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Earlier this month, Google made a move many in the news industry have anticipated for years: the internet giant ended their first-click-free program that allowed users to read paywalled news items for free, if accessed through the search engine. The move comes only months after The Wall Street Journal pulled out of the program, declaring the program unfair to paid news outlets. Now, Google has agreed to work with news organizations that keep their content behind a paywall, and paid news sites are set to reap the benefits.
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Attend the Digital Media North America Conference on October 19-20 in Manhattan for an exclusive 2-day industry get-together of news media executives, publishers, managing directors and editors-in-chief. Experience unique head-to-head sessions on digital revenue from the world’s most prestigious media houses and the US’ most advanced digital ventures. In addition, WAN-IFRA’s North American Digital Media Awards Ceremony will reveal the most innovative digital media projects in the region. Register here.
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By David Chavern, President & CEO, News Media Alliance — For Free Speech Week this week, I originally was going to write about the increasingly hostile political climate in the United States for reporters and all supporters of free speech. But I thought it might be more instructive to take a moment to talk about a historic U.S. ally who is reaching new lows in terms of its treatment of journalists. In fact, if we aren't exceedingly careful and vigilant, Turkey will serve as an example to us of what can happen to a society when politicians actually do go to try to destroy a free press.
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Drive revenue. Build customer loyalty. Increase satisfaction and retention. With more than 455 newspaper clients and over 70 million calls per year, CircPort is leading the newspaper industry with innovative solutions and superior customer service.
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Do these issues keep you up at night: Impact of the Digital Duopoly on news organizations; tax breaks getting cut from the most recent tax reform proposal; publishers' intellectual property rights; rules that restrict investment in news organizations? The News Media Alliance focuses on key issues that impact our members and the industry's bottom line. On this webinar on Tuesday, October 24 from 2:00–3:00 p.m. EDT, we will share how we are fighting on our members' behalf to preserve their rights and ability to stay competitive in today's fast-moving media environment. Contact Bethany Murphy to reserve your spot now.
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In the past year, journalism has changed more and faster than in all its previous years combined. Between outlets having to change how they do business because of economic difficulties to the distrust of the media that grew during the 2016 presidential election to the attacks on the media by President Donald Trump, the news industry has had to fight constantly — for money, for respect, for access. Nina Burleigh of Newsweek has been through such changes before. She got her start in the 1990s and covered politics from the beginning, starting fresh out of college with a job covering the Illinois State House. Since then, she's written for outlets like TIME, Rolling Stone, BusinessWeek, and People Magazine, just to name a few.
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The FCC reauthorization bill that passed last Wednesday through the House Communications and Technology Subcommittee was originally drafted to include a provision that would effectively repeal the ban on newspaper and broadcast cross-ownership. While we applaud the leadership of Chairman Marsha Blackburn (R-TN) in proposing such language, we are disappointed the bill was passed without addressing the cross-ownership rule, a 42-year old relic that no longer serves a legitimate government purpose in today's fragmented news market.
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Americans are conducting 43 percent of their online shopping through Amazon, so it should come as no surprise that the web retailer is now offering vendors and brands the opportunity to leverage its vast consumer data through advertising in its Amazon Media Group. As the world's largest retailer, it has the ability to gather data that other advertising platforms simply cannot. ... And allowing advertisers to access even a portion of that information through the company's new self-serve ad-buying platform makes buying advertising on Amazon seem like an easy decision.
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Earlier in the year, there was considerable talk about the so-called "Trump Bump" — the idea that the unpredictable events of the past year have driven growth in news audience. Now, many newspaper companies' second-quarter results confirm that this bump may signal the successful acceleration of efforts to grow — and sustain — digital subscription revenue. Growth has continued throughout the year, with several individual newspapers — both national publications and large regional dailies — breaking the six-figure digital subscription mark, according to published accounts.
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MediaShift
Succeeding in the news business is complicated. Constant technological innovation, skeptical and fragmented audiences and an ever-growing appetite for round-the-clock coverage have dramatically changed the way we engage with stories of the day. Traditional distribution processes, career paths and revenue streams once vital to the journalism industry continue to be rattled.
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Digiday
USA Today has quietly launched an ad-free version for users of its mobile apps who don't want to see ads. The offering costs $2.99 a month after a free two-week trial and is part of a larger effort to grow consumer revenue at USA Today and Gannett's other 109 local newspapers to offset declining print ad revenue.
USA Today realized that there was a market for the product after seeing "dozens" of comments in the app's reviews section by people saying they would pay for an ad-free version.
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Wired
On Thursday, Facebook COO Sheryl Sandberg repeated a Facebook talking point that's beginning to wear thin. Asked if Facebook is a media company, she resisted the characterization. "At our heart we're a tech company; we hire engineers. We don't hire reporters, no one's a journalist, we don't cover the news," she said.
Facebook does not want to be viewed as a media company, which would bring a responsibility to the truth and potential accusations of bias.
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AdAge
When BuzzFeed announced with fanfare that it is coming out with two bold new ad products that, in part, translate TV ads to GIFs for social and mobile, Jarrod Dicker, VP of commercial product and innovation at The Washington Post, couldn't resist taking the bait.
"The @washingtonpost RED team is inspiring entire pub ad ecosystem to do better. We launched this in 2015," Dicker tweeted.
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Digiday
Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising.
Programmatic publishers' ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a user visited a website.
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AdAge
Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.
The beta test, an extension of Facebook's Audience Insights API marketing tech platform, isn't expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn't announced yet.
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The Street
Within nine months of its launch, it looks like The New York Times has more than a success on its hands. "The Daily" is becoming a phenomenon, an out-of-the-blue hit that is forcing print-based business leaders to think anew about the revolutionary power of digital audio. Further, as the leading edge of The New York Times' now dozen-strong audio unit, it may provide a growing line of revenue still badly required to overcome print ad loss.
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Tech Crunch
No one's posting to Facebook Stories. Only eight of my 2,800 friends have Stories up right now, and three came from the new "cross-post from Instagram Stories" feature. Maybe younger or international demographics are, but I'd bet they're too wrapped up in Snapchat and Instagram. It's slow adoption for a feature cloned from Snapchat that's proven wildly popular elsewhere, and lives prominently at the top of perhaps the world's most-used app.
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