This message contains images. If you don't see images, click here to view.
Advertise in this news brief.
|
|
| |
Republicans catch a wave, but now must ride it out
In the early months of the 114th Congress, House and Senate Republicans are expected to go after “low hanging fruit” and push legislation that they believe has bipartisan support. This will include trade promotion authority, a modest increase in infrastructure spending, and modest changes to the Affordable Care Act. Click for a synopsis of what we expect might happen on issues that NAA is engaged.
|
|
Share this article:
    |
|
|
Contrary to stereotypes, millennials rely on newspaper media to be engaged and informed
80 million millennials are a generation of civically-minded, globally-aware individuals who rely on newspaper media to be engaged and informed. There will be media pundits who push through with their millennial stereotypes while ignoring the data. It should be no surprise that they largely consume news through mobile devices and digital platforms. Overall, 71 percent of millennials access newspaper content online in a month.
NAA Roundup: DistroScale and Local Media Consortium enter into native content platform agreement
The Local Media Consortium (LMC), a nationwide alliance of local media outlets, and pioneering native content technology company DistroScale have formed an agreement that will offer LMC members preferred access to DistroScale’s native content marketplace. The agreement puts a scalable, measureable native content and advertising solution in immediate reach of Local Media Consortium members.
Nominations open for the 2nd annual Accelerator Pitch program
The second annual Accelerator Pitch program will take place at NAA mediaXchange 2015. The program provides the opportunity to pitch the industry executives in attendance and is open to startup companies aimed at fulfilling newspaper companies’ print, digital, mobile or advertising needs. To qualify, a company must have been founded in the last three years. Entries will be accepted through Friday, Dec. 12.
Webinar: What Publishers Need to Know About Social Media in 2015
This fast-paced webinar will give you the information you need about how to create a successful social strategy for your publication in 2015. Don’t miss this opportunity to learn from social media guru, Kim Wilson. Kim is a longtime journalist turned entrepreneur who is highly regarded as an expert in social media strategy for newsrooms.
Papers primed for content marketing growth
NetNewsCheck
With an estimated $44 billion being spent on content marketing, there’s been a surge in interest from newspaper publishers trying to get a piece of it. Industry watchers say this reflects that publishers are in a prime position to capitalize on advertisers’ interest in content marketing, as they have the expertise and infrastructure to both create and distribute it.
PRODUCT SHOWCASE
 |
|
Familiar with The Associated Press? Wochit, the Real-Time Video Creation Platform, now offers AP's video & photo content to all users. Read the Press Release. In minutes, create high-quality videos & incorporate any asset - whether they’re yours, AP’s, or Wochit’s.
Click here for a free trial!
|
|
When should newspapers turn to a consultant for guidance on production operations?
Editor & Publisher
It’s easy to get so deep into the proverbial weeds of everyday workflow that you cease to realize how difficult the trudge has become or even notice you’re bushwhacking where you would have sworn there was once a fairly straight-and-narrow path. When do you admit to yourself that you’re lost or that the terrain has become so unfamiliar that your built-in GPS isn’t going to be much use in guiding you to your intended destination?
VoicePort LLC
In today business environments a business must invest in mobile applications to retain and access customers. Companies must consider costs of development and initial release of a mobile application. They must also allow for sometimes-expensive maintenance to fix bugs and tweaking the app to meet consumer preference and functions.
VoicePort has developed CircPort Mobile to address the above business considerations and provide newspapers with a powerful Circulation Customer service application for the newspaper industry.
Mobile devices spur sharing of timely content
eMarketer
In the age of social media, it's typical to first learn about a major event via social feeds. The reason why is clear — the proliferation of social and mobile facilitate the sharing of timely news. According to Q3 2014 data from ShareThis, social media users are much more likely to share content via mobile devices after a major current event occurs. The data comes from the analysis of content shares regarding major events such as the ALS Ice Bucket Challenge, the Ferguson Riots, the Apple Launch Event and Shark Week.
New York Times invests millions in Sunday magazine to lure advertisers
Advertising Age
The New York Times Co. is investing millions of dollars in its Sunday magazine, a nearly 120-year-old bastion of long-form journalism. A redesign of the print magazine, including a thicker paper stock, is scheduled for Feb. 22. Executives declined to describe the new look in detail, but according to editor-in-chief Jake Silverstein, "There will be more change than continuity.”
