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A study conducted by researchers at University of Minnesota’s Hubbard School of Journalism and Mass Communication in cooperation with the News Media Alliance and the Minneapolis-St. Paul-based Star Tribune uncovered new drivers of digital news media subscriptions that provide news publishers keys to growing subscription revenue. The study, which surveyed consumers in Minnesota, found that those who have entertainment subscriptions (e.g., Netflix, Amazon, Spotify, etc.) are more likely to purchase a digital subscription to a newspaper, and there is a positive correlation between spending more on entertainment subscriptions and spending more on news media subscriptions.
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66% of US consumers view brands more favorably when contacted proactively with customer service notifications. Learn how outbound IVR calling gets you in front of your customers for another positive touchpoint.
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As news publishers consider transitioning their business models from ad- to subscription focused, the News Media Alliance continues to offer insights into consumer preferences and motivations to subscribe, to help publishers hone their product offerings and tweak their marketing strategies to grow their subscriber bases. In this installment of the Driving Digital Subscriptions series, we provide an in-depth look at the findings from a new and enlightening research study of media subscribers, including print and digital news media, cable TV and video and audio streaming. Member login required.
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Help the Alliance provide timely and useful member content and resources on top issues and trends — complete our new survey on how your organization is planning for two major advertising events in 2020: the U.S. Census and the upcoming political campaign season. Simply join the Alliance Insiders — a group of Alliance newspaper members who periodically provide input on industry issues and trends — to take the survey. Click on the link to join, and we'll send you the survey.
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The News Media Alliance invites our news organization members to nominate their newsrooms for the John P. Murray Award for Excellence in Audience Development, a new annual industry award honoring our long-time former colleague. The John P. Murray Award will recognize three newsrooms (one in each size category) that have demonstrated throughout the year, on a broad scale, superior innovation and sophistication in understanding content strategy as part of audience development. Nominations are due next Friday, November 15. For more information on the award and how to submit your nomination, click on the link.
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We are encouraged by the creation of the Facebook News Tab and that Facebook is prioritizing — and paying for — quality journalism. However, participation so far is limited, and Facebook is only paying a few news publishers included in the News Tab. We are concerned that anything less than a fully comprehensive solution could put some publishers that are already struggling at a distinct disadvantage. So, while it’s a good start, currently it is far from a comprehensive solution.
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The Key Executives Mega-Conference — jointly sponsored by America’s Newspapers, Local Media Association and News Media Alliance — has grown into the largest newspaper industry gathering. Join more than 700 media executives February 17-19 in Fort Worth, Texas, at the Omni Fort Worth Hotel. The Mega-Conference will feature an outstanding program with a wide range of topics on key issues facing newspaper executives. Save $100 by registering now. Rates go up November 18.
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Fox Business
Utah's largest daily newspaper after "years of heavy financial losses" has transformed itself to a history-making entity that could have lasting effects on an industry fighting to stay afloat.
The Salt Lake Tribune obtained IRS approval to shift its business model on Oct. 29 from a for profit corporation to a 501(c)(3) organization. The first daily newspaper in the U.S. to be granted such status, this new designation means the Tribune can now receive tax-deductible donations from donors.
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A Media Operator
With every media company looking at reader revenue and trying to figure out how they can introduce a paywall, there's never really the conversation around why and when to introduce the paid offering.
Jessica Lessin, founder of subscription-darling The Information, said at one of their Media Bootcamp events in September that "you can't put a paywall on a pig." Yet, so many media companies are doing that.
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The Drum
The Wall Street Journal has released a brand campaign that aims to challenge readers to go beyond click-bait media and challenge themselves by reading its content.
Developed by The&Partnership and led by a television spot, the "Read Yourself Better" campaign intends to place the WSJ as the destination for quality journalism and will be supported through out of home, online video, social media, print and display advertising.
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MediaPost
Boosted by expected record spending for political advertising, U.S. local advertising will grow nearly 6% next year — with much of the overall gain coming from digital media growth.
BIA Advisory Services estimates all U.S. local advertising revenue will reach $161.3 billion in 2020 — up from $152.5 billion in 2019.
Online/digital revenue will grow 12% to $66.9 billion in 2020 — up from $59.3 billion in 2019 — and will have a 41.5% share of total local media revenue.
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Recode
Now that Twitter is set to ban all political ads from its platform, the pressure is on for Facebook to change its controversial policy that allows politicians to lie in ads on the social media network. When Twitter announced its new policy last week, it was a public relations win for the company. But the implications of banning political ads are complicated — for Twitter, for Facebook, and for politics in general.
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The New York Times
Readers continue to shower The New York Times with money. Advertisers, not so much.
The publisher added 273,000 new online subscribers in the third quarter, for a total of four million digital readers, the company reported. The number of total subscribers, including print and digital, hit 4.9 million, a high. Advertising was the weak spot, falling 6.7 percent over all, with digital ad revenue dropping 5.4 percent.
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WAN-IFRA
During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for seeking an independent sustainability model for journalism.
Richard Gingras, Vice President for News at Google, said during the conference that the company's support is closely connected to the popularity and purpose of Google Search, which he said helps support a "relevant and valued ecosystem of expression" on the web.
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Digiday
Publishers across Europe fret that the duopoly's dominance will only get stronger as new online privacy regulations and recent anti-tracking moves from browsers take hold. Attracting registrations is a key tactic for publishers looking to maintain a relationship with their users and to be able to gather the first-party data to offer those prized audiences to advertisers. That's led to a mushrooming of publishers establishing so-called login alliances that enable people to use a single account to register with multiple sites.
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Columbia Journalism Review
"Nothing disappears on the internet," people like to say, but journalists know that's not necessarily true. Articles frequently disappear when online publications shutter or restructure. The internet is more like an Etch-a-Sketch than a stone engraving — over time, some marks endure, but the rest are swept from the canvas.
In August, the online archives of Into, a Grindr publication that folded earlier this year, briefly disappeared from the internet.
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