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By David Chavern, NAA President & CEO. Our First Amendment right to free speech is the single most important tool we have to challenge the abuse of power. Through our individual actions and an independent, energetic free press, we have been given the ability to call to account those with political and economic power in our society. Without this right, there is no democracy or popular will — only tyranny.
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NAA recently caught up with Patrick Maines, President of The Media Institute, about their role in Free Speech Week, taking place Oct. 19-25. Read on to learn how they are celebrating the week, what you can do to participate, and how newspapers can protect free speech.
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Free Speech Week is nonpartisan, non-ideological event designed to raise awareness and celebrate the importance of free speech and a free press in the United States. NAA is a Free Speech Week partner, along with a variety of organizations and educational institutions that believe in the value of freedom of speech. NAA has new resources available during Free Speech Week.
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Dow Jones has launched Newsmart, a new digital learning tool for professionals that leverages gamification concepts help them improve their Business English skills. Newsmart takes daily news articles and videos from The Wall Street Journal and combines them with a teaching engine that contains more than 2,500 learning exercises.
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The Texas Tribune held its fifth annual Texas Tribune Festival in Austin, Texas from Oct. 16-18. The event featured some of Texas' — and the nation's — political elite. Texans had the opportunity to listen in on 11 tracks with over 200 speakers, who discussed a wide range of political topics including energy, environment, immigration, transportation, education and more.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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The Peoria Journal Star recently published a book, "101 Things That Play In Peoria," to engage their readers beyond the newspaper. NAA asked executive editor Dennis Anderson about the book and what it is like working at the Peoria, Illinois newspaper.
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Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well-thought-out plan. The 2016 NAA Advertising Planbook, available to NAA members only, has been updated with the latest statistical data and insights on the most relevant topics to the newspaper and advertising industries today.
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Vindicia offers subscription billing and recurring revenue solutions for media, publishers and content providers.
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StreetFight
When it was created this past spring, the Journal Media Group hinted it would be looking for acquisitions in "additional attractive markets." In fact, the new company, which combined E. W. Scripps's 14 dailies with Journal Communications' flagship Milwaukee Journal Sentinel, was set up to make the financing of acquisitions relatively easy. New stock to buy properties could be issued by the board of directors "without stockholder approval."
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Nieman Lab
It was a quiet manifesto — an 11-page document that unofficially serves as The New York Times' follow-up to the much dissected Innovation Report of May 2014.
Look at the signatures at the bottom of this new Times document and you can see the impact of a year's changes. CEO Mark Thompson, now moving into his fourth year at the company, has built his own team, and the 10 signatories inked their futures in what we'll call the 2020 memo.
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! New 100,000 sf facility in Fort Collins, Colorado! Still just $1.25 per-call! Call Andy Orr direct @ 970-556-7494
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Second Street
Even though the season has started, newspapers still have an opportunity to generate significant revenue with football promotions. Advertisers are looking to reach the football demographic and newspapers are well positioned to deliver results by leveraging sweepstakes, quizzes, and ballots centered around professional, college, and high school football.
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The Guardian
Sir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have paywalls.
Speaking at the Society of Editors conference, the WPP chief executive said that a range of factors are contributing to clients reassessing the efficacy of digital ad spend levels, which will make it difficult for publishers solely relying on digital advertising income.
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American Press Institute
Temple University's School of Media and Communication will launch a project that brings together respected news organizations to act as testing grounds for new mobile and digital practices with $1.3 million from the John S. and James L. Knight Foundation.
Three news organizations have signed on as participants in the Knight Temple Table Stakes project — The Dallas Morning News; the Philadelphia Media Network, which is home to The Philadelphia Inquirer, the Philadelphia Daily News and Philly.com; and the Miami Herald.
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Nieman Lab
Many publishers' digital revenues have been on an upward swing in recent years — but it's not enough to fill the gaps left by print. According to eMarketer, global digital ad spending in 2015 is expected to reach $170.17 billion. Global mobile ad spending should hit $69 billion this year.
That sounds like good news. But there are plenty of caveats for publishers: In 2014, Google, Facebook, AOL, Microsoft, and Yahoo accounted for 61 percent of total digital ad revenue in the U.S., according to Pew's annual State of the Media report.
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Tech Crunch
Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience portrays actually visiting a publisher's site as friction. With content consumption being redfined, there's plenty of eyeballs out there, but it's getting tougher to win the hearts of readers.
Previously, the platforms were willing to pass people on to a publisher's website where they could show ads, promote their other posts, and forge a relationship worthy of a subscription fee or frequent repeat visits.
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The Guardian
Is Twitter too relevant to fail? Last week, Twitter's announcement that it would be making 336 employees redundant, about 8% of its workforce, prompted many to ask this question. The catatonic share price, and the reappearance of founder Jack Dorsey as CEO, are hallmarks of a corporate crisis even without the inevitable job cuts. A world without Twitter or with a radically changed Twitter is now unimaginable, as if television went off air in 1963 and never came back.
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Digiday
Clickbait headlines and A/B testing may be publishers' go-to growth tactics on Facebook and Twitter, but to boost their email subscriptions, they are adopting a more old-fashioned scheme: the contest.
Millennial news site Mic, for example, recently launched its "MicCheck $500 Giveaway Contest," which will hand out $500 to the reader that attracts the most new subscribers. Ozy, another news site for kiddos, teamed up with known millennial hot spot Oprah.com to offer new subscribers a chance to win a three-day round trip to Costa Rica.
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Monday Note
Blendle isn't just about unbundling the traditional news package. The Dutch startup is quietly building a set of tools for the publishing industry that goes well beyond selling stories by the slice within a neatly designed interface — with all the controversial economics that go with such a business model.
In a recent conversation, company co-founder Alexander Klöpping related an anecdote that piqued my interest.
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