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Public Policy Postal Service demands newsrack removal Some newspapers have received notices from the U.S. Postal Service demanding they remove newsracks from postal property within 30 days or face fines and penalties. Postal Service regulations established in 1998 prohibit "soliciting, electioneering, collecting debts, vending and advertising." Among other activities, vending of newspapers and other publications was prohibited in areas that impede ingress to or egress from post offices. In 2005, the Postal Service amended the rules to clarify that the regulations are not applicable to certain types of perimeter sidewalks surrounding postal property. Newspapers are concerned that local postal officials may not be properly interpreting the regulations. After conversations with Postal Service headquarters, NAA recommends that newspapers receiving letters should contact their local postmasters. If the issue is not resolved, newspapers should encourage their local postmasters to contact the legal staff at the Postal Service "Area Office" for an interpretation of the regulations. If you have questions or concerns, contact Paul Boyle or John Murray. 'Deflection Standards' may increase postage for some papers The U.S. Postal Service implemented revised deflection standards — known as the "droop rule" — on Oct. 3 that may result in an assessment of additional postage for some newspapers. Most newspapers' mailed products — newspapers and/or Total Market Coverage products — will not be affected because the standard excludes high-density and saturation-enhanced carrier route flats as well as flats mail drop-shipped at local post offices, called destination delivery units. MORE
Advertising New NAA study examines newspaper advertising benchmarks Publishers are moving away from the traditional model of charging based on ad size. They are trying day-of-the-week pricing and gambling on giving away or offering heavy discounts in hopes of seeing bigger payouts based on sales generated by ads. MORE Digital How paywalls are faring: a new case study The Daily Gazette in Schenectady, N.Y., has experienced modest success with a paywall added about a year ago. A new case study outlines the newspaper's rationale and results. For a more industry-wide perspective on paywall trials, download an NAA-produced chart showing publications that started charging for Web content in the past year. MORE Events Webinar looks at automotive's impact on newspapers The automotive industry has been turned upside down in the past couple of years. Has that affected how consumers shop for new cars? Do consumers still turn to newspapers for auto-buying information? Find out the answers to these questions and more when Art Spinella of CNW Research presents a free webinar for NAA members on Nov. 9. MORE
Ad expansion continues; agencies upgrade outlooks MediaPost Share    
The U.S. and global ad economies are recovering faster than expected, leading two of Madison Avenue's biggest agency holding companies to significantly upgrade their outlooks for ad spending for the foreseeable future. More Holidays may be a little merrier for retailers Los Angeles Times Share
Good news for the nation's retailers: U.S. consumers plan to put a little more jingle into this holiday season. Shoppers plan to spend an average of $688.87 on gifts, decorations, food and other holiday-related purchases in 2010, according to a survey to be released by the National Retail Federation. More
Mobile shoppers are buying movies, clothing and more Internet Retailer Magazine Share
Forty-three percent of mobile phone owners purchased movies, music and games — "shrink-wrapped" physical goods, not digital products — via their phones between March and August, finds the Adobe Mobile Experience Survey. Thirty-eight percent, however, made no mobile purchases in the same time period. More Grocers respond to changing shopping habits The Oregonian Share
Grocery retailers experienced some of their toughest financial and marketing challenges during the recession even as many consumers substituted slow-cookers for Saturday dinners out. Though many retailers report equal or higher traffic in stores, most say fewer items are in the basket, or items in the cart cost less, meaning less profit. More
E-readers to drive publication revenues News & Tech Share
E-reader and tablet subscriptions will add a sustainable revenue stream both to magazine and newspaper publishers, a report from FTI Consulting forecasts. More
Boston station steps into mobile TV market The Boston Globe Share
Right now, hardly anyone watches live shows on cell phones. That may soon change as consumer electronics companies start to adopt Mobile DTV, a new technology that could turn millions of digital gadgets into portable TV sets. WGBH in Boston is one of less than 100 US television stations that now broadcast Mobile DTV shows. More
Is the iPad really the savior of the newspaper industry? Mashable Share
Six months after the iPad's launch, here's a look at which newspapers have taken advantage of the digital platform, and the state of the market today. More |
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