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Nov. 16, 2011

  NAA News


Circulation gains prove value of Sunday product
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A new NAA report and news release reveal how the value of the Sunday newspaper continues to grow as readers seek more in-depth features, watchdog journalism and the purchasing power of coupons in an uncertain economy. Nearly 105 million people across the United States read the newspaper on a typical Sunday, and newspapers are working hard to boost that figure even higher. The latest numbers confirm that clear success stories are emerging in terms of Sunday circulation and readership growth. The report, "Circulation Gains Prove Value of Sunday Product," showcases some of those stories. More

Case Study

Multimedia dining guide brings added revenue
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The Mercury in Pottstown, Pa., was not getting enough traffic and revenue from its biannual print dining guide, which traditionally featured banner ads from area businesses. So, the newspaper created online video profiles for advertisers, making the product more multimedia-focused and earning significant incremental revenue. Learn more in a new Local Media Insider case study. In an exclusive deal for NAA members, other revenue case studies are available for $24 for three months.

Young Readers

Scholarship program celebrates the First Amendment
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The Knight Foundation's recent "Future of the First Amendment" survey suggests that young people who actively use social media have a better understanding of core First Amendment principles. On Dec. 15, the 220th anniversary of ratification of the Bill of Rights, the 1 for All campaign, the Knight Foundation, the First Amendment Center and the Newseum will explore the survey findings and put them to the test. The Newseum will host a program on the survey results and the ways educators can use social media to teach about free expression. That same day, young people throughout the United States will be invited to participate in Free to Tweet, a national promotion that will award $5,000 scholarships to the 22 high school and college students who celebrate the First Amendment most creatively through social media. More

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Need log-in assistance for
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On the home page, click "Check membership status" under the About/Membership heading or "Check your company's membership status" under "Sign in to My NAA" at top right. You will be directed to a page that asks for your e-mail address. Your business e-mail is your username. Enter it and click "Go." If your e-mail is recognized, you will be asked for a password. Click on "Retrieve password" to have an e-mail sent to you with a link to set or reset your password. If you are not in our database, our system will list the company or companies that use the same domain as your e-mail. Click on the "Register here" button beside your company. You will be directed to complete your profile and create a password. For more assistance, send an e-mail to or call (800) 656-4622.


Black Friday ads leaked earlier than usual this year    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to Black Friday guru Jon Vincent, founder of the popular website, some retailers are even beating the leaks and releasing their Black Friday ads early themselves. More

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The life and death of a coupon
WTVT-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For a simple piece of paper, that coupon you fork over to the grocery store cashier has a novel story to tell. It has already traveled hundreds, perhaps thousands, of miles. And its journey is far from complete when the cash register beeps. More


As Google adds content, competitors get nervous
Crain's New York Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Disrupting the newspaper business may have been only a warm-up for Google Inc. Now, it's gunning for TV. Last week's announcement from YouTube of a partnership with Disney, along with previously disclosed plans for 100 new content channels, should make Google's massive video hub a more hospitable place for advertisers — something that clips of dancing cats never did. More

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Tablet Network aggregates newspaper, magazine apps
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With magazines and newspapers racing to introduce apps for tablet computers and e-readers, it was only a matter of time before someone started aggregating them to help advertisers achieve greater scale and reach. That's what Mediaspace Solutions is doing with its new Tablet Network, which aggregates 161 newspaper and magazine tablet apps. More

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Editorial board convenes, reveals process on Twitter
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Almost a month ago, the editorial writers and columnists for the South Florida Sun Sentinel took their morning meeting onto Twitter, where they could pitch and pick apart ideas for the next day's editorials, columns and questions to readers. Antonio Fins, opinions editor for the Sun Sentinel, said the loose, light-hearted nature of the meetings translates well into Twitter, which provides the added benefit of drawing in new readers. More

BlackBerry PlayBook offers access to 2,000-plus newspapers
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The BlackBerry PlayBook tablet computer will soon come pre-loaded with the digital news app PressReader. The application offers one-click access to more than 2,000 replica, full-content newspapers from close to 100 countries. More

Business Models

MediaNews chief John Paton: newspapers' digital apostle
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
John Paton has heard all about how choosing digital revenue over print revenue is like choosing dimes over dollars. He points out that the print dollars have dropped by more than half in the last five years and perhaps it is time to start "stacking the dimes." More

The Oklahoman boasts meteoric rise in mobile traffic
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For Oklahoma City's online media players, mobile has taken hold much sooner than anybody could anticipate. At the market's dominant home-grown news site, The Oklahoman's, mobile traffic raced up 50 percent to 70 percent over the past year, growing much faster than the website, according to digital managing editor Alan Herzberger. More

Papers roll out 24-hour newsroom    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In the race to go digital, The Daily Telegraph/The Sunday Telegraph in Sydney, Australia, have taken some giant strides ahead with their "News24" initiative: The papers have completely restructured their newsrooms to prioritize digital content. The newsroom will now have one central, round-the-clock multimedia center, known as the "superbench," that will edit and curate the papers' multimedia products on all platforms. More


For more information about NAA, please contact Cheryl Sadowski,
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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