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Nov. 10, 2010

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NAA News

Public Policy

Expiring tax cuts focus of congressional lame-duck session
With the election now behind us, a lame-duck session of Congress begins in earnest on Nov. 15. In addition to coming up with a continuing resolution or an omnibus appropriations bill to fund the government, the most pressing item on the congressional agenda is an extension of the Bush Administration's 2001 and 2003 tax-rate cuts, which expire Dec. 31. Several tax-cut provisions are of specific interest to newspaper publishers. These include the top tax rate, which impacts companies structured as Subchapter S Corporations; the estate tax, which was repealed in 2010 but could be reinstated at rates as high as 55 percent on Jan. 1; and taxes on dividends and capital gains, which impact the stock market and in turn consumer confidence over the state of the economy. MORE


Audience gains can be found in ABC circulation release
A closer look at recent FAS-FAX audience and circulation data from the Audit Bureau of Circulations reveals that dozens of newspapers managed to grow audience this past year, at a time when U.S. publishers continued to report lower paid circulation. NAA's analysis of ABC's FAS-FAX for the six-month period ending Sept. 31 shows that declines in daily and Sunday paid circulation were substantially smaller than the same period a year earlier. Also, there was evidence of a renewed commitment by a number of larger newspapers to reverse declines, particularly in Sunday home delivery circulation. Meanwhile, dozens of newspapers increased in total audience. NAA's analysis includes a list of the top 25 U.S. daily newspaper print and online audience gainers by DMA. MORE

Digital Case Study

Financial Times' metered model is one to watch
The Financial Times' website moved to a new platform with metered pricing in 2007. Numerous U.S. newspapers are considering the metered pricing model as a way to sell online subscriptions without lowering traffic. A case study takes a closer look at how the model works, the impact on circulation and the implications for local media properties. MORE


NAA's Planbook: a must-have for both advertisers and sales reps
Advertisers need your help in making good decisions for their businesses. Your staff needs proven, effective tools for succeeding in an increasingly competitive market. Meet both needs with NAA's Advertising Planbook. At $9.95 a copy for NAA members, it provides an unsurpassed return on investment. Order before Nov. 20 to ensure holiday delivery. MORE


Web coupons likely to alter holiday shopping landscape
The Bellingham (Wash.) Herald    Share    Share on
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A new breed of coupons — zapped daily to consumers' e-mail accounts and offering local deals for spa treatments, restaurants, yoga classes, hot-air balloon rides, clothing stores and even Botox — has transformed the dowdy discounts into a social media phenomenon that's attracting a new generation of fans. More

Food sellers grit teeth, raise prices
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An inflationary tide is beginning to ripple through America's supermarkets and restaurants, threatening to end the tamest year of food pricing in nearly two decades. Food makers and retailers such as McDonald’s Corp., Kellogg Co. and Kroger Co. have begun to signal that they'll try to make consumers shoulder more of the higher cost for ingredients. More

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Amazon increases Kindle royalties to publishers
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article has announced it will give magazine and newspaper publishers more of the revenue that it collects from the periodicals sold via the Kindle Store. Royalties will increase to 70 percent beginning Dec. 1. More

Washington Post unveils free-to-paid app
The Washington Post via Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Washington Post has introduced an iPad app with a subscription option, apparently answering a sticky issue publishers have had with Apple. The Post's app is free for now, but a payment plan will kick in in mid-February, when subscribers will be charged $0.99 per month and nonsubscribers $3.99 per month. More


Facebook racks up the numbers in third quarter
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article users in the third quarter ran into more ad impressions — 297 billion — than visitors to any other website, according to research firm comScore Inc. The social networking site, which also dominates video viewership, grabbed more than 23 percent of the online display advertising market, up from 9.2 percent in the same period last year. More

Business Models

'Old media' face dilemma on charging for online content
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many people scoff at the mere notion they would cough up a credit-card number for something the Internet has been delivering free for more than a decade. They vow to skirt any paywall that stands in their way. More

Will the new DealBook get paywall 'reprieve'?
Yahoo! News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times is rolling out a new website and print component for DealBook, the must-read financial newsletter started by Andrew Ross Sorkin that now boasts a 16-person staff. More

Dow Jones adding color nationwide
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dow Jones & Co. is in the midst of a multimillion-dollar project to add color capacity at U.S. production sites nationwide as the publisher beefs up its infrastructure to compete with The New York Times and other national papers. More


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