This message was sent to ##Email##
|
|
|
|
|
| |
Innovation is more than just a buzz word or cool experiment. It is vital for our industry to innovate, evolve and continue to match storytelling and platform for a premier user experience. I come across the best and brightest innovations of our industry. What I see in the field constantly renews my sense of optimism for the future of news. Lenfest Local Lab is a small, standalone product innovation team that works within the Philadelphia Media Network, funded by the Lenfest Institute. They are a group of smart and ambitious problem solvers who want to save journalism by making "relevant local news easier for area residents to discover."
READ MORE
A free press is essential to our democracy. Communities everywhere rely on journalists to report on our government's actions and hold public figures accountable, providing us with the information we need to make decisions every day. Unfortunately, attacks on journalists in the United States are becoming more common, undermining the media's role and creating opportunities for government overreach, the erosion of press freedom, and impeding our right to be informed. Ahead of the mid-term elections, run these ads, produced by Reporters Without Borders, which call on citizens to ask their candidates running for Congress how they plan to #defendpressfreedom. Ads are available in full-page and quarter-page for print, and as a digital cube. Click here to download the ads via Dropbox. For more information visit www.defendpressfreedom.com.
READ MORE
Steph Solis knew she wanted to be a journalist since she was little. "I was one of those obnoxious kids who has known since sixth grade," she laughs. But it was in high school, at the school paper, that she got the sense that journalism was something she could make a career out of. She was aware of the layoffs and other industry issues but says that being a news writer called to her. Steph works for the Asbury Park Press (New Jersey), covering immigration as her main beat.
READ MORE
 |
|
TCN is the web-based IVR, call center management system, automated dialing and emailing tool that hundreds of newspapers and call centers use to save money and boost productivity.
With the TCN solution, you can consolidate multiple systems to accomplish many audience services for just pennies per interaction. Contact us for a
free trial.
|
|
Last month, Pew Research Center released updated information on the use of social media for finding and accessing news stories. More than two-thirds (68 percent) of Americans said they get their news from social media, and Facebook remained the greatest news gateway, with 43 percent of U.S. adults getting news from the platform. We've created a helpful infographic to give you a better look at some of the most important and surprising numbers.
READ MORE
The Alliance represents more than 2,000 news publications across the globe, but the majority of our members are right here in the U.S. In fact, you can find member publications in almost all 50 states. Our members serve readers from the southernmost point of the country, in Florida, to the northernmost point, in Alaska, and clear across the country from east to west. To help you get to know a little more about us, we've created a map to show where in the country our member publications exist.
READ MORE
 |
|
Self-serve advertising sector is showing increases of 15% to 20% in multiple newspapers. “With consumer purchasing moving online, self-serve is increasingly an end user preference,” said Brian Gorman in an interview with LocalMediaInsider. iPublish platforms allow DIY sales, auto-ad building, admixes for print, Facebook, online and programmatic specific to each vertical.
|
|
Advertising and subscriptions aren't the only revenue strategy options publishers should be weighing. According to Robbie Kellman Baxter, president of Peninsula Strategies and author of The Membership Economy, there's a third option: membership. Baxter knows a thing or two about what makes a good membership program work. She's consulted for Netflix — a company that has mastered the membership model — and has worked with companies like Yahoo!, Electronic Arts and Survey Monkey, all of which thrive by getting users to commit to long-term relationships. Membership, Baxter explained, is a "forever transaction."
READ MORE
Sarah Jarvis was interested in journalism from an early age. Like many Rising Stars, she was on the yearbook committee in high school and she continued studying journalism in college. From college, she moved into the marketing field and went on to get her Masters in Communications Management at the University of Southern California. Her first job focused on digital marketing in the beauty industry. She began to miss journalism and the writing aspect. Over two years ago, Tribune Interactive had an opening for a Digital Marketing Activation & Subscriber Engagement Manager — she applied and got it.
READ MORE
 |
|
Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
|
|
Think you know the news inside and out? You may be a news junkie, but how well do you know the history of newspapers in the U.S.? From the first American newspaper to the most recent Pulitzer Prize winners, we'll test your news knowledge to see how much of a newsy you really are!
READ MORE
Variety
E-book service Scribd has teamed up with The New York Times for a new joint subscription offering: Subscribers of the new Scribd and The New York Times bundle get unlimited access to The Times' website as well as over one million e-books, magazines and audio books for $12.99 a month.
Included in the bundle is basic digital access to The New York Times website as well as The New York Times app.
READ MORE
 |
|
Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
|
|
INMA
By Peter Gray,
Vice President, Optimization,
The Wall Street Journal: At The Wall Street Journal, my team runs hundreds of digital customer-facing experiments, iteratively increasing the rate at which visitors become paying members and members do the things we know will make them happier and stay longer. In partnership with stakeholders across the business, we've delivered some notable results.
READ MORE
American Press Institute
Nothing is more important to the brave new world of building subscriptions than the relatively old world of email.
An email address gives publishers ways to target and connect with potential subscribers that are much more effective than metrics like "unique visitors," a potentially misleading number due to the fact that the same person may be counted as different users.
READ MORE
INMA
There were several common themes at the recent Reader Revenue Symposium. Among these were subscription and digital revenues growing as a share of total revenue, digital product value proposition development, content economics and customer engagement.
A number of speakers mentioned the shift toward reader revenue, both digital and print, as they described their future business strategies.
READ MORE
CNET
Facebook knew it was misleading advertisers about the average time users spent watching videos long before admitting it. And it tried to shift attention from the error, a lawsuit says.
The social network revealed in September 2016 that it artificially inflated the metric for two years because it only counted videos as viewed if they had been watched for three or more seconds — failing to take shorter views into account — and possibly misleading advertisers.
READ MORE
Digiday
The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA's outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices. The Wall Street Journal first reported the investigation on Sept. 27. The ANA's letter, signed by ANA CEO Bob Liodice, suggested next steps its members can take such as consulting with Reed Smith.
READ MORE
Vanity Fair
Last December, A.G. Sulzberger, Sam Dolnick and David Perpich, the three Ochs-Sulzberger heirs who were locked in a multi-year bake-off to succeed Arthur Sulzberger Jr. as publisher of The New York Times, stuck to a deal they'd made at some point during the all-consuming process. The cousins, who are fifth-generation members of the family that has controlled the Times since 1896, had agreed to go out for a drink after the last one of them had adjourned the meeting in which they learned their fate.
READ MORE
Digiday
As part of its big subscription push, The Washington Post is trying to make sure people don't run into anything that might keep them from subscribing — including their ads.
The key weapon in this battle is The Post's User Lab. The lab is an entity of VP Beth Diaz's audience development and analytics team. For years, it mostly focused on testing editorial and product features with users.
READ MORE
Knight Foundation
Concerns about the spread of misinformation online have raced into crisis mode.
The European Commission has convened a working group dedicated to studying the issue and making recommendations. Major social media companies now routinely provide public updates on their efforts to combat the spread of "fake news" through their services. Just last week, Twitter announced new enforcement actions to target inauthentic and automated accounts.
READ MORE
Nieman Lab
It was clear — definitely by midnight Monday, but also in the days and weeks leading up to it — that journalism blockchain platform Civil's initial coin offering, in which it aimed to raise $8 million, was not going to work. Civil ended up raising about $1.4 million, and around three-quarters of that was acquired by ConsenSys, Civil's seed investor.
Some of the things that went wrong are clear.
READ MORE
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
