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Nov. 7, 2012


NAA News


New NAA report takes a closer look at ABC FAS-FAX
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The latest FAS-FAX from the Audit Bureau of Circulations contains the first comparable data for a September reporting period following substantial ABC rule changes that were implemented in the last 18 months. An NAA analysis examines key findings on Sunday circulation, digital and branded editions, total average circulation and total audience. More


Revenue-related webinars offer insights, information
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In the coming weeks, NAA is presenting a variety of informative webinars on major industry topics. The schedule includes: "Migrating to Modular Ads," 2 p.m. ET Thursday; "The Used Car Consumer Buying Process Funnel," 2 p.m. ET Nov. 14; "Paid Content Strategies, Part 1: Strategy Assessment and Recommendations," 3 p.m. ET Nov. 14; and "Viewable Impressions: How to Prepare for New Ad Measurement Standards," 3:30 p.m. ET Nov. 15. All sessions are free for NAA members. Register now.

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Discover the complete community connection on API's Transformation Tour
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Digital disruption, social media trends and market forces are profoundly changing the way we gather, curate and distribute news and information — and generate revenue. The "Transformational Communities" workshop, presented by the American Press Institute with The Poynter Institute, provides best practices for building communities of interest and engaging audiences in the conversation. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a game-changing, one-day workshop offered twice: Dec. 7 in Arlington, Va., and March 11 in Chicago. Meanwhile, check out API's recap of the most recent installment of the Transformation Tour.


The Post banks on 'cord-cutters' with next-gen video programming
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The Fold, the newest project from The Washington Post Co.'s WaPo Labs, is a nightly newscast that turns the traditional program format on its head. A new NAA case study looks at the target audience for the product and details how news consumption trends brought it to market. More


Home Depot puts location in forefront to drive in-store traffic, mobile sales
Mobile Commerce Daily    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic. The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. More

Macy's melds past, present for Christmas marketing
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's is adding Kris Kringle — the version of Santa Claus portrayed by Edmund Gwenn in "Miracle on 34th Street" — to its Christmas advertising arsenal. "Miracle on 34th Street" is a "holiday classic that appeals to every generation," said Martine Reardon, chief marketing officer at Macy's, and is part of "the DNA of the brand." More

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Kohl's unwraps holiday marketing programs
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Kohl's has unleashed its holiday ad campaign, and is sweetening its bid for shoppers with extensive contests and picking up the tab for one lucky shopper per day in each of its 1,100-plus stores. More

U.S. mobile local ad revenue will reach $5.8 billion by 2016
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile local ad revenue in the United States will grow by 54 percent by 2016, according to a new study by BIA/Kelsey. The company says that mobile local ad spending will outpace mobile national ad spending by 2016. More


Station Web traffic explodes during Sandy
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than 10 million unique visitors logged onto the websites of TV stations in states affected by Hurricane Sandy between Oct. 28 and 30. This was more than double their normal traffic. More

So far, Clear Channel's digital strategy is breaking even
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the latest earnings report from Clear Channel Communications, a radio giant that has been moving aggressively into the streaming world, the value of Internet radio is still unclear. The Clear Channel all-purpose online music brand iHeartRadio attracted advertising in the latest quarter that helped offset losses from more traditional kinds of broadcasting. More

AOL's ad sales boost Q3 profit
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL Inc. reported higher-than-expected revenue and profit on the strongest advertising growth the company has seen in seven years. AOL said third-quarter revenue was flat at $531.7 million, ahead of analysts' average estimate of $521.6 million. More


Spokesman Review's mobile app turns smartphone into tour guide
The Spokesman Review via INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In late October, the National Trust for Historic Preservation held its annual conference in Spokane, Wash. For that event, the Spokesman Review brainstormed a framework for producing mobile-first guides that help readers explore historic places around the city and the surrounding area. More

NYT tries to maximize mobile apps' potential
Nieman Journalism Labs    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the Olympics, Hurricane Sandy and the election, 2012 has given plenty of opportunities for The New York Times to push live video, interactive graphics and other Web forms into its smartphone and tablet apps. More

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Wired editor to create Contextly, help publishers integrate 'related links'
The Next Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wired editor Ryan Singel is leaving Wired to create Contextly, an editorial tool created by digital journalists for journalists. The company is releasing its first plugin, called "Contextly Related Links," basically a related link service for your blog or site. More

How a French news outlet is geolocating news for apps    Share    Share on FacebookTwitterShare on LinkedinE-mail article
La Nouvelle République has developed iPhone and Android apps, which deliver news based on the user's location. More

Business Models

AP rolls out video service; eyes revenue sharing
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Associated Press is rolling out a new HD video service that permits newspapers to upgrade their online video offerings. AP CEO Gary Pruitt said the service, which the cooperative has been marketing in Europe, is now available to North American newspapers. More

Five really cool things we saw on election night
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News organizations used novel spins on election maps, vote counters and other tools to enhance election night-coverage. More

Canada's biggest English-language papers will have paywalls in 2013
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Toronto Globe and Mail recently hoisted a metered paywall for domestic users. Postmedia Network Inc. properties including The Ottawa Citizen and The Vancouver Sun installed metered paywalls in August, and all the company's papers, including the National Post, will have meters in place next year. More

Report: Consumers accept paywalls if media explain need
Indiana University via Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The pay-for-access policies adopted by The New York Times and many other media outlets will succeed only if consumers believe they're justified by financial necessity, according to a new report from two social scientists. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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