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Advertising Newspapers see payoffs from diving into daily deals space Groupon and Living Social are not the only companies who can succeed in the online group-buying market. Some newspapers are securing new advertisers and generating added revenue by offering daily deals on their websites. MORE
Circulation Sunday Select opt-in products show promise As newspapers aim for larger audiences, Sunday Select preprint programs have grown in popularity with advertisers, who like the idea of reaching consumers who choose to opt in for delivery of the free products. Positioned somewhere between paid subscriptions and TMC products, Sunday Select provides nonsubscribers with packaged preprints from local and national advertisers wrapped in editorial content that's usually lifestyle-oriented. More than 100 markets now offer Sunday Select products, with an estimated circulation of 2 million. MORE Digital Case Study Sales strategies double online display revenue Full-scale online sales training at The News-Press in Fort Myers, Fla., has resulted in a doubling of display ad sales. The newspaper also has achieved a 60 percent sell-through for the website by implementing a host of new initiatives. MORE
Which clients are advertising in the national press? Mediaweek Share    
The Christmas battle of the grocers is well and truly under way, as seasonal food and gifts dominate both supermarket shelves and advertising space. More Coupon shoppers have college degrees, money to spend Syracuse.com Share
A recent survey shows that savvy shoppers aren't necessarily those on the tightest budgets. More Rise in retail bodes well for holidays Bloomberg Share
Sales at U.S. retailers climbed in October by the most in seven months, brightening the outlook for holiday shopping even as unemployment holds near 10 percent. More
Holidays bring great expectations for e-readers The New York Times Share
Only a small slice of the book-buying public has bought an e-reader. That could jump in the coming weeks as consumers begin their holiday shopping, analysts predict. More Papers cite long-term strategy for online subscriptions Seacoastonline.com Share
In the brave and not-so-new world of the Internet, new models and strategies are emerging, including charging readers for online content and adding local value through mobile applications. More Younger Murdoch speaks out about apps MediaPost Share
Rupert Murdoch may be bullish on tablet computers like iPads, but his son James isn't so sure they're good for the family business. More
Facebook dominates in display ads The New York Times Share
When an Internet user in America sees a display ad online, the chances are now about one in four that the ad is published by Facebook, according to comScore, a research firm. More Yahoo to launch network featuring exclusive news USA Today Share
Yahoo became one of the Web's most popular news sources by aggregating and featuring other people's journalism. The Internet giant will launch the Yahoo Contributor Network, harnessing 400,000 freelance writers, photographers and videographers from Associated Content, a firm that Yahoo bought in May. More
Restructured Web newsroom in the works at The Times Yahoo! News Share
The New York Times has announced a Web reorganization that will further consolidate its online and print operations. More |
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