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Oct. 17, 2012


NAA News

Public Policy

NAA convinces USPS to create rate category that could benefit TMCs
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The U.S. Postal Service filed its annual rate changes with the Postal Regulatory Commission on Oct. 11 and proposed a new rate category, high density plus, for standard mail flats between existing volume thresholds for high density and saturation. For the last three years, NAA has met with USPS management to promote this new category, given that many newspapers' total market coverage products are mailed at volumes much higher than the high-density threshold (150 pieces), but lower than volumes for saturation (90 percent of residential households), which garner lower rates. If a newspaper mails 300 TMC pieces in a carrier route, it will qualify for the new rate category and will not see a postage increase in 2013. New postal rates will take effect Jan. 27. More


Webinar mines circulation data to explore the new business model
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This session, scheduled for 2 p.m. EDT Oct. 25, provides a summary of data from the 2012 edition of NAA's "Circulation Facts, Figures & Logic." Like its predecessors, the latest installment in NAA's ongoing circulation study documents fundamental changes in marketing the daily newspaper and the role these changes play in development of the industry’s new business model. More

Take the Transformation Tour for proven ways to grow revenue
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The Transformative Business Models workshop offers insights into the best practices of news industry leaders who are creating new digital revenue streams through sales strategies, paid content models and e-commerce. This workshop is deep, it's applied and it will have an impact on your business. Join Clark Gilbert, president and CEO of the Deseret News and Deseret Digital Media, and Gordon Borrell, CEO of Borrell Associates Inc., for top-level presentations and in-depth discussions on proven and evolving ways to excel in reshaping business models. This game-changing executive workshop is presented twice by the American Press Institute with The Poynter Institute: Oct. 25-26 in Salt Lake City and Jan. 24-25 in Arlington, Va.


Input needed for retail advertising survey
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NAA is conducting a survey of newspaper advertising executives to benchmark retail advertising operations. Survey results enable advertising departments to gauge issues such as salesforce product loads, sales incentive compensation, market share, proportion of revenue from major accounts, and more. If you haven't already taken the survey, we encourage you to do so by Oct. 31. More

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Audience & Circulation

Article outlines challenges, opportunities in convention coverage
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Newspapers in Charlotte, N.C., and Tampa, Fla., relied on a variety of strategies to boost readership, maximize advertising revenue and draw website viewers when the national political conventions came to town. A new NAA article looks at how the newspapers leveraged distribution and content partnerships, glossy special advertising sections and social media during these events. More

White paper revisits impact of changes in publishing frequency
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If 2009 was the year that newspapers began seriously exploring changes to the seven-day print model, then 2012 may be the tipping point. All told, as many as 100 dailies have scaled back on print publication or home delivery in recent years, and more are exploring the decision at a group or corporate level. A new NAA white paper examines the long-term impact of frequency changes at three newspapers that made changes under very different circumstances. More


Article details how front pages promote digital products
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Breaking news events shine a spotlight on newspapers' front pages. But how many newspapers are using this increased interest as an opportunity to promote their digital offerings — especially mobile assets, which can be used on the go? A new NAA article focuses on 11 newspapers doing just that. More


Recap of SNPA conference now available
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Southern Newspaper Publishers Association's 2012 News Industry Summit featured topics ranging from audience growth strategies to digital transformation. This NAA recap includes key takeaways from a number of sessions, including presentations by a senior Wal-Mart marketing executive and by executives from Advance Publications Inc. on the company’s new business strategy. More


USA Today's big ad bet: Less is more
Digiday    Share    Share on FacebookTwitterShare on LinkedinE-mail article
USA Today's recent overhaul of its digital properties has an eye toward making the ad experience, well, less Internet-like. The new ad approach has reduced the number of ads per page to just one ad on article pages. The ad then stays with the user, who is given the option of closing the ad. More

IPhone helped retail sales, but only a touch
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Launch of the iPhone 5 helped deliver a boost to retail sales. They jumped 1.1 percent in September, above Wall Street's expectations of a 0.9 percent gain. The iPhone5 may have accounted entirely for the upside surprise — and maybe a touch more. More

It's a print ad and an iPad ad
Media Life    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A Lexus advertisement in the latest issue of Sports Illustrated doubles as both, with the tablet enhancing the print version in the magazine. More

Wall Street Journal Digital Network launches private ad exchange
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The Wall Street Journal Digital Network has launched a branded, private ad exchange called WSJ Audex. The invitation-only exchange allows advertisers and markets that make the cut to use real-time bidding for ad inventory on, as well as sister sites owned by Dow Jones. More

J.C. Penney's 'uncoupon' shows evolution of brand's pricing strategy
NBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Offer customers $10 off and they’ll probably call it a coupon, although J.C. Penney insists that the $10 "gift" it sent to what it referred to as "a select group of core customers" is no such thing. More

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Target unwraps holiday ads early
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While most consumers are still thinking about what to be for Halloween and have yet to buy candy for trick-or-treaters, Target has aired its first Christmas holiday ad. The holiday ad appears to be the first out by major retailers, and this is unusually early for the industry. More


Next Issue Media: Magazine app promotes sales, plans marketing push
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Morgan Guenther of Next Issue Media shared some promising data about the consortium's first wave of customers at the recent American Magazine Conference. Next Issue Media, created by the five biggest magazine publishers to push digital sales, has 70,000 subscribers so far, including 25,000 who converted from free trials. More

Clear Channel boss says radio can be cool again
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After almost a decade of self-imposed corporate exile, Bob Pittman is back in the corporate saddle and on a mission. In his new role heading Clear Channel, the MTV founder and high-profile AOL alum has a grandiose goal: to reinvent radio. More

Unique morning show on NPR thrives as others slip
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite its peculiar format (production is split between the West and East coasts), NPR's "Morning Edition" is the highest-rated news program on radio. The program is adapting to the Web by letting listeners download episodes to music players and by taking photographers and videographers along on reporting trips. More


The Washington Post seeks personalization's 'sweet spot'
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A trio of ongoing projects from The Washington Post Co.'s WaPo Labs provides some valuable insights about what the future of personalized content may look like. Trove, Social Reader and Personal Post offer different approaches to helping audiences discover news and other content that’s tuned to their interests. More

Exclusive: Apple plans 12 configurations, two colors for 'iPad mini'
Apple Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple is set to launch a new, smaller iPad that is expected to come in four different storage capacities and two color options. More

Chicago Tribune launches e-book initiative; LA Times opts out
The Wrap    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tribune Co. has kicked off an e-book initiative in partnership with Agate Publishing, collecting stories and photos from the Chicago Tribune and two other newspapers and selling them as digital long-form features. More

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1 in 10 viewers 'dual-screened' presidential debate
Pew Research Center    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The vast majority of Americans said they followed coverage of the first presidential debate between Mitt Romney and Barack Obama. Most of these real-time viewers watched on television, but 11 percent of live debate watchers were "dual screeners," following coverage on a computer or mobile device at the same time as following television coverage. More

Business Models

German children get their own newspaper
Spiegel International    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In Germany, broadsheets still enjoy substantial readership. A new publication has decided to invest in keeping it that way, targeting children to cultivate the readers of tomorrow. More

NYT to start Brazil Web edition in '13
MarketWatch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times Co. recently unveiled plans to launch an online, Portuguese-language edition of The Times in Brazil during 2013 as the newspaper publisher looks to expand its global readership. More

Monetizing BitTorrent helps paper minimize video costs
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When a newspaper wants to become a broadcaster in converged times, how does it make the leap across platforms? Australia's Fairfax Media turns to BitTorrent. More


For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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