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For the first time in 108 years, the Chicago Cubs have won the World Series. The Chicago Tribune trumpeted on its front page that the Cubs are Champions "At Last!" Cubs fans lined up to get a copy before their chance to own a piece of history was gone. Why do we feel the need to snatch up copies of newspapers whenever an important event happens? Part of it is the rareness of it. But more than that, it is about being a moment in time in our lives that we want to remember. A moment we want to be able to share with our grandchildren one day.
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George Lynett is a fourth-generation newspaper man. He's also in the business of billboards, water-testing and, more recently, beer. Lynett and his cousins own the Scranton, Pa.-based Times-Shamrock Communications Company. It has been in the family since it was founded in 1895. Over the years, the company had rapidly expanded to include new markets and radio. An acquisition team was put in place in the mid-'90s with the goal of buying non-core businesses that didn't rely on ad spending.
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I have an unpopular opinion: People actually like advertising. I know this flies in the face of every digital ad strategy that forces readers to watch ads. And it is also contrary to every ad blocker installed by someone who grew to hate all of intrusive ad formats. But long-term industry experience is clear. When newspapers hit peak print circulation in the late 1990s, a large percentage of readers actually bought papers for the sole reason of consuming the advertising. Even today, HubSpot notes that 77 percent of consumers would rather filter out the "bad" ads than block all advertising. There is a lot of evidence that the public doesn't have to hate advertising.
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NTVB Media is the leading publisher of TV entertainment and listings magazines — including TV Guide — serving 20,000,000 readers daily. Click here for details about our FREE entertainment content partnership, which includes movie reviews, TV Best Bets, celebrity features, retro articles from ReMIND magazine, our TV NUTT widget and more!
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There is a new expectation of news. Consumers expect news to find them, wherever they are. And that news needs to beep, light up, or dance to get their attention. Enter the newest publishing platform: the lock screen. Wall Street Journal executive mobile editor David Ho oversees push notifications. He's keenly aware that many consumers find push notifications annoying. According to a 2015 Localytics/Research Now study, 52 percent of consumers called them a distraction, compared to only 26 percent that were grateful for them. But following some simple rules can help make the difference between welcome and unwelcome alerts.
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People in media continue broadening their skill set to adapt to the shifting and expanding requirements that come with the gig. No one knows that better than Chris Dufresne. Dufresne cut his teeth in a different time — in an era before page views, link clicks and retweets. A print writer for 35 years — including a lengthy stint at the Los Angeles Times — Dufresne got a front row seat to the start of digital media and the shockwaves it created throughout the journalism industry.
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Nieman Lab
Apple News may finally be starting to live up to its promise, at least when it comes to traffic.
Alongside the launch of iOS 10 in September, Apple announced a handful of updates to Apple News, which it launched last fall. Along with some cosmetic changes like a new logo and typeface, the new version of the app brought some much-needed features for publishers, including breaking news notifications and support for paid subscriptions.
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Journalism.co.uk
News outlets such as The Washington Post and The New York Times now send 50 or more newsletters to their readers regularly, while some media start-ups like Ozy and The Skimm have launched exclusively on email.
But a recent global survey has also shown plenty other media outlets have yet to acknowledge the potential of email, especially in the face of mobile growth.
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Media Staffing Network has proven solutions to help hire local sellers across all media, in all market sizes. Our Local Sales Recruitment program helps find people now and builds a pipeline for future hires. We only deal in media so understand your business. Let’s talk.
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The New York Times
The last year has turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question: What fresh twist could our national election drama and its executive producer, Donald J. Trump, possibly have in store for us now?
No doubt about it: Campaign 2016 has been a smash hit.
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Digiday
Platforms are fond of selling publishers on their reach, but they don't always deliver.
In April, a batch of small publishers migrated to Medium in the hopes that the platform's network effect would increase their reach. But seven months after the move, comScore and Alexa data show that several of these publishers have seen their traffic decline. Of the 16 largest publishers on Medium that have existed for at least a year, nine of them (56 percent) have seen their Alexa rank plummet.
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Recode
It's finally happening: Advertisers have started moving big chunks of their budgets from traditional media to the internet, and digital advertising is booming.
At Google and Facebook, that is. Everyone else in digital is shrinking.
That's the conclusion you can draw from numbers crunched by Jason Kint, who runs Digital Content Next, a trade group representing digital publishers and content companies.
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Digiday
As a platform, Instagram might not be ideally suited to serve publishers' digital needs. But they've still figured out how to make money on it.
In the past year, as their audiences on the platform have increased, scores of them have turned to tactics including product placement, Instagram star partnerships and even tools that help them sell from their comments sections.
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MediaPost
Marketing budgets in the United States and United Kingdom are expected to increase year-over-year for the third consecutive year, according to a report released by Gartner.
More than half of all marketers expect their budget to increase next year, according to the study, while only 14% of marketers expect their budgets to decrease. The analyst firm polled 377 marketers from companies making over $250 million in annual revenue.
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Recode
Facebook has wanted to get its hands on TV ad budgets for years. Now it's taking another step closer, by selling ads that will actually appear on TVs.
This week, Facebook is starting to deliver video ads on apps that run on set-top boxes like Apple TV and Roku through the company's ad network.
Facebook is partnering with two publishers, A+E and Tubi TV, and will deliver ads to people who watch videos on those apps, on actual television sets.
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Adweek
Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.
The visual-sharing site is revamping its 16-month-old advertising program that gives tech companies access to its API to include 15 new players. Formerly known as Marketing Developer Partners, the name of Pinterest's new program has been shortened to Marketing Partners.
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NPR
What's your alternate online publishing plan if your site goes down? On Friday, Oct. 21, The New York Times and The Verge faced this issue, as hackers attacked a major Internet infrastructure company. With the audience in mind, NPR's digital editors turned to Facebook Notes to reach folks who otherwise might have been unable to see the story.
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Advertising Age
The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we would a human assistant.
But how do these AI systems compare? Here's a look at what they do, how they're marketed and what they'll do next.
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