief executive — all signs that Twitter means business about business. More

Business Models

Newspaper revenues bounce back; more challenges ahead
Newsline via MediaTel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An Enders Analysis report says national newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well-targeted audiences. However, Enders predicts more challenges for print media. More

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