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Nov. 14, 2012


NAA News


NAA mediaXchange 2013 registration is now open
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Reserve your place today for NAA mediaXchange 2013, scheduled for April 14-17 at the Hilton Bonnet Creek in Orlando. This annual event brings together industry executives from throughout North America to define the future of newspapers. Why do newspapers matter? What’s happening with paid content? Why invest in newspapers? How do we seize the market? Learn the answers to these questions and many more at NAA mediaXchange 2013. More

NAA's revenue-related webinars pay off with ideas for your organization
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This month, NAA is presenting a variety of informative webinars on major industry topics. The schedule includes: "The Used Car Consumer Buying Process Funnel," 2 p.m. ET today; "Paid Content Strategies, Part 1: Strategy Assessment and Recommendations," 3 p.m. ET today; "Viewable Impressions: How to Prepare for New Ad Measurement Standards," 3:30 p.m. ET Thursday; and "Paid Content Strategies, Part 2: Newspapers Share Experiences and Success," 2 p.m. ET Nov. 28. All sessions are free for NAA members. Register now.

Transformation Tour: It takes a community to grow your future
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API's "Transformational Communities" workshop provides the framework for connecting businesses to customers, building affinity groups and inviting audiences to become co-creators of content and community agendas. Join news organization pioneer Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, for a game-changing, one-day workshop presented with The Poynter Institute on Dec. 7 in Arlington, Va., and on March 11 in Chicago.

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Gannett's incubator project profiled in new NAA report
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The Bold Italic, the brainchild of Gannett Co. Inc.'s innovation department, is based in San Francisco, where the company doesn’t currently have a presence. A new NAA report delves into what sets The Bold Italic apart, from its human-centered design and content choices to the nontraditional retailer-publication relationship it is trying in an effort to earn revenue in novel ways. More


J.C. Penney to keep holiday sales
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Starting Black Friday through Christmas Eve, Penney's employees will be handing out more than 80 million small, holiday-theme circular buttons to customers. Each has a code on the back that, when entered on J.C. Penney's website, reveals whether a customer has won a prize. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries Contact to get signed up for FREE

Retailers find profits with paperless receipts
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As smartphones proliferate, more stores and banks are offering to e-mail shoppers their receipts rather than giving them a printed copy. These electronic or digital receipts, touted as green for saving paper and convenient for saving time, enable retailers to market directly to customers. More

Office Depot to reduce size of half its stores
South Florida Sun Sentinel    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Office Depot recently announced a plan to downsize or relocate 500 stores — nearly half its U.S. stores — over the next five years. The office-supply retailer also said it would close 10 to 20 stores in 2013. More

Why mobile advertising is such a headache for marketers
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For marketers, there's a big difference between mobile advertising and the desktop kind. This is an environment in which marketers are deprived of most of their favorite tools from desktop computing. More

Wanderful acquires AP's iCircular
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Wanderful will invite current news advertisers — whose coupons can be found in Sunday inserts — to offer deals (at no cost initially) to shoppers through its Find n Save product, which allows for "discovery shopping" on a tablet or desktop. More


NBC Universal said to cut about 450 jobs
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
NBC is eliminating jobs as cable and broadcast networks experience an industry-wide advertising slowdown. Third-quarter ad sales at NBC cable channels including USA rose less than 1 percent from a year earlier, after growth of about 5 percent in the first half, according to Bloomberg Industries research. More

Fox unveils 'Fox Now' interactive apps suite
TVNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The apps, designed to offer viewers enhanced interactive and social capabilities around Fox shows, are launching on iOS, Android, Windows 8, Xbox, Samsung Smart TV and other digital platforms. They also include "T-commerce" capability and exclusive offers for American Express cardmembers with "New Girl." More

Election shatters digital news records
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election. enjoyed its biggest night ever, along with and others. More


Tablets, smartphones still king in 2013
BYTE News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When folks from the Consumer Electronics Association took the stage in New York City for a sneak-preview event for the 2013 Consumer Electronics Show in Las Vegas, they had one announcement that took nobody by surprise: Tablets and smartphones were way up in 2012, and will keep on going up in 2013. More

Convert your newspaper into E-Editions

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AP to launch Spanish stylebook
The Associated Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Access to the Web-based "Manual de Estilo Online de la AP" will be available to subscribers of the AP's Spanish news services starting Nov. 19. It will be opened to non-AP subscribers early next year. More

WSJ's The Accelerators, Startup Journal to cover entrepreneurship
The Next Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to its press release, Startup Journal's page on will aggregate all of its coverage "on the world of startups, funding, founders and entrepreneurship." As for The Accelerators, it is designed to be an "online forum," bringing together relevant external contributions around a weekly topic. More

NYT's Chronicle tool explores how language, journalism has evolved
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Chronicle is a database of articles and story tags from the past 31 years of New York Times content. The tool makes it possible to see the frequency of use of certain words — but also what people, organizations or locations are most related to keywords. More

CEO: Microsoft Surface sales only 'modest'
NBC News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite the fact that Microsoft has blanketed the airwaves, magazines and more with Microsoft Surface ads, shoppers now seem to be lukewarm on it after some early buzz and brief inventory shortages. More

Business Models

How media companies can think more like startups
GigaOm    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many startups like Tumblr and Airbnb have become successful because they focused on filling a need that their founders had, and then turned that into a business, and there are a number of important lessons in that kind of approach for traditional media companies. More

Mail tablet edition offers sweetener of free ads
Media Week    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The U.K.'s Mail Newspapers is offering advertisers in the Daily Mail and The Mail on Sunday the sweetener of free selected advertising in the papers' tablet edition, Mail Plus, which is the newspaper launch partner on the Kindle Fire. More joins native advertising push with sponsored posts
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article has begun offering advertisers the chance to write their own blog posts, joining a growing list of Web publishers pinning at least some of their hopes on a tactic variously known as native advertising, custom content or branded content. More

For more information about NAA, please contact Marina Hendricks,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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