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It's the time of year when we reflect on the things that matter most to us, and on my list — alongside family, friends and a team of hardworking and dedicated colleagues — is the opportunity I'm given every day to help promote and protect the news media industry. Through my work with the Alliance, I am able to speak with publishers, advertisers, politicians, broadcasters and journalists who care deeply about our industry. Each and every one of them helps me better understand the value of the news media and the issues we need to tackle in order to find our way forward through these (sometimes trying) times.
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TCN is the web-based IVR, call center management system, automated dialing and emailing tool that hundreds of newspapers and call centers use to save money and boost productivity.
With the TCN solution, you can consolidate multiple systems to accomplish many audience services for just pennies per interaction. Contact us for a
free trial.
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Digital subscriptions, newsroom transformation, advertising sales and audience monetization are just a few of the topics that will be addressed at the 2019 Key Executives Mega-Conference, taking place February 25-27, 2019 at the Paris hotel in Las Vegas. Register by November 26 to take advantage of the early registration rates! Register now. For session information, click here.
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As we prepare to celebrate Thanksgiving, we wanted to share some good-news facts and figures about the news media industry we can all be thankful for. Among the items bringing us some early holiday cheer: increased reader revenue, the end of tariffs on Canadian newsprint and hope for growing trust among the news audience. Take a look at our infographic to see what else we have to be thankful for.
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Pictures move. Ads talk. Deeper content. Live shopping. Our augmented reality platform turns newspapers into revenue machines. We are building newspapers of the future. MORE
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By Tony Smithson, Vice President of Printing Operations, Bliss Communications, Inc., The Janesville Gazette
On August 29, when the International Trade Commission (ITC) announced a negative finding on newsprint tariffs, reversing the Department of Commerce's decision earlier this year, newspaper publishers felt like they had won the World Series. They lobbied hard to end the tariffs, taking their argument not only to their readers (through editorials and op-eds), but to Congress, the U.S. Department of Commerce and the ITC. Through countless hours of hard work, American newspaper publishers had claimed victory. After the confetti and rounds of congratulations for everyone's hard work, publishers began looking around for that World Series trophy, which in this case would be lower newsprint prices. But they were nowhere to be found.
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When thinking about Thanksgiving, many things may come to mind, including family, the Macy's Thanksgiving Day Parade, turkey with all the fixings — and, Black Friday. Most American families will spend the week before the holiday reading newspaper ad inserts that promote the big sales and noting all the best bargains to scoop up. To get into the holiday — and shopping — spirit, we compiled some important facts about the biggest shopping day of the year and the value of news media advertising for the consumer.
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Learn more about how ppi Media is optimizing the efficiency of your publishing workflows.
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Local shoppers want to know where to find the best Black Friday deals, and they are turning to your newspaper for that information. Capitalize on this advantage by positioning your paper with advertisers, readers and media as the Ultimate Holiday Shopping Guide. The Alliance has developed three new Black Friday ads that can be customized with your logo, special holiday deals and contact information. Three matching digital ads are also available for your online promotions. Click here to download the ads. Member login required.
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In response to CNN's filing of a lawsuit against the Trump administration seeking the reinstatement of its White House reporter's press credentials — The News Media Alliance stands in full support of CNN's defense of its First Amendment rights. We need quality journalism — now more than ever — from respected news organizations employing professional journalists who will hold those in positions of power accountable. We commend CNN for not allowing the Trump administration to intimidate them by threatening the very rights on which our nation was founded, and which ensure the preservation of a strong democratic society.
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For most Americans, reporting by journalists embedded in war zones with our troops is the primary way we learn about our military men and women and the issues and challenges of serving in the armed forces. Only 0.4 percent of U.S. citizens (or 1.4 million people) are currently serving as active-duty service personnel, and only 6.9 percent of Americans (or 22 million men and women) are military veterans. The journalists who tag along with America's soldiers, sailors, airmen and Marines — through wartime and peace — connect us with these important topics. We've rounded up 10 great books about some of the best military, war and defense reporters in the business to help you learn more about America's wars and war correspondents.
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Axios
Economic and regulatory hurdles are forcing every media, ad and tech company to re-position themselves in Washington.
As a result, top media industry trade groups are in an intense battle over who will represent legacy brands, ad tech companies and direct-to-consumer upstarts.
Once an afterthought for big media companies, lobbying has become one of the most powerful strategies for advertising and content companies struggling to survive.
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Global Editors Network
As continuous media publishers announce paywalls for their premium content, so are consumers becoming more aware and demanding of the content they read online. This has created a debate, covering a user-willingness to prioritize, and pay for, digital news. Though lately, it seems, the focus has slightly shifted. No longer is the debate asking "will consumers pay for quality content?," but rather "how many different subscriptions can a consumer put up with?"
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MediaPost
Lotame, a data solutions company that recently launched its own data management service, released the results of a study examining how publishers and marketers use data collection to their advantage.
The study polled 300 senior level executives in media and marketing and found that 80% would outsource data strategy and execution, due to a lack of resources, while 69% reported their organization collects audience data.
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MediaPost
Consumers are willing to surrender some information about themselves in return for personalized advertising, according to a study by video advertising firm Clinch.
Of 535 people surveyed via SurveyMonkey, 64% are comfortable with brands collecting demographic, social media profiles and other data in return for a more relevant experience. And they are not happy with what they are now seeing.
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AdAge
Facebook advertisers are once again turning a blind-eye to the issues plaguing the social media giant after a New York Times report detailed a pattern of willful stonewalling, delaying and obfuscating around a series of urgent problems.
But brands and ad agencies should be more critical than they are, say some industry executives, who have been watching Facebook unravel over the past year, with data mishaps, a high-profile hack and struggles with bad actors gaming the platform.
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AdAge
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.
"It's a Peter Pan industry," says Bensman, a Naples, Florida-based senior writer who turned 57 this year.
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Engadget
Twitter has updated its Explore tab for iOS, sorting entries into separate sections depending on their topics. The platform says it implemented the change to make Explore easier to, well, explore and to give you a quick way to find stories you'd actually like to read. Twitter launched Explore early last year to put the trending topics and the biggest news on the platform, as well as search, in one location.
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Adweek
Instagram is going after inauthentic likes, follows and comments from accounts that use third-party applications to try to boost their engagement and follower counts.
The Facebook-owned photo- and video-sharing network said it is using machine learning tools to identify accounts that are using those apps and services and to remove the inauthentic activity.
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MediaPost
Patch, the hyperlocal news service serving more than 1,200 communities nationwide, has expanded its reach with the official launch of a new mobile app.
Users of the app receive push notifications every morning around 7:30 a.m., along with breaking news alerts. When the app is opened, users can access all their unread stories in a single queue, making it easy to catch up on the communities they follow.
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