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The U.S. Postal Service (USPS) on October 9 filed notice for new postal rates for market-dominant products, which includes Marketing Mail and Periodicals. If approved by the Postal Regulatory Commission (PRC) in the coming weeks, the new rates will take effect on January 26, 2020. The Postal Service is required by law to maintain rates within the Consumer Price Index. For this reason, postal rates increased by 1.9 percent overall; however, there are variations within rate categories.
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66% of US consumers view brands more favorably when contacted proactively with customer service notifications. Learn how outbound IVR calling gets you in front of your customers for another positive touchpoint.
Download our whitepaper here.
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The News Media Alliance has established a new industry award, the John P. Murray Award for Excellence in Audience Development, in honor of their long-time colleague. Murray, who passed away in 2018, was known across the industry for helping Alliance news media organization members improve audience development and engagement, and for convening members to share best practices. The John P. Murray Award will recognize three newsrooms annually that have demonstrated throughout the year, on a broad scale, exceptional innovation and sophistication in understanding content strategy as part of audience development. Nominations will be accepted from Alliance newspaper members through Friday, November 15, 2019.
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On this exclusive Alliance member-only webinar, taking place Wednesday, November 6 from 1:00 – 2:00 p.m. ET, a researcher from the University of Minnesota's Hubbard School of Journalism and Mass Communication will share results of a new survey that uncovers new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue. Register now to participate. Member login required.
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The Department of Labor (DOL) published its final rule on September 27, 2019, increasing the threshold used to determine the exempt status of white-collar employees under the minimum wage and overtime rules of the Fair Labor Standards Act. While the new threshold in the final rule will certainly be difficult for many small market newspapers, the increase — the first in 15 years — is much more reasonable than the agency's final overtime rule in 2016. The new rule goes into effect on January 1, 2020.
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Austin Tice disappeared seven years ago, in August 2012, while working as a freelance photojournalist in Syria. He has been held hostage for the past seven years, the only American journalist currently being held overseas. On September 23, free-press advocates from the National Press Club Journalism Institute and Reporters Without Borders, along with more than 100 volunteers (including myself), canvassed Capitol Hill to ask legislators to support efforts to free the American journalist.
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Editor & Publisher Magazine's new weekly podcast, "E&P Reports," on October 9 featured digital publishing columnist Rob Tornoe speaking with News Media Alliance president and CEO David Chavern as he breaks down for publishers the "Journalism Competition and Preservation Act," otherwise known as the Safe Harbor bill.
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Facebook has agreed to settle a lawsuit brought against it after it overstated average viewing time for videos on the platform. The lawsuit was based on the method used by Facebook to determine viewing time for videos shared on the platform. The suit alleged that because Facebook discarded data for any views lasting three seconds or less, they were able to inflate the average watch times — by as much as 900 percent, according to the plaintiffs.
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The News Media Alliance strongly condemns Google's announcement that, under the newly adopted European Union Copyright Directive, it will stop displaying previews of news articles in France unless a publisher waives its right to compensation. We stand strong with our global partners — including French Culture Minister Franck Riester — in asserting that this position is contrary to both the law and the interests of news consumers. Article 15 of the EU Copyright Directive, also known as the "Publishers’ Right," empowers news publishers to protect their content online — including "snippets" and summaries — by asking for compensation from online platforms for use of their content.
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CNN
ProPublica is widely thought to be the gold standard of nonprofit investigative journalism.
And The Texas Tribune has the same reputation on the local level, with coverage of the Lone Star State that is commonly cited as a model for nonprofit news startups.
Now they are coming together to launch a co-branded investigative reporting unit. And they are hiring 11 people to do it.
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Digiday
Video is emerging as a top subscription driver for Bild.
The tabloid from German media giant Axel Springer is spending more to create video content after finding that eight out of the top 10 highest-converting articles are either video documentaries or contain video of some form. Bild has a premium tier of content that paying subscribers get access to, Bild Plus. This year, it’s been selecting more videos to put behind its paywall to drive more subscribers to Bild Plus.
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INMA
Events provide large and small news brands the opportunity to generate significant revenue, engage with new and existing audiences, create unforgettable experiences and build stronger relationships.
In an exclusive webinar for INMA members, industry expert Lyndsi Lane, vice president of GateHouse Live Events & Promotion, presented strategies for news brands to launch proven, successful event models that monetize content while also building their brands and community.
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Adweek
The "death of the third-party cookie" is a popular narrative shaping contemporary ad tech, with public inquisition into the extent of online targeting — and tracking — of consumers causing controversy.
Like it or not, the use of cookies, pieces of software that direct the flow of online ad spend by tracking audiences, is at the core of the $130 billion-per-year digital advertising economy, not to mention its entire value proposition.
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Ad Age
With the possibility of a recession on the minds of executives across industries, Ad Age was eager to hear what the current economic climate means for their marketing plans. At the Association of National Advertisers' Masters of Marketing conference in Orlando, Ad Age spoke with the chief marketing officers of Clorox and Bank of America to hear whether the current economic climate has them making changes to their approaches and budgets.
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Adweek
When it comes to ad spend, direct-to-consumers brands, known for changing the playbook on how a company operates and connects with consumers, are moving toward a familiar path carved out by their conventional competitors.
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Digiday
Increasing email subscriber lists make newsletters more appealing to advertisers, but having a list made up of dead leads drops the value of that list, dragging down open rates and click-through rates substantially.
Beyond amassing big numbers, publishers are increasingly focused on quality in their email lists. That means taking on the unenviable, some say nearly hopeless, task of reengaging subscribers who have gone dark.
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Adweek
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don't contain photos or videos. The Create mode has lots of different post options to choose from, such as "Templates" and "Poll," which allow you to create different kinds of posts to share on your profile. Our guide will show you how the use the Templates mode.
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Nieman Lab
Whenever the end-of-decade-nostalgia industry gets around to ranking The 500 Best Internet Memes of the 2010s, I hope that No. 1 is Milkshake Duck. Nothing quite binds together all that we love and hate about contemporary online life than a charming lactose-tolerant duck who, I'm sorry to report, also had some very bad tweets.
Journalists have milkshake-ducked any number of people whose sudden prominence sends the curious to Twitter Advanced Search.
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