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This time last year, I was just starting at the Newspaper Association of America. When I took the job, one prominent news columnist compared it to being "captain of the Titanic." I never saw it that way. I always maintained the future of news is bright, and now, a year in, I'm more optimistic than ever. The last year has been one of rapid change. We became the News Media Alliance, a change that was long overdue; we've reimagined our organizational identity, including expanding our membership to include digital news media organizations; and we have created new products to provide value to our members. And over the last year I have learned so very much.
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"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." It is those four small words, in the middle of the First Amendment, that gives us the most important tool to challenge the abuse of power. "Or of the press." As an independent, free press, we have the ability to call to account those with political power. Without this right, there is no democracy.
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This week is Free Speech Week! The News Media Alliance is a Free Speech Week partner, along with a variety of organizations and educational institutions that believe in the value of freedom of speech. Newspaper publishers that want to show their support can download and run the new digital ads, as well as access print ads, social media graphics and more on the News Media Alliance Free Speech Week page. Use the social media badge as your profile picture and use the hashtag #FreedomSpeaks to participate in the social media conversation.
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2016 is the year of the live stream. The New York Times alone has produced over 400 videos since Facebook Live launched in April. To highlight the top five examples of how media companies are engaging audiences on the platform, we are introducing the first News Media Alliance Facebook Live Awards. Check out the Facebook Live broadcasts and vote on our Facebook page for your favorite (or write in a vote) and we'll share the results on Nov. 1.
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How can you expand your audience and advertising revenue further? Better understand how to create new revenue streams, improve content ROI and overcome ad-blockers with actionable insight from the Digital Publishing Innovation Summit. Learn from and connect with attendees from companies that include: Google, Reddit, Pearson, Bloomberg, News Corporation, NBC Universal, The Wall Street Journal, National Geographic, USA Today and many more. All members can save $200 off two-day passes with the code NMA200!
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The Framed mysteries series by Los Angeles Times journalist Christopher Goffard intrigued millions as it delved into who would want to harm Kelli Peters. The story arc follows Jill and Kent Easter, two high power lawyers who plant drugs in lovable PTA mom Kelli Peters' car, as petty revenge. The story had been in the news since the Easters' arrest in 2012. But it caught Goffard's attention when the civil case unfolded earlier this year. "It seemed to speak to larger issues — about the nature of the criminal justice system, class, suburbia, and the universal fear of false accusation, among other things," he says.
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Mary Novitsky is Copy Editor of The Pilot in Southern Pines, North Carolina. "I think papers (and magazines, and news websites) need copy editors because they are trained to ask the right question, focus on the facts, recognize their audience and be current on social trends and technology. ... So I think the role of the copy editor is to refine, clarify and polish the writers' works; and ensure accuracy and consistency as much as possible."
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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Facebook has long been considered a key part of media. But should publishers be worried about competition from Facebook? Back in the day, publishers would post a story on their page; people who liked the publisher's page would see it in the timeline. Now, every few months, publishers are faced with another algorithm change, and the idea of organic reach fades a little more.
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MediaShift
News organizations are no longer in the "article business," said ProPublica's Director of Business Development Celeste LeCompte. News orgs must instead find new ways of generating revenue using the valuable resources they already have.
"We do meaningful work that people care about," she said on a panel about monetization strategies. "Let's get more value out of it."
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Nieman Lab
Ensconced within the larger Bloomberg empire, Bloomberg's editorial operations are in an enviably comfortable position.
"If you look at our approach at how we play on platforms that we don't own, compared to other media companies, you'll see we do it a little differently, because we're part of a bigger exceedingly well-capitalized, healthy — for lack of a better term — technology company," said Michael Shane, Bloomberg Media's newly appointed global head of digital innovation.
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Digiday
National tabloid The Sun has learned a lot since dropping its paywall last November. For starters, the News UK-owned title has had to lean hard on Facebook to help drive up its audience. And not for the same reasons that most publishers would typically cite. Coming out from behind the paywall a year ago, it found itself with zero search equity.
That's a daunting place for a publisher to be.
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Digiday
If some publishers are cooling on Facebook Instant Articles, they're becoming hot and heavy with Google AMP, the search engine's answer to Instant Articles.
In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google's open-source code on their pages because search still drives close to 40 percent of referral traffic overall.
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Recode
Snapchat says it's done sharing with media companies.
The red-hot messaging app wants to make a major change in the way it works with companies that supply it with content for its "Discover" section.
Instead of sharing ad revenue that section produces, Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself. It's the same model that TV networks use when they buy programming.
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Media Staffing Network has been helping media companies hire publishers, sellers, HR, finance and marketing professionals since 1993. We know and understand media sales and the challenges today. All media, all market sizes. Contact us.
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Venture Beat
Facebook has released new options around Instant Articles that lets publishers monetize their content. For those that utilize a direct sold advertising business, they can now utilize larger and more flexible ad units with an aspect ratio of up to 2:3, meaning that existing ad campaigns could be recycled into this medium. Additionally, for those publishers leveraging the Facebook Audience Network, the social networking company rolled out its video and carousel ad formats for iOS and Android.
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MediaShift
Thousands of years ago, cavemen painted in caves to tell stories. Today, my students' favorite way to share stories is an app where their posts disappear after they've been watched. Unlike the cave paintings of bison and birds, Snapchats are only designed to last 24 hours after they've been shared.
Snapchat is changing the way we communicate. The app is affecting our audience, even if you don't use the social media platform.
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Advertising Age
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.
The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the advertising sources said speaking on condition of anonymity.
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Journalism.co.uk
Some 23 percent of news articles contain a social media embed, and 10 percent of these embeds have either been modified or removed by their author since the article's publication, shows a report released by SAM.
Social media curation platform SAM analyzed one million web pages using its Report Card tool, focusing on North American news sites such as New York Daily News, Fox News, Vox, CNN or Forbes.
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The Next Web
Live video is great and all, but it's not very useful if most of your audience doesn't know when you're planning on streaming. Facebook is addressing that problem by introducing official scheduling feature for Verified pages; users can be notified about videos up to a week in advance.
To be clear, this only applies to Pages, not verified users. Still, it's a welcome update.
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Chatbots Magazine
While catching up with friends in the Facebook Messenger iOS app a few days ago, I noticed a section called "Suggested Bots."
If you follow the technology press, you might have heard of "chatbots" — conversation-powered interfaces for software. While millions of people use Facebook Messenger everyday (they announced hitting 1 billion users in July) the user response to Bots on Messenger has arguably been a little more muted.
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Tech Crunch
Facebook wants you to lean back and watch its News Feed videos on your television with a new feature that lets you stream clips via Apple TV, AirPlay devices, Google Chromecast and Google Cast devices. The move could help Facebook generate more video ad revenue, and increase usage time by giving people the richest possible viewing experience while at home.
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