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Lorne Brown is the President, CEO and Founder of Operative, a company that helps news publishers manage their advertising business. NAA asked Brown for an update on Operative's new projects, the media technology he is excited about and his take on the future of the news industry.
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The Coral Project is launching their first product, an open-source "listening" tool to help better connect news publishers with the readers who frequently comment and contribute to their websites. The team behind the product includes support from the Mozilla foundation, The New York Times and The Washington Post and is funded by a multimillion-dollar grant from the Knight Foundation.
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NAA caught up with Sharon Prill, Group Publisher & President, Seattle Times Affiliate News Group and Yakima Herald-Republic about her role in transforming a newspaper, serving as the newspaper's first female and minority publisher and president, and her take on the future of news media.
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The Newspaper Association of America (NAA) is now accepting submissions for its third annual Accelerator Pitch program at NAA mediaXchange 2016, which will take place April 17-20, 2016, at the Marriott Marquis in Washington, D.C.
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A new full-length feature film shines a "Spotlight" on the commitment of The Boston Globe's investigative staff to publishing an accurate story, but also the importance of local journalism.
The film, which opened in select theaters on Friday, is a thrilling true story that follows the investigative reporting staff at The Boston Globe — which goes by the name Spotlight — and the events leading up to the breaking of a landmark story in 2002.
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No-cost content from accredited TV writers including celebrity interviews, weekly in-theater movie previews, Hollywood insider news, nostalgia features, and embeddable TV widgets that keep readers returning to your site. Apply here.
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NAA has held several member-only webinars this year featuring industry experts that have shared innovative and successful strategies for generating revenue and engaging audience. As a reminder, these webinar recordings are archived and NAA members can view them on-demand. Access the archived webinars by accessing NAA's Event Archive page.
November is election time in America. For some, the presidential election next year is top of mind. But it is the breadth and depth of local elections in this country that truly astounds. Try and wrap your mind around the idea that there are more than 87,000 elective bodies filled with over half a million elected officeholders.
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Vindicia offers subscription billing and recurring revenue solutions for media, publishers and content providers.
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Gannett now delivers digital newspaper content from the past directly to readers, allowing them to step back in time and experience the news dating as far back as the 1800s, without leaving the comfort of their homes.
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Poynter
The Boston Globe became the latest newspaper to begin offering sponsored content, part of an industry-wide turn toward diversified digital advertising in the face of continued contraction of print revenue.
The advertisement, a 1,000-plus word story paid for by Rockland Trust, chronicles the lives of two small business owners financed by the Massachusetts commercial bank.
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Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! MORE
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Digiday
Forbes is trying to export its editorial franchises and native ad business models to Europe, with a few twists.
The publisher, known for its large network of outside contributors in the U.S., has the same, albeit smaller set-up in Europe with eight permanent editorial staffers, six commercial people and 140 regular contributors. Most of these publish content to the website, though Forbes also has a European print edition with a circulation of 20,000.
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Digiday
Apps are dominating mobile advertising, spending hundreds of millions of dollars to boost their downloads, and there are few signs this flood of money — from venture capitalist to app to mobile ad — will slow any time soon.
Companies like Facebook, Google and Twitter are making a killing on app-install ads, which are the most ubiquitous type of ad on mobile.
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Second Street
Newspapers have the potential to earn additional digital promotions dollars this holiday season by selling bundled, themed quizzes to advertisers. If you are targeting movie theaters, create 3-6 quizzes that would engage your audience around topics that the theater cares about.
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Monday Note
Last week, I was in Berlin for a presentation of the Digital News Initiative created by Google and a group of publishers. Needless to say, ad blockers was the talk of the town.
In a detailed lecture, Dr. Thomas Schreiber, who works with European publishers, exposed the first step of Google's approach. Unsurprisingly, the search giant will first collect facts.
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Digiday
Instagram doesn't want to be just a platform for pretty brand photos. It wants to prove it can drive sales, developing new ads that showcase a variety of product offerings while also testing in-app purchases, according to ad industry insiders.
Instagram, after recently launching a Shop Now button, continues to test more immersive shopping experiences, the sources said.
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Nieman Lab
News organizations using virtual reality technology to enhance their stories is a certifiable trend (so much so that The New Yorker even did a snarky little takedown recently).
In September, Frontline took its viewers into the heart of the Ebola crisis with its first virtual reality documentary. Just this weekend, The New York Times shipped Google Cardboards to its million Sunday print subscribers.
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Digiday
While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it's sending those publishers has fallen sharply.
Referral traffic (desktop plus mobile) to the top 30 Facebook publishers (as defined by their reliance on Facebook) plunged 32 percent from January to October, according to SimpleReach, a distribution analytics company.
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CNN
Facebook's next app will alert you to breaking news.
The social networking giant is partnering with an array of big media brands to introduce an app called Notify, according to a person with knowledge of the company's plan.
CNN, Mashable, CBS, The Washington Post, and Vogue are among the initial partners, according to the Financial Times, which was first to report the launch date.
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Quartz
Here's one way to understand the symbiotic relationship between publications and platforms in the digital age. Publications depend on advertising dollars to keep producing content, so they need to hold readers' attention. Big platforms like Facebook and Twitter already have plenty of attention, but they need vast quantities of content to fill up their newsfeeds. It seems natural, then, that publications have started relying on platforms to drive readership.
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Poynter
BuzzFeed's editorial standards were modified to allow for greater collaboration between the company's editorial and advertising staffers, a move BuzzFeed's editor in chief says will enable the company to keep pace with promotional standards in the entertainment industry.
This week's update to BuzzFeed's standards is the latest in a series of editorial policy changes that have come as the company has evolved from a burgeoning Web startup to a journalistic powerhouse.
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