Early-bird rate available for NAA mediaXchange 2012
Registration is now open for NAA mediaXchange 2012. The annual event for NAA members, newspaper advertisers, supporting exhibitors and sponsors is scheduled for April 2-5 at the Marriott Wardman Park in Washington, D.C. A special early registration rate is available until Jan. 15.
Webinars focus on optimizing mobile; career management
Upcoming webinars include two jointly sponsored by NAA and the Mobile Marketing Association: "How Newspapers Can Optimize Traffic and Revenue With Mobile, Part 1: A Look at Mobile Web" on Nov. 9 and “How Newspapers Can Optimize Traffic and Revenue With Mobile, Part 2: A Look at Mobile Apps" on Dec. 13. Plus, the NAA Foundation is offering "Managing Up," a session on strategies for working effectively with supervisors, on Nov. 10. All three webinars are free for NAA members.
Go backstage with an all-access model; see a vision of the digital future
Two new guest commentaries, written exclusively for NAA, delve into a new all-access, cross-platform model and newspapers' overall digital future as envisioned by an industry veteran. The first, by Guy Tasaka, explains the thinking and back-end work at The Commercial Appeal in Memphis to develop a five-app suite of products. The second, by John Reetz, traces his history with newspapers that have shut down or drastically altered strategies and how those experiences have informed his viewpoint.
Tactics outlined for staying strong in the daily deals space
A new NAA report identifies how newspapers can continue to distinguish themselves in the crowded daily-deals marketplace. It picks up where a previous NAA report left off, with updated projections and tactics. Examples include Gannett's burgeoning Deal Chicken brand, The Washington Post's Papa John's giveaway tied to growing its Capitol Deal e-mail list, and innovations with purchasing incentives at The Gazette in Cedar Rapids, Iowa.
Procter & Gamble hits targets despite share losses
Advertising Age Share
Consumers are largely going along with Procter & Gamble Co.'s price increases, even if competitors aren't all doing so yet, Chairman and CEO Bob McDonald said after release of fiscal first-quarter earnings results. The company’s market share was "about flat" globally last quarter, which McDonald said he was happy with considering the results came amid price hikes mostly led by P&G and lagged by competitors. More
Macy's to open at midnight on Black Friday for first time
The Huffington Post Share
Macy's Inc. becomes the latest retailer to extend hours on Black Friday, the traditional kickoff to the holiday season. More than 800 Macy's stores will stay open for 23 hours and close at 11 p.m. on Friday, Nov. 25. That compares with last year when Macy's opened eight stores at midnight while the rest opened at 4 a.m. More
Sears rolls out localized online ads
MediaPost News Share
Sears is getting in on the local deals craze, albeit a bit late. The retail giant has launched a pair of sites that highlight deals and discounts on merchandise at an Internet user's nearest Sears or Kmart outlet. The digital ads featured on searslocalad.com and kmartlocalad.com provide product descriptions and pricing, and allow users to check whether items are currently in stock. More
Ads increasingly crawling onto TV screens
Advertising Age Share
This season, both the CW and Fox have allowed sponsors to post messages around and even in their logos. On Fox, DirecTV has informed viewers during the first few seconds of dinosaur-drama "Terra Nova" through a display in the bottom right corner of the screen. The CW, meanwhile, allowed Microsoft to take over its logo, letting the company tell CW viewers that CW TV shows were something to "Bing About." More
What's really next for Apple in television
The New York Times Share
Apple engineers and designers, spurred by the late Steve Jobs, have been struggling for years to find a new interface for the television. One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set's annoying best friend: the awkward and confusing remote control. Enter Siri. More
Electronic paper display you can fold, throw away
AU Optronics has created a concept e-reader that's completely self-powered and flexible as a piece of paper. Because its flexible nature mostly comes as a result of it being so thin, it also has the potential to slim down any device it's used in — from phones to tablets to e-readers — which could eventually recreate the experience of folding or rolling a magazine or newspaper. More
Study looks at 'the tablet revolution'
Project for Excellence in Journalism. Share
Eighteen months after the introduction of the iPad, 11 percent of U.S. adults now own a tablet computer of some kind. About half (53 percent) get news on their tablets every day, and they read long articles as well as get headlines. More
QR codes aren't dead, they're just used poorly
Advertising Age Share
B.L. Ochman writes that the death of QR codes has been greatly exaggerated. Ochman says the only things that need to die are the dumb ways agencies and brands try to use them. In this post, she highlights some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure or ad's QR code. More
Coming soon, a name that fits the Times
St. Petersburg Times Share
Starting Jan. 1, the St. Petersburg (Fla.) Times will become the Tampa Bay Times. Chairman and CEO Paul Tash writes: "The new name reflects the growth of our newspaper and our vision for this region." More