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Recent research shows that, for advertisers, there's no better audience to target than the news media audience. This research is the foundation of the News Media Alliance's News Advertising Panorama book, released today, which highlights the benefits and advantages for marketers of advertising in print and digital news media. The inherent value of the newspaper media audience itself continues to be a huge benefit for advertisers due to its socioeconomic profile and strong purchasing history in several retail categories.
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TCN is the web-based IVR, call center management system, automated dialing and emailing tool that hundreds of newspapers and call centers use to save money and boost productivity.
With the TCN solution, you can consolidate multiple systems to accomplish many audience services for just pennies per interaction. Contact us for a
free trial.
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You may already know that the news media audience is well informed — they do, after all, keep up with the news. But did you know they're also politically engaged? 86 percent of the news media audience — or 122 million U.S. adults — is registered to vote. The news media also reach voters who are considered thought leaders or early followers, those people who are ahead of the curve on how the country will turn. You can learn more about the engagement of the news in our new one-pager.
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Registration is now open for the Key Executives Mega-Conference, February 25-27, 2019 at the Paris Las Vegas Hotel. Join more than 700 media executives as we explore new approaches and new solutions to the issues facing the newspaper industry. This is your chance to network face-to-face with newspaper executives from across the country on how they are transforming their newspaper companies into dynamic multi-media entities. This year we have two programming tracks — B2B and B2C. News organizations are betting their future on B2C revenue streams outside of advertising such as digital-only subscriptions and new membership models. Register before November 16 and save $100 on the conference fee. Click here to register now. For more information visit www.mega-conference.com.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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As the days grow shorter and weather gets cooler, it's the perfect time to snuggle on the couch and invest in a new TV show. Last year, we curated a list of great journalism movies. This year, we're taking a look at the best TV shows featuring the news media industry that are worth binge-watching because it's too cold to do anything else.
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We've talked before about how to use the Freedom of Information Act (FOIA) to get better information for your beats, but now that you have all that information, what happens next? That's where Logikcull comes in, an automated document search and discovery tool that helps unearth the particular information you're looking for, so you can get on with your story. Logikcull began as eDiscovery software for legal teams, but it was found to be useful for those digging through FOIA documents, too.
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Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
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Local shoppers want to know where to find the best Black Friday deals, and they are turning to your newspaper for that information. Capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide. The Alliance has developed three new Black Friday ads that can be customized with your logo, special holiday deals and contact information. Three matching digital ads are also available for your online promotions. Click here to download the ads. Member login required.
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Since 2012, Viafoura has provided solutions for news publishers in the community management and audience engagement space, counting news media organizations such as GateHouse Media, Advance Local, The Philadelphia Inquirer and Graham Media Group among their clients. Now, they're taking their idea to the next level with their new product, a suite of tools called Viafoura Conversations, launched in August. This month's winner of the Alliance's New(s) Ideas contest, Viafoura Conversations promises to reinvent the way publishers are engaging with readers via comments, as well as facilitate real-time engagement with your content, all using innovative AI-powered moderation technology.
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When reflecting on the protections of the First Amendment, it's easy to overlook the youngest members of the press: the student journalists based in our country's high schools, colleges and universities. While these young journalists may not be facing the exact same threats as their adult counterparts, there are serious threats to the student press, and the current anti-press environment has only made things worse. But luckily for students across America, the Student Press Law Center is ready to assist young journalists no matter their legal or ethical predicament.
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Nieman Lab
The Failing New York Times released its third-quarter numbers last week and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone has seen, and it continues to see significant jumps in paying digital subscribers, seven years after launching the paywall and two years after its initial Trump bump.
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INMA
More and more news organizations are moving toward a mixed revenue model with a paid-for element.
From 171 European news organizations studied for a Reuters Institute survey last year, 46% operated some sort of pay model (freemium, metered or hard paywall). In the United States, 15 of the most visited newspaper sites have some form of paywall.
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Digiday
Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they're all about the revenue, trying to get people to return to the site in hopes they eventually sign up for a membership, subscribe or buy a ticket to an event.
Travis Bernard, director of audience development for TechCrunch, spends much of his day working on things like combating ad blocking, adding newsletter signup messages to articles and promoting ticketed events — all designed to get people to keep reading the site and paying for things.
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AdAge
The anti-tracking feature embedded in the newest version of Apple's Safari browser is causing pain among marketers, making it harder to calculate the return-on-investment for digital ads, industry experts say. The version, released 10 weeks ago, completely prevents tracking cookies from working in the open web. The feature — blandly dubbed "Intelligent Tracking Prevention" or "ITP 2" — is the second major iteration of its anti-tracking tool, which was first introduced last year.
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The Verge
With Chrome 71, Google is stepping up its fight against the internet's abusive ads problem by blocking every ad on a site that persistently shows them. Abusive ads come in many forms, but broadly speaking cause your browser to misbehave by either generating fake system messages, automatically redirecting you or attempt to steal personal information.
This isn't the first time that Google has tried to use Chrome to address the problem.
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BuzzFeed News
A massive ad fraud scheme that Google acknowledged stole close to $10 million from its ad networks and partners has been shut down after BuzzFeed News revealed its existence last week. But as of today, more than 30 companies that unwittingly helped the fraudsters earn money won't comment on how many fraudulent ads they sold, or said the amount is small or nonexistent.
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AdAge
It might be hard to believe based on what you see, but some marketers are trying not to inundate people with the same ads over and over.
But this so-called "frequency capping" — a strategy growing in popularity — is easier said than done. How much is too much? It depends whom you ask. Research suggests the optimal number varies by medium, category, objective and type of ad. Then, even if you have a number in mind, tools to enforce that cap are inconsistent.
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AdExchanger
A dozen local news publishers participating in Facebook's Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star Tribune, flew to New York, Austin and San Francisco this spring for a 12-week program to learn the intricacies of running a digital subscription business.
Facebook has had strained relationships with publishers, which hit a crisis point as fake news crowded out real news in the last U.S. presidential election.
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Nieman Lab
As much as we rag (mmm, rightfully!) on the major tech platforms for their algorithms getting "don't amplify disinformation" wrong, YouTube as a platform occupies a very peculiar spot. Unlike its more social peers, YouTube isn't primarily about making meaningful connections, snippets of snark or perfected selfies. It's closer to a pure consumption platform, at least the way most people use it, and it's unusually directed toward usefulness.
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INMA
The digitalization of the media business, and especially in newsrooms, has been going on for two decades or so. There is no doubt the industry has come a long way in using digital platforms to build revenue streams beyond print advertising and circulation.
We can see some newsrooms have finally made the proper turn into digital, and a few of them are now going full speed into mobile-first.
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