This message contains images. If you don't see images, click here to view.
Advertise in this news brief.
|
|
| |
How to turn sharing trends into social engagement opportunities
A new report about consumer sharing around Shark Week and other events can help marketers and journalists sink their teeth into social media insights. "People are five times more engaged in the days surrounding an event and that spikes within 24 hours," says Vivien Pillet, manager of research at ShareThis. The Palo Alto, California-based company helps brands and publishers share content with widgets and insights.
|
|
Share this article:
    |
|
|
Meet with key advertisers and agencies at NAA mediaXchange 2015
At NAA mediaXchange 2015 in Nashville, newspaper companies will have the opportunity to privately meet with top advertisers and agencies throughout the conference. Confirmed advertisers currently include: Staples, Bankrate, News America Marketing, Bon-Ton, JC Penney, Macy’s, Family Dollar, Sports Authority, Rooms to Go, Karlen Williams Graybill Advertising and many more.
The New York Times launches in-school digital subscription program
The New York Times has announced the launch of NYTimes.com In-School Access, a new digital subscription offering for K-12 institutions. The subscription offers full web access to NYtimes.com on any device within a school’s IP range, with no login required.
The dawn of a new era in marketing
In an empowered age, people are exhibiting dramatically new habits in the way they become aware, consider, buy and advocate. These new habits supplement and do not necessarily in the near term replace the ways they traditionally evaluated and bought products and services. However, in time, we anticipate that these new behaviors are likely to become dominant.
Newspaper media takes center stage during the holiday shopping season
The media landscape is changing and newspaper media are at the forefront of this innovation. A new survey from mobile shopping app Retale and location analytics platform Placed finds that 58 percent of people surveyed used a circular ad from a newspaper in the last 30 days.
A paywall rises
The Awl
The Web site of the New Yorker, the last magazine in the world, will no longer offer the entirety of its archives, going back to 2007, for free. A metered paywall, using blueprints from the New York Times and the Financial Times, has been constructed and will be erected. Once in place, it will allow unsubscribed readers to access just six articles per month for free. Then it will ask them to pay up.
PRODUCT SHOWCASE
 |
|
Familiar with The Associated Press? Wochit, the Real-Time Video Creation Platform, now offers AP's video & photo content to all users. Read the Press Release. In minutes, create high-quality videos & incorporate any asset - whether they’re yours, AP’s, or Wochit’s.
Click here for a free trial!
|
|
Can Berkeleyside turn an engaged community into a profitable membership program?
Nieman Lab
If you were a resident of Berkeley, California, with free time on your hands and a sense of curiosity, you might have found yourself a couple of weekends ago at Uncharted, an “ideas festival” put on by local news site Berkeleyside. Berkeleyside founders Tracey Taylor and Frances Dinkelspiel said that they discovered an appetite in the community for such an event, and thought it might become a viable source of revenue.
Weathering the storm
Editor & Publisher
We all know what’s been happening with newspapers. So we wondered, what about the gay press, or alternative weeklies, or ethnic papers? How are niche news outlets faring amidst the tumult? Editor & Publisher chatted with a few of those editors and publishers and found that while they face the same challenges as their colleagues, they’ve also managed to stay alive and healthy.
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions.
VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
Cox website overhaul will enable native campaigns
News & Tech
Cox Media Group said it will relaunch the websites of its free sites, beginning with the Atlanta Journal-Constitution, in a bid to incorporate native advertising opportunities. The AJC redesign will enable advertisers to align with specific content and consumers, and will feature new visuals and easier navigation, an enhanced mobile experience and new neighborhood features, Cox said.
The Wall Street Journal sees gold in interactive video
Digiday
The Wall Street Journal firmly believes interactive video is the next generational leap in the digital news business, so it’s rolling out a new daily series to prove it. Digital publishers are pouring buckets of money into video production, chasing high video ad rates as the display market slumps. The Wall Street Journal is no exception, having grown its international video team to 40 producers.
PRODUCT SHOWCASE
 |
|
Increase obituary revenues at NO COST
to your newspaper with streamlined local
placement and extraordinary simplicity
for funeral directors around the U.S.
Contact sales@adpay.com to get signed up for FREE.
|
|
The banner ad lives (don't believe the hype)!
The Wall Street Journal
The banner ad is dying a well-deserved death, right? You’ve all heard it. Well, not so fast. With all the hype surrounding “native” ads, sponsored content, and other forms of content marketing, it would be easy to assume the lowly banner is obsolete, usurped by new, innovative methods of delivering advertiser content to consumers.
CBS launches ad supported broadband news feed in effort to vie with cable-news outlets
Variety
CBS launched what may be the modern media-industry version of a CNN with a new broadband-distributed news feed that will send live, anchored news programming to Internet-connected TVs and other devices — an attempt by the company to monetize its CBS News unit without the old-world hassle of building a cable-TV network to do so.
Obama calls for ban on Internet 'fast lanes,' tipping off angry debate with cable giants
The Associated Press via Star-Tribune
President Barack Obama embraced a radical change in how the government treats Internet service, coming down on the side of consumer activists who fear slower download speeds and higher costs but angering Republicans and the nation's cable giants who say the plan would kill jobs. Obama called on the FCC to more heavily regulate Internet providers and treat broadband much as it would any other public utility.
Why BuzzFeed doesn't do clickbait
BuzzFeed
Jon Stewart was asked about BuzzFeed and Vice, and had this to say: “I scroll around, but when I look at the internet, I feel the same as when I’m walking through Coney Island,” Stewart told New York magazine. “It’s like carnival barkers, and they all sit out there and go, ‘Come on in here and see a three-legged man!’ So you walk in and it’s a guy with a crutch.”
The Economist Espresso offers bite-sized dose of daily global news
10,000 Words
Global news publication The Economist recently announced a new offering called The Economist Espresso. Designed to be a snapshot of the day’s most important news in business, politics and finance, the magazine is releasing the daily briefing via iPhone or Android smartphone apps. As the mag’s editors wrote on their blog, the Espresso app is The Economist‘s first go at daily news in its 171-year history.
Reuters dumps comments feature on news articles — trolls are now Facebook and Twitter's problem
The Drum
Reuters is to ditch the comments section from its news articles in a move acknowledging the importance of social media to open debate. Although readers will still be able to comment on opinion and column pieces hosted on the site, they will do longer be able to do so for news articles. Instead, those with opinions have been directed to the Reuters Facebook and Twitter accounts.
Social media and breaking news: Why authenticity trumps authority almost every time
GigaOM
There were a number of panels at the Web Summit in Dublin that talked about media and journalism, but the one that included VICE News, Time Inc. and Storyful was the discussion that has stuck with Mathew Ingram — mostly because of a comment that Storyful founder Mark Little made about the paradigm shift that we’ve seen over the past few years involving real-time social media or “citizen journalism.”
Missed last week's issue? See which articles your colleagues read most.
|
|
|
Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!
|
|
|
|
NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
Contribute news
This edition of the NAA Updates was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here
|
|
Recent issues
Nov. 5, 2014
Oct. 29, 2014
Oct. 22, 2014
Oct. 15, 2014
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
