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Oct. 31, 2012


NAA News


Upcoming NAA webinars focus on modular ads, used-car buying funnel
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In NAA's November webinars, learn how one newspaper company has moved to a modular ad strategy and hear the latest on the used-car market. "Migrating to Modular Ads," scheduled for 2 p.m. ET Nov. 8, details Paxton Media Group's modular strategy, how the ads are sold and results to date. "The Used Car Consumer Buying Process Funnel" at 2 p.m. ET Nov. 14 illustrates how used-car shoppers flow through the process of buying a car, highlighting the media relied upon for information along the way. Both webinars are free for NAA members. More

Learn how to connect with communities on API's Transformation Tour
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If you're looking for a sustainable role for your newspaper in your community that is meaningful and profitable, you can’t afford to miss API's "Transformational Communities." This innovative workshop provides a framework for reimagining local information design by engaging connected audiences to become co-creators of content and community agendas. Learn procedures and best practices for engaging new and existing audiences and integrating their stories into print, online and broadcast workflows. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a one-day workshop presented twice by the American Press Institute with The Poynter Institute: Dec. 7 in Arlington, Va., and March 11 in Chicago.

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Recap of retailing summit now available
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The Center for Retail Studies at Texas A&M University recently conducted its 24th consecutive two-day summit on retailing. Approximately 250 participants — a mix of students, recruiters and retailers — attended sessions featuring speakers from major companies. An NAA recap provides key takeaways from the presentations. More


Advertisers see online Sandy surge
The Associated Press via TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As Hurricane Sandy raged through one of the country's most densely populated regions, it created a surge in online traffic as people sought weather-related news and various forms of online entertainment. More

CVS expands ExtraCare Advantage for diabetes program
Drug Store News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In honor of National Diabetes Month in November, CVS is looking to further meet the healthcare needs of those people living with diabetes by expanding its ExtraCare Advantage for Diabetes program with new support and savings. More

Vast majority of ad sellers to offer mobile display
eMarketer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates. More

Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at

Will layaway help toys top tech for holidays?
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wal-Mart, Kmart and Toys R Us are all promoting holiday layaway programs. This tactic, as well as aggressive marketing from electronics brands, could provide a much-needed boost to the struggling consumer-electronics space. More

Retailers relying more on part-time workers
The New York Times via Star Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the vast majority of large U.S. retailers, most employees work part time, with stores changing many of their workers' schedules week to week. More


As election looms, TV spending nears $2 billion
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In many local TV markets, political advertising is all but inescapable right now, squeezing out nearly every other category, and it's going to get even tighter as the Nov. 6 election approaches. More

U.S. News shows digital-only can work
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While the pundits ponder the future of a digital-only Newsweek, U.S. News & World Report offers a different lesson for magazine publishing. U.S. News went all-digital two years ago, and the experiment paid off this year: U.S. News has gone from unsustainable weekly to a profitable business with 15.1 million monthly unique visitors. More

NPR CEO: We need to merge 'digital and so-called audio journalists'
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When Gary Knell joined NPR, it was fresh off a scandal that claimed several executives (including the previous CEO) and cast a cloud over funding from federal and private sources. In a scenario like that, righting the ship would seem to be the first job. But Knell said he wanted to continue to push NPR to innovate while stabilizing its support network. More


Brazilian papers: Google News boycott leads to 5 percent loss in traffic
Knight Center for Journalism in the Americas    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the National Association of Newspapers in Brazil, members that followed the association's recommendation to abandon Google News have seen a decrease in Web traffic of only 5 percent. More

Review: USA Today's app offers best news experience on Windows tablet
Tab Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Following its print, Web, mobile and iPad recent relaunches, USA Today has just updated its Windows app. Its design choices are the right ones, writes Patrick Pierra in his four-star review. More

Convert your newspaper into E-Editions

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Sun-Times unveils digital magazine for Chicago Bulls coverage
Talking New Media    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Chicago Sun-Times is continuing to release digital-only products into the Apple Newsstand to take advantage of the new opportunities to reach readers. Its newest digital magazine will feature its coverage of the Chicago Bulls with the app called Bulls Extra by Chicago Sun-Times. More

Pinterest & newspapers: No pins, no wins
Search Engine Watch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study by SearchMetrics shows that despite the interest of traditional media in older social bookmarking sites, few publications are taking advantage of the Pinterest opportunity. More

Why Polygon takes video-games journalism seriously
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Polygon is more than just a nice-looking gaming site. It's an attempt to professionalize a rollicking form of entertainment journalism that naturally resists taking itself too seriously, even as it covers an industry that rivals Hollywood in economic impact. More

Business Models

Hurricane Sandy blows down paywalls at NYT, WSJ
CNET    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As people went online to keep tabs on Hurricane Sandy, news outlets including The New York Times and The Wall Street Journal responded by making their content free, for a while. More

Toronto Star offers free e-reader to digital product bundle subscribers
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the last two years, the Toronto Star has become skilled at bundling a variety of products to print subscribers, writes Nadine Chevolleau, the paper's consumer marketing manager. Its latest venture is partnering with Kobo, an e-reading service provider, to bundle the Star e-paper with the Kobo Vox e-reader, which is akin to Amazon's Kindle Fire. More

Print icons drive innovation in online NYC
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When it comes to building a business online and on mobile, New York's print media set the standard, not just for the United States but the world. While giants like The New York Times, The Wall Street Journal and the Daily News pursue national audiences, numerous smaller players have jumped into the void and excel at local and hyperlocal news. More

Arizona Republic, Demand Media launch Travel Channel
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The new Travel Channel draws regional travel information from Demand Media's "Content Channels" and integrates it with the newspaper's existing online travel coverage. More


For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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