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Case Study Company's new emphasis on digital yields 60 percent sales growth Source Media Group's new vice president of customer service transformed the company's sales operations to focus more on digital revenue, providing extensive training and rebranding the sales force. The result? Considerable growth in year-over-year online sales to complement the company’s innovative content strategy. MORE Event Conference focuses on interactive local, newspapers' digital role Join 500-plus local media executives at BIA/Kelsey's Interactive Local Media 2010, scheduled for Dec. 7-9 in Santa Clara, Calif. The agenda examines the role of local media companies on the Web and drills down on transformation drivers such as mobile and social media. Speakers include Mike Coleman, vice president of digital media at Gannett Phoenix; Peter Weinberger, president of Advance Internet; and Stephen Weis, vice president of digital sales at Hearst Newspapers. NAA members receive $200 off with promo code ILM10NAA. MORE
Young Readers NAA Foundation contest honors best student-produced content The NAA Foundation is now accepting entries in the 2011 Youth Content Contest. This program shines the spotlight on original stories, artwork and photographs by teens who work with their local professional newspapers to produce youth content. Categories include news, sports, features, personality profiles, reviews, illustrations/graphics and photographs. A separate category recognizes writing by children under 13. Deadline to enter is Dec. 3. MORE Fellowship Minority Fellowships offered for training programs Designed to widen opportunities for people of color to advance in the newspaper industry, the NAA Foundation's Minority Fellowship program helps participants attend training seminars sponsored by media organizations. Fourteen fellowships are available for training opportunities scheduled from January through July 2011 by the Maynard Institute and The Poynter Institute. Deadline to apply is Dec. 3. MORE
For marketers, Christmas started last month The New York Times Share    
The sluggish economy is raising the stakes for the Christmas shopping season. Some retailers and marketers, worried that uncertainty among shoppers might increase as the weeks go by, hope to pull demand forward by moving up the start of their pitches. More Consumers look at, don't hate, new Web ads Forbes Share
No one readily admits to liking advertising — at least not the kind that pops up when you're on a news site, blocking the story you're trying to read. But monitor a reader's unconscious response and a somewhat different story emerges. More Retailers expected to pour on the discounts, coupons Chicago Tribune via Austin American-Statesman Share
This year's holiday season is expected to be stronger for retailers, but it will come at a price for them and a bargain for you: They'll have to offer lucrative discounts, often in the form of coupons, experts say. More
More than 100,000 pay for British news site The New York Times Share
News Corp. said that it had attracted 105,000 paying customers to the digital versions of The Times and The Sunday Times of London since it started charging for access to their websites in June. More Cisco gambles on online video CNN Money Share
While the rest of Silicon Valley buzzes about Facebook, Twitter and tablet computers, networking-gear maker Cisco is betting big on Internet video. More
Twitter starts bringing ads to users' streams paidContent.org Share
When Twitter introduced its ad platform back in April, the company said ads would eventually show up in a user’s stream. That's finally happening. More Yahoo rolls out site retargeting, renames ad network ClickZ Share
Yahoo has officially rolled out integrated site retargeting, a move made possible by its acquisition of Dapper for an estimated $55 million. Yahoo calls the offering "personalized retargeting," in reference to the customized ad creative made possible through such media buys. More
Newspapers: Dead or alive? Legacy.com Share
Those who keep proclaiming that newspapers have taken their last breath — believing that if they repeat it enough times, it will be true — are missing the big picture. Because when viewed through a fact-based lens with the proper perspective, it seems quite obvious that newspapers are very much alive. More |
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