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Oct. 24, 2012


NAA News


NAA releases 2012 edition of 'Circulation Facts, Figures & Logic'
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NAA's ongoing circulation study has become an essential publication that publishers and circulation executives rely on for measuring performance and industry standards. The latest report, which is free for NAA members, includes current data and trending information on a range of circulation metrics: subscription sales; subscriber churn; retention data by sales source; single-copy sales by outlet; and subscriber payment practices. It also provides an in-depth look at other aspects of newspaper marketing, from strategic use of discounts to pricing strategies and outsourcing of distribution functions. More

Public Policy

The Post examines 'the postal service's junk-mail scandal'
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An op-ed by The Washington Post's Charles Lane looks at the U.S. Postal Service’s current financial woes and proposed solutions, noting that a negotiated services agreement with direct-mail giant Valassis would "alter the national flow of advertising, to the financial detriment of newspapers like the one you may be holding. Struggling print media need this like a hole in the head. Small wonder that the Newspaper Association of America — of which The Post is a member — has sued to block the deal in federal court." More


New NAA circulation data to frame webinar discussion
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"Circulation Facts, Figures & Logic 2012: Building the New Business Model," a webinar scheduled for 2 p.m. EDT Thursday, provides a summary of highlights from the just-released edition of NAA's ongoing circulation study. It also features a readership report that looks at newspaper audience data and how readers are accessing newspaper content across platforms. Registration is free for NAA members. More


Contribute to NAA's retail advertising survey
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NAA is conducting a survey of newspaper advertising executives to benchmark retail advertising operations. Survey results enable advertising departments to gauge issues such as salesforce product loads, sales incentive compensation, market share, proportion of revenue from major accounts, and more. If you haven't already taken the survey, we encourage you to do so by Oct. 31. More

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Tech chief explains Star Tribune's mastery of 'digital presence'
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A multiplatform strategy plus some well-conceived decisions around staffing and workflow have helped the Star Tribune in Minneapolis become a dominant digital brand in its market. A new NAA article recaps a recent NetNewsCheck webinar with Chad Wagner, the newspaper's director of digital technology, on how the Star Tribune has thrived digitally. More

Live streaming radio an audience, revenue growth tool for Globe
   Share    Share on FacebookTwitterShare on LinkedinE-mail article, The Boston Globe's news and information site, now features a live streaming radio station, "RadioBDC," which has generated an uptick in audience, engagement and advertising. A new NAA case study tells the story behind the station and provides links to RadioBDC's vibrant Facebook page and "Live in the Lab" performance series. More


Macy's involves Marilyn to woo Gen Y
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's, which has been quite vocal in announcing its plan to win over Gen Y, unveiled what it is calling the first phase of a sweeping new product initiative targeting those between the ages of 13 and 30. It says it will launch 13 new brands, including one named Marilyn Monroe, and expand 11 others. More

Tablet ads deliver results, but barriers remain
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An eMarketer report reveals that while tablets offer significant new opportunity to marketers, some remain hesitant to go all in, as they wait for the number of tablet users to go up and the cost of tablet ad development and buys to go down. More

Newspapers' mobile readership, ad engagement rise
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More tablet owners are reading newspapers and magazines on their devices, according to the latest data from comScore's TabLens research service. These findings, along with new data from GfK MRI, hold out the promise of growing advertising and circulation revenues from this burgeoning new channel. More

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Target CMO shares vision for advertising, media agencies
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Chief marketer Jeff Jones said he wants to inspire a "culture of ecosystem thinking" and "modernize" what marketing means at the retailer. To do that, he says he'll focus on user-experience design, embrace data, listen and connect with Target’s guests across a host of channels. More

Number of consumers planning mobile purchase nearly doubles
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A September 2012 survey of online buyers in the United States found that e-commerce will continue to siphon business away from traditional brick-and-mortar retailers, with mobile playing a growing role in that evolution. More


Brazilian newspapers leave Google News en masse
Knight Center for Journalism in the Americas    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Brazil's main newspapers abandoned Google News after the world's top search engine refused to compensate them for the rights to their headlines. The mass rush started last year when the National Association of Newspapers in Brazil began recommending its members opt out of the service. More

AOL's Patch 'in line to make a profit'
The Guardian    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL has said its hyperlocal news service, Patch, is on schedule to turn its first profit within the next 12 months, facing down critics who questioned its investment in the network. More


Expectations high for ads on smaller iPad
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With 10 million units reportedly ordered for the fourth quarter, Apple has high hopes that the Mini will be a strong seller over the key holiday shopping season. The latest tablet could also prove a boon for marketers on the advertising front, according to some ad executives. More

Content newswire NewsCred buys cloud publisher Daylife
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NewsCred is a digital newswire that has found success by eliminating licensing and technology friction between publishers and those who want their content. Now, it has acquired a popular platform of publishing tools. More

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Why measuring user engagement is even harder than you think
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The Atlantic argues that they are overlooking a huge contributing factor that he calls "Dark Social" traffic. More

Taggstar allows journalists to add links to pictures    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Taggstar is a free tool that allows journalists and news sites to add links to other content from photos. When readers hover over a photo they see links to video, audio, text, maps, retailers and more. More

Business Models

Teacher praises NIE program
Charleston Daily Mail    Share    Share on FacebookTwitterShare on LinkedinE-mail article
West Virginia teacher Louann Godbey credits the Newspaper In Education program for playing a role in a six-point increase in her students' test scores from 2011 to 2012. "I truly believe that our weekly newspaper sessions played a big part in helping my students achieve higher test scores," she said. More

Tampa Bay Times launches 'Amazing Stories' campaign
Tampa Bay Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Florida's largest newspaper has launched a multimedia branding campaign that features images from its news coverage and an original song, "The Amazing Story." More adds Korean-language site
BtoB    Share    Share on FacebookTwitterShare on LinkedinE-mail article, the online companion to The Wall Street Journal, has debuted a local-language edition in Korea. The website, which has garnered more than 2 million page views in its first week, features global business news and analysis. More

In India, English-language newspapers thrive
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In India, home of the world's largest English-language readership, Times of India, Hindustan Times, the Mirror tabloids and a variety of localized editions are not only healthy, they're expanding. According to recent surveys, circulation is growing by a rate of 8 percent a year and advertising is projected to grow by 12 percent a year through 2015. More

Planning, people key to newsroom change
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to Gabriel Sama, founder of Rest of the World Media, the key to digitizing a newsroom is smart planning, starting with a company clearly defining its overarching goals for connecting with audience before taking a single new step. More

Gannett buys mobile ad company
Phoenix Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Gannett Co. Inc. has acquired Boston-based mobile advertising company Rovion for $3.9 million in cash. Rovion makes software that lets customers create rich media and mobile HTML5 ads without having to know how to write code. More


For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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