PRODUCT SHOWCASE
 |
|
Increase obituary revenues at NO COST
to your newspaper with streamlined local
placement and extraordinary simplicity
for funeral directors around the U.S.
Contact sales@adpay.com to get signed up for FREE.
|
|
Inside the HuffPost Live video-generating boiler room
Digiday
The HuffPost Live platform streams eight hours of news video every weekday, but that’s not where most people are seeing it. The 70-person HuffPost Live team creates the majority of The Huffington Post’s original videos from 10 a.m. to 6 p.m. EST each day with live conversations about the news. That strategy has enabled The Huffington Post to cheaply produce around 400 original video clips each week.
Facebook shutting down a key path for political outreach
Yahoo!
Barack Obama’s reelection campaign pioneered a pathway for political campaigns to reach voters through Facebook when it released an app that helped supporters target their friends with Obama-related material. But as the 2016 presidential campaign approaches, Facebook is rolling out a change that will prevent future campaigns from doing this, closing the door on one of the most sophisticated social targeting efforts ever undertaken.
Facebook wants to be your tech news powerhouse
Mashable
Facebook is trying to be your go-to source for tech news, rather than just a way to see baby pics and find out which friends are engaged. Seven months after introducing FB Newswire, the social networking giant on launched FB Techwire, a brand extension that will focus on industry happenings.
PRODUCT SHOWCASE
 |
|
ReMIND magazine offers readers blasts from the past with seasonal stories from the good old days. Now, NTVB Media, in cooperation with King Features, offers this content free to newspapers for print and digital formats. Perfect for social media throwbacks and flashbacks. Visit this link to get started, http://www.remindmagazine.com/syndicate/.
|
|
News doesn't make money at BuzzFeed, but it's all part of the social strategy
The Media Briefing
BuzzFeed is undoubtedly one of the runaway digital media success stories, but its huge push to be known as a serious news publisher often sits uncomfortably with its roots and ongoing approach to making money. For starters, despite being largely known now for being more than merely cat curation, it continues to play to its old reputation in its marketing materials at the many events its execs speak at.
Let local TV chart its own tech future
TVNewsCheck
Broadcasters are taking back broadcasting. The nonsense that cell phone offerings of “LTE and DVB Broadcasting” in their various flavors — demonstrably less efficient and lower quality wireless substitutes for over-the-air broadcasting — are satisfactory replacements for what local broadcasters do is one of the great con jobs of the 21st century “Newspeak.”
Can topic-specific news sites work? The Marshall Project hopes so
GigaOM
Bill Keller, the former executive editor of the New York Times, surprised a number of long-time industry watchers when he joined a new-media startup called The Marshall Project earlier this year, especially since the site hadn’t even launched yet. It finally had its public debut — complete with a story in the New York Times — and joins a group of journalistic efforts that are focused on specific topics or what reporters like to call “beats.”
Seriously dark traffic: 500 million people globally hide their IP addresses
Digiday
As many as 410 million people worldwide are using software to browse the Internet in anonymity, according to a new report from research firm GlobalWebIndex.
Private browsers, VPNs and proxy servers help mask a user’s true location by routing their access through another country. This technology helps Web users remain anonymous and overcome restrictions to sites like Facebook and to U.S.-only TV shows on Netflix and Hulu, for example.
The New Yorker rolls out a metered paywall
Capital New York
The New Yorker recently launched a metered paywall, the magazine's editors announced in an editors' note. The paywall allows non-subscribers to access six free articles — whether they are print magazine pieces or online-only stories — and an unlimited number of videos per month. Subscribers will have access to unlimited articles as well as The New Yorker's complete archive, dating back to its founding in 1925.
Missed last week's issue? See which articles your colleagues read most.
|
|
|
Insights for Advertising+Digital Sales Professionals, including Sales & Management Skills. NEW CONTENT DAILY!
|
|
|
|
NAA Updates
For more information about NAA, please contact Sean O'Leary.
Colby Horton, Vice President of Publishing, 469.420.2601
Samantha Emerson, Content Editor, 469.420.2669
Contribute news
This edition of the NAA Updates was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here
|
|
Recent issues
Nov. 12, 2014
Nov. 5, 2014
Oct. 29, 2014
Oct. 22, 2014
|
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